Define

Green advertising is one of the advertisement it will focus and promotion of factors having to do
related with the environment. Last decade’s most of the people not care about the environmental
factors. So every government and companies are publishing green advertising and creating
awareness to the general public. They encourage friendly environmental operations even product
packaging as well.

A specific type of advertising that is centered around the promotion of factors having to do with the
environment. Oftentimes the companies that use green advertising also use very environmentally
friendly operations and product packaging as well.

Read more: http://www.businessdictionary.com/definition/green-advertising.html

Definition: Green Advertising

Green advertising is the type of advertising where the focus is to promote your product around the
premises of environment or environmental situations. As more and more environmental concerns
are arising, companies see an opportunity to tap this concern in their favour. Hence, comes the
green advertising.

An important point to note here is that the product is not required to do anything with environment.
It is more related to the psychological aspect of a customer that if a product address the
environmental concerns then it is better. We can even see the companies which cause pollution
advertising their product using green advertising to create a positive image in front of customers and
present themselves in a good light. Hence, it is more like a marketing trick rather than something
which actually doing something for the betterment of the environment.

Green advertising can be used in two ways:

1. Show that your product is made up of natural resources and is herbal and environmental
friendly. This helps in positioning your product as natural and better.

2. Show that you as a company is concerned for environmental degradation and you are
working towards it either directly or indirectly. In this way, companies either make products which
helps environment or they invest the money or resources in environment protection activities.