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TIMING

Month Send Date Owner / Stakeholder


Description Delivery Date Who is creating this email?
January
Email 1
Email 2
Email 3
February
Email 1
Email 2
Email 3
March
Email 1
Email 2
Email 3
April
Email 1
Email 2
Email 3
May
Email 1
Email 2
Email 3
June
Email 1
Email 2
Email 3
July
Email 1
Email 2
Email 3
August
Email 1
Email 2
Email 3
September
Email 1
Email 2
Email 3
October
Email 1
Email 2
Email 3
November
Email 1
Email 2
Email 3
December
Email 1
Email 2
Email 3
PLANNING | PLANNING | PLANNING | PLANNING | PLANNING | PLANNING
Email Type Target / Persona
Ex: Promo, Newsletter, etc. High-level description of target audience
ING | PLANNING | PLANNING | PLANNING | PLANNING | PLANNING
Source Buying Season
Where to find more info for content Ex: spring, summer, fall, winter
Email List Lead Story 1
Name of intended email list First email template content block
CONTENT | CONTENT | CONTENT | CONTENT | CONTENT | CONT
Lead Story 2 Lead Story 3
Second email template content block Third email template content block
CONTENT | CONTENT | CONTENT | CONTENT | CONTENT
Lead Story 4 Lead Story 5
Fourth email template content block Fifth email template content block
Lead Story 6
Sixth email template content block

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