Market Analysis

You and Med Supplies are in business to retail medical supplies and instruments in a cheaper

price with a high quality of product. We positioned our medical supplies retail store near the

schools, clinics and in an urban area because our target market will be the students, clinics and

residents. We conduct a market research around the area and nearby schools to know what the

market would be expecting from us. As we conduct the market research, we learned that there

are only a few retail stores that can be our competitors. As part of our marketing strategies, we

will engage in massive clearance sales and discount sales to attract customers. It is a strategy

that helps them welcome new customers and also reinforce the loyalty of old customers.

Demographics

Our business target market are ages 17-60 years old and can be of any gender and marital

status. It can be medical students, nurses, doctors, or even a normal people.

Geographic

You and Med Supply is located in 1340 Mahatma Gandhi, Paco, Manila, 1007 Metro Manila,

Philippines which is near in hospitals, universities, and clinics. An urban area with high-density

population. The store is accessible because its located along the main road where public

transportation is prominent