1.The complete range of products present within a company is known as the product mix.

Product mix, also known as product assortment or product

portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items
that consumers tend to use together or think of as similar products or services. In any multi brand organizations, there are numerous products present.
None of the organizations wants to take the risk of being present in the market with a single product.

Product Mix Of RB:-

a)Health:-
Strepsil
Mucinex
Durex
Gaviscon
b)Hygiene
Lysol
Dettol
Calgon
Harpic
c)Home
Airwick
Harpic
Glass Plus
Mr. Sheen
d)Portfolio
French’s Mustard
Franks’s Red Hot
2.
The product line for HUL is divided into Four Categories. Hence Breadth is 4. Following is the length of the 4 categories:

1. Food and Drink - 12

2. Home Care - 8

3. Personal Care - 29

4. Water Purifier – 1 (Pureit)

3). Product lifecycle of DELL (Laptop):

Product life cycle means any product of the company the time that introduce in market and until the stops producing as it is no longer profitable.

The hardware company such as Dell, technology keeps changing as per customer required so the product and components have short life cycles.
Therefore, company have to keep proper management of new launch product and keep introducing new product to deal with competitive market. There
are four stage of product life introduction, growth , maturity and decline.

1. Introduction: First stage of product life cycle where new product introduced and volume is very low. At this time, technology is new in market so its
take time to lead by this affect the delivery system of company. Dell correctly estimate the new components needs so they do not have too much time to
lead in market for example Adoma.

2. Growth: Second stage volume growth is very high. Therefore, Dell have to constantly keep track with suppliers to ensure position of parts and check
that supply chain is not affect by the part shortage for example studio.
3. Maturity: At this stage, volumes are very huge but profits are lower because the competitors already come up with new product. As demand are less
than the previous two stages. Here Dell has profit margin is less per components because there is price competition for example latitude

4. Decline: At this stage, Dell would soon to stop producing his product because the product sales would drop. Dell has o take is decision in order to
technology is become older. Also, have to plan in advance so that it would not affect the other stage of sales and supply chain for example Dell stop the
production of inspiron.

PRICE:

Pricing is depending on the product life cycle. As different products come in market everyday so there is limit for company to stick with one price. Dell
offer customer to low price and profitable PC. For this reason dell, attract local customer to product price. Because dell product price is largely depend
on option and service as product are customize. Dell is aging its market share price
4) The companies which follow inventory management are
1. Amazon
2. Shoppers’ stop
3. Nature’s basket
4. Alibaba
5. Tatacliq
5)BCG Matrix for Pepsico

S.No Brand Revenue % of Largest rivals Pepsico’s Relative Market

corporate market share market share Market Growth Rate
revenue Share
1 Pepsi + other sodas $ 15 Bn 23% 18% 8% 0.44 1%
2 Frito - Lays $ 15.7 Bn 23% 9.6 29.6 1 5%
3 Quaker Oats $ 5 Bn 7% 29.85% 6.45% 0.2 2.25%
4 Aquafina+water $ 30 Bn 47% 36% 15% 0.41 19%
products

Related Data :
Pepsico revenue : $64.66 Bn
 Relative Market Share
High 1 Medium Low
Positive 0.5 0
Aquafina +
20 % water products
4

Frito Lays

1 Quaker oats
Market Growth Rate

Pepsi + other sodas 3

Low 0
% 2

Negative
- 20 %