This document outlines an email marketing plan and content schedule for the year. It includes the timing of 3 emails to be sent each month from January to December, along with the intended email type, target audience, buying season, email list, and lead story content for each template. The purpose is to plan promotional emails to sent on a monthly basis to the appropriate lists and audiences throughout the year.
This document outlines an email marketing plan and content schedule for the year. It includes the timing of 3 emails to be sent each month from January to December, along with the intended email type, target audience, buying season, email list, and lead story content for each template. The purpose is to plan promotional emails to sent on a monthly basis to the appropriate lists and audiences throughout the year.
This document outlines an email marketing plan and content schedule for the year. It includes the timing of 3 emails to be sent each month from January to December, along with the intended email type, target audience, buying season, email list, and lead story content for each template. The purpose is to plan promotional emails to sent on a monthly basis to the appropriate lists and audiences throughout the year.
Description Delivery Date Who is creating this email? January Email 1 Email 2 Email 3 February Email 1 Email 2 Email 3 March Email 1 Email 2 Email 3 April Email 1 Email 2 Email 3 May Email 1 Email 2 Email 3 June Email 1 Email 2 Email 3 July Email 1 Email 2 Email 3 August Email 1 Email 2 Email 3 September Email 1 Email 2 Email 3 October Email 1 Email 2 Email 3 November Email 1 Email 2 Email 3 December Email 1 Email 2 Email 3 PLANNING | PLANNING | PLANNING | PLANNING | PLANNING | PLANNING Email Type Target / Persona Ex: Promo, Newsletter, etc. High-level description of target audience ING | PLANNING | PLANNING | PLANNING | PLANNING | PLANNING Source Buying Season Where to find more info for content Ex: spring, summer, fall, winter Email List Lead Story 1 Name of intended email list First email template content block CONTENT | CONTENT | CONTENT | CONTENT | CONTENT | CONT Lead Story 2 Lead Story 3 Second email template content block Third email template content block CONTENT | CONTENT | CONTENT | CONTENT | CONTENT Lead Story 4 Lead Story 5 Fourth email template content block Fifth email template content block Lead Story 6 Sixth email template content block