Professional Documents
Culture Documents
Rohit Banskota
Sunita Oli
Retina Bhattrai
Sarasawati Shrestha
Namkali Khatri
Asish karki
Shree saran
Company Profile
Manufacturing country- South Korea
Current Rank : 122
Executive 1: Mong-Koo Chung, Ph.D., Chairman ;
Chief Executive Officer
Executive 2: Hyung Keun Lee, Vice Chairman; Chief
Executive Officer; Kia Motors Crop.
Establish in 1944 AD.
Fourth largest automobiles group in the world.
Exported over 5 millions cars to more than 155
countries.
Data
Parent company : Hyundai Kia automotive group
Category : Passenger cars, SUVs & trucks
Sectors : Automobiles
Slogan : Power to surprise
Segment : For personal & commercial use
Target group : Middle and upper level class
Area served : World wide
Revenue : $ 42.45 billion ( 2012)
Operating Income : $ 3.16 billion (2012)
Net income : $ 3.47 billion (2012)
Employees : 42,000
Competitors : Toyota, Nissan, Honda.
Positioning Strategy
Positioning strategy means to create an image of the
product or services in the mind of the customers.
It impression by the marketers about his product and
services the creation of an
Positioning strategy can be derived from the object
attributes, competition, application, the type of
consumers involved or the characteristics of the
product class.
History
Objectives
Objective: Kia motors objectives is to enhance both
economic values & sustainability at the same time.