I.

Suppliers - Yulu Relationship:

1. Who are the suppliers of Yulu
a) For Bicycle
b) For EV

2. Are these suppliers fragmented or is it a single supplier?

If fragmented, is it a decision taken by the management? Why?
If integrated, is it because of the market?

3. What type of contract exists between the suppliers and Yulu? - Options Contract,
Revenue Sharing?
Are there any return policy with the supplier?
Could you give an example

What is the motive behind having the the above type of contract?

4. Has Yulu thought of Vertical Integration? WHy or Why not?

In future, what would be potential areas of vertical integration?
and areas of outsourcig?

II. Service Delivery

1. (Globe) How do they measure the effectiveness of their service from the
customer expectations

III. Distribution in Service Supply chain

1. Product availability (understocking overstocking & cost involved) ->

1. How many Yulu zones are there in the city? (850+);
2. How do they decide the optimal quantity of placing each product
(move/miracle) in the 850 Yulu zones?
- 2.1 How do you tackle the case when the supply is less than the
expected demand?
- 2.2 What is the cost involved in replacing the bicycles to the high
demand Yulu zones

3. How does 'Yulu keep' affects (helps) the demand estimation?(Does it make
the demand deterministic)
4. How does the cost vary for overstocking and understocking across different
Yulu Zones
(do we have it aggregate based or region based)
5. What is the current service level? (region based/ aggregate)

III. Pricing (just added as per our understanding / will be covered under Sudipto's
part)
1. (to be asked from Sir) What are the effective pricing models that can be
used here?
- What are the criteria to look at the effectiveness of a pricing model