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Magnetism.
The force of attraction.
Your website—
the HQ of your marketing—
must have attractive power

• Power to “pull” visitors in

• Power to keep them there
• Power to inspire sharing
• Power to bring them back
Content marketing
The process of creating and
delivering valuable content to
your target customers.
 More content marketing,
more growth.
On average, B2B marketers
employ eight different
content marketing tactics

90% expect to grow their

business through
content marketing

Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
[1] Stories
Tales must be told
Discoveries
Anecdotes
Case studies
Interesting experiences
Live and learn
Historical context

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[2] Comparisons
For better or worse
Product vs. product
Before & after
He said, she said
Old way, new way
Pros & cons

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[3] Mistakes
No-no’s you need to know
Things to avoid
Ways to fail
Dangers
Myths

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[4] Interviews
Let someone else get a word in
Interview an expert
Round-up opinions
Man on the street
Ask your audience
Client point of view

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[5] Instructions
Teach me something
How to’s
Shortcuts
“Secrets”
Tutorials
Recipes

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[6] Demonstrations
Show and tell time
Video lesson
Product in use
Screen shots
Highlights
Test results

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[7] Examples
Play a few bars
Types
Photos
Best of’s
Worst of’s
Proven ideas

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[8] Stupid truths
Brilliantly obvious
“Yogi” quotes
Believe it or not
Oxymorons
Ironic truisms
Surprises

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[9] Exposés
Got some good dirt?
Scandals
Secret plots
Lies
Reckless reporting
Busts

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[10] Threats
Proceed with caution
Bad advice
Dangerous territory
Outdated ideas
Upcoming changes
New rules

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[11] Findings
Look what I found!
Test results
Research
Solutions
Rare footage
Busted myths

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[12] Familiar references
Borrowed interest
Celebrity connections
Historical milestones
Fact meets fiction
Events & occasions
Places

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[13] Scores
Got some game?
Competitions
Rankings
Financials
Recaps
World records

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[14] Reasons
What do you think?
Why to do things
Don’t waste your time with...
Considerations
Justifications
Explanations

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[15] Humor
The best medicine
Funny stories
Satire
Jokes & riddles
Bloopers
Life...

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[16] Applications
How do you use this thing?
Creative use cases
Different combinations
Varieties
Real world examples

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[17] Quotes
It’s been said...
Famous quotes
Famous people
Foot-in-the-mouth
Panel interviews
Words of wisdom

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[18] Opinions
Everybody’s got one
Reviews
Opposing views
Editorials
Proposals

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[19] Lessons
Learn something new
Wrong & right
Profiles of pros
Experiments
Glossaries
Best practices
Good habits

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[20] News
Now hear this...
Breaking stories
Opinion pieces
New products
Events
Trends
Sports angles

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[21] Lists
Numbers rule
Tips
Ideas
Sequences
Must-haves
Alternatives
Name it & number it

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

Content marketing

ON
TURNIT
Point your browser to FeldmanCreative.com
for all your online marketing needs. Owner Barry Feldman
has been a copywriter and creative director since 1988.
A seasoned storyteller, Barry will help you create ultra-
magnetic content and offer pointers to sharpen your site,
attract and engage prospects, nurture relationships,
generate sales, and build loyal brand advocates.

I wrote this stuff for you.

‣ Free pointers at Feldman Creative
‣ Barry’s blog
‣ Additional SlideShare resources
‣ Articles on Social Media Today