Design a High-Impact Sell Sheet

with Amy Balliett

Score on Level of Level of Ease of Ease of Relevance to Total score

a scale of importance differentiation sustaining replication your value
to target from from a proposition
1 to 5
customers competitors competitor

Do you serve
a unique or
underserved
market?

Are there features

of your brand or
service that make
life easier for
your customer?

Are there features

of your brand or
service that are
proprietary?

Are you better

suited to serve
your market than
your competition?

Design a High-Impact Sell Sheet with Amy Balliett

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 Does your
product or
service have
any unique
ingredients or
specifications?

Do you have
a proprietary
method that
you follow?

Do you have
unique claims
you can make
that your
competitors
cannot?

Do you have
more awards or
endorsements
than your
competitors?

Does your
product
or service
outperform the
competition?

Design a High-Impact Sell Sheet with Amy Balliett

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 Do you have
patents to share?

Is your brand
story or
personality
unique?

Do you have data

that shows your
value? Is so, what
is it?

Design a High-Impact Sell Sheet with Amy Balliett

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