Product launch

A Product Launch is a marketing strategy consisting of a carefully planned and

scheduled sequence of events with the goal to make a big happening out of the release
and, of course, make as much sales as possible in a short time span. To achieve
this launch is scheduled to a specific date and time.

Product launch events are essential to the existence of businesses, but are critical to start-
ups. Product launches are designed to achieve the specific purpose of creating awareness
and publicity for a particular product/brand. Success can determine the fate of the product,
as a launch will be directly responsible for the level of immediate and post-launch sales that
is generated. A product launch is meant to generate a lot of buzz about the product/brand.
The ultimate aim is to build sales momentum. Strategic planning and execution can produce
a successful launch without blowing the budget. Identifying the purpose of the launch will
gauge the decision on who to invite to a particular launch. Invitees should be credible
people with some product/industry authority that can rate and give reviews that will generate
interest.

Once you identify your timeline, follow these six steps to successfully launch your new
product:
1. Test thoroughly before your launch. ...
2. Invigorate your team. ...
3. Prepare for an increase in sales. ...
4. Remember your core business. ...
5. Establish metrics as you go. ...
6. Gather feedback after your launch.

Our launch for our line of products is set for 23 rd October 2017 @ Rockfort Heart Trust
NTA. We will launch Redi Mek Curry Seasonings” and “Redi Mek Facial Cleanser”,
our new top of the line cutting edged and innovative products. There have and still is
similar products on the market however our Redi Mek brand products are a cut above
the rest. Excellent results and feedback. Product with a difference.