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Journal of Information Technology (2012) 27, 140–155

& 2012 JIT Palgrave Macmillan All rights reserved 0268-3962/12


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Research article

Knowledge management governance:


the road to continuous benefits realization
Suzanne Zyngier1, Frada Burstein2
1
La Trobe University, Victoria, Australia;
2
Monash University, Victoria, Australia

Correspondence:
S Zyngier, La Trobe University, Kingsbury Dve, Bundoora, Victoria 3086, Australia.
Tel: þ 61 3 94795265;
Fax: þ 61 3 479 5971;
E-mail: s.zyngier@latrobe.edu.au

Abstract
Investment in knowledge management (KM) programmes is often contentious due to the
challenge of meeting the need for continuous and sustainable benefits realization. In KM,
the word ‘sustainable’ describes how programmes of strategies to leverage organizational
knowledge remain productive over time: that they deliver strategic value to the
organization. The focus of this paper falls on the constructs of the governance of KM
and on its leadership, in KM strategy development and implementation, including risk
management, financial controls and transparent evaluation mechanisms for continuous
benefits realization. This paper presents a KM governance model and explores its recent
validation through six case studies of large, distributed, multinational organizations, and
through these introduces the granular constructs of KM governance. Exploration of the
impact of KM governance on developing and implementing KM programmes in each case
study organization demonstrates that there is a clear nexus between strategic KM
governance and benefits realized from those programmes.
Journal of Information Technology (2012) 27, 140–155. doi:10.1057/jit.2011.31;
published online 22 November 2011
Keywords: knowledge management; knowledge management governance; governance; strategic
knowledge management; benefits realization

Introduction
n information-based economies, knowledge is a key ongoing benefits realization (DeLong and Fahey, 2000;

I organizational resource and competitive differentiator


(Grant, 1996; Teece et al., 1997). Thus the management of
organizational knowledge is an imperative for forward-
Chua and Lam, 2005; Kulkarni et al., 2006). Taking a
knowledge-based view of organizations (Grant, 1996; Teece,
1998; Eisenhardt and Santos, 2002; Reus et al., 2009), it
looking strategic leadership. follows that the capacity to effectively utilize the relevant
Following Alavi and Leidner (2001) and Alavi et al. knowledge of employees to achieve organizational aims and
(2006), we define KM as the basic processes of creation, objectives depends on deliberate ongoing investment in
storage/retrieval, transferring/sharing, and applying knowl- leveraging organizational knowledge. While funding such
edge to fulfill organizational aims and objectives. Benefits initiatives may continue, their value is frequently questioned
gained through such strategies are diverse and can include: as they fail to realize the expected benefits – the return on
improved decision making, support for knowledge retrie- investment (ROI) from KM sought by organizations (Swart
val, improved communication between staff, improved and Kinnie, 2003; Desouza and Raider, 2006; Agrawal and
information about and for customers; benefits in workflow, Zyngier, 2009). Organizations will only continue to invest in
quality and productivity; improvements in innovation and programmes to manage organizational knowledge where
business opportunities; expansion in organizational and certain long-term strategic ROI is delivered (Murphy and
personal knowledge bases and finally financial outcomes in Simon, 2002; Kelleher and Courtney, 2003; O’Dell and Leavitt,
volume of sales, profit margin, competitive advantage and 2004; Desouza and Raider, 2006; Braganza et al., 2007).
improvements in cash flow (Seeley and Dietrich, 2000; Sustainability is the capacity to endure. In KM, the word
Davenport, 2005; Alavi et al., 2006). However, many KM describes how systems, tools and techniques to leverage
programme implementations are troubled by obstacles to organizational knowledge remain productive over time:
Knowledge management governance S Zyngier and F Burstein
141

that they deliver strategic value to the organization in an authorized and regulated manner (Zyngier, 2005). The
(Zack and Street, 2007); ensure that knowledge resources outcome of KM governance is to transparently ensure the
are managed effectively and used appropriately (Holsapple development of policies to align KM with the strategic aims
and Joshi, 2000; Husted and Michailova, 2002; Smits and of the organization. KM governance controls how, where
deMoor, 2004); and control and minimize risks to the KM and by whom KM policies or principles are developed and
strategy so that it can be revised in response to perceived implementation decisions are made. KM governance also
flaws in its capacity to transfer knowledge effectively ensures the identification and management of risks in KM
(DeTienne et al., 2004; Scott et al., 2004; Chua and strategy implementation. Therefore, KM governance
Lam, 2005). However, there is rarely an established and defines the tasks and authority for the mode of delegation
systematic mechanism to monitor and demonstrate such of responsibilities, as along with reporting and measure-
benefits from KM programmes. ment structures, which ensure benefits are realized from
Governance is the implementation of authority through a investment in KM.
model that ensures delivery of anticipated or predicted In order to study KM governance as a tool for sustainable
benefits of a service or process in an authorized and KM strategies, the following research proposition was
regulated manner (Karake, 1995; Sambamurthy and Zmud, investigated:
1999, 2000; Weill, 2004). Therefore, the governance of KM
can be a transparent instrument for the authorized, strategic Preposition 1: The formal governance of KM strategy
alignment of KM strategy, and for rendering the predicted development and implementation contributes to the
benefits from implementing KM tools and tech- sustainability of strategies to leverage and transfer
niques. Transparent governance is also linked to organiza- knowledge to achieve organizational goals.
tional mechanisms, which enable the delivery of KM value to
organizational stakeholders (Braganza and Lambert, 2000). This paper presents the constructs that constitute the KM
Earlier research has examined the fit between KM governance model and relates it to the literature analysis in
governance and generic governance structures (Dilnutt, other approaches to KM strategy implementation. We also
2002; Smith and McKeen, 2003a; O’Dell and Leavitt, 2004; describe the empirical case study research through which
Wiig, 2004a; Schroeder and Pauleen, 2005; Onions and these constructs were validated.
de-Langen, 2006; Peltokorpi and Tsuyuki, 2006; Strong This paper is structured as follows. In the next section,
et al., 2008). However, that work does not provide an the major issues in managing organizational knowledge –
empirical analysis to demonstrate a granular analysis of KM issues of leadership, obstacles to ongoing and sustainable
governance structures or of its practical implications. The implementation of strategies – are discussed as part of a
earlier research neither identified the constructs of KM review of the relevant literature. The review supports our
governance that were applied to the roles and tasks argument for governance as a structural mechanism and a
required, nor described the flow of authority and commu- process for ensuring KM benefits realization and sustain-
nication. Further, no research has been conducted on either ability. As a result, the constructs of KM governance are
the overall application patterns of KM governance as an derived in relation to the organizational governance, and
applied management tool to achieve long-term benefits the internal roles, tasks and relationships, which lead to
from implementing KM strategy, or on the constructs of achieving its purpose. The paper provides case study
supporting KM governance structures. These matters, evidence demonstrating that organizations that fit the
therefore, are an underdeveloped theoretical area with the proposed KM governance model have realized effective and
potential for significant implications for practice. continuous benefits from KM strategies. Whereas those that
This paper derives from a case study phase of research to fail to apply principles of KM governance may not have
gather in-depth field data subsequent to survey research on achieved the same results. Finally, the paper summarizes
uptake and understandings of KM. This research has the research contributions and limitations, and draws out
studied how the relationship between KM authority and proposals for future research.
organizational mechanisms supported the realization of
continuous and sustainable benefits from KM. This paper
investigates how the constructs of KM governance can KM strategy
operate at the highest level to overcome obstacles in A knowledge-based perspective on the organization clari-
developing and implementing KM strategy, and how these fies an understanding of the role and value of employees’
constructs are relevant to the success or failure of KM tacit knowledge in organizational value creation
programmes in a long term. While other research has (Eisenhardt and Santos, 2002). It supports the view that
focused on KM processes, tools and techniques (Alavi and individuals and groups of individuals contribute to the
Leidner, 2001; Tiwana, 2002), this paper focuses on the knowledge of the organization in its capacity to create new
nature of leadership in a KM strategy. In particular, it knowledge: employees become central to the operations
considers how governance intersects with leadership. This and strategic decision making of the organization rather
research capitalizes on theoretical contributions from both than external or alienated forces (Nonaka and Takeuchi,
corporate and IT governance literature and reflects on their 1995; Hendriks, 2001; Turvani, 2001; Eisenhardt and
relevance to KM strategy development and implementation. Santos, 2002; Zack and Street, 2007). Others argue that
The concept of ‘KM governance’ is explicated and defined effective management of explicit and tacit knowledge
as the collection of explicit and systematic functions and increases the effectiveness and profitability of an organiza-
constructs to ensure the delivery of anticipated or predicted tion (Davenport and Prusak, 2000; R. Davenport, 2005;
benefits of KM strategy development and implementation Anantatmula and Kanungo, 2006; Sharma et al., 2007).
Knowledge management governance S Zyngier and F Burstein
142

Such management requires developing, implementing and KM strategy leadership and its role in organizational strategy
maintaining the appropriate organizational structures, A KM leader develops and implements KM strategy,
human resource management and technical infrastructures, manages knowledge resources and is equipped with skills
to enable access to the required knowledge where it is that enable and empower knowledge sharing activities
needed for effective organizational operation. (Amidon and Macnamara, 2003; DeTienne et al., 2004;
There is a broad range of tools and techniques that can Lakshman, 2007; Zhang and Faerman, 2007). A KM leader
be used in KM (Butler and Murphy, 2007), each meeting investigates need, and strategically aligns planning and
a perceived organizational need (Earl and Scott, 1999; execution of activities to realize the organization’s value
Amidon and Macnamara, 2003). Organizations put forward proposition and mission. The need for KM leadership has
a KM strategy that aims to achieve benefits from better been identified as one of the critical success factors of KM
leveraging its knowledge resources. Regardless of the programmes (Zyngier and Burstein, 2004; Heisig, 2009). It
specific tools and techniques utilized, KM implementations has been suggested that, as part of the business strategy,
continue to be troubled by obstacles and fail to realize KM leaders should propose and lead the KM strategy
the benefits sought, especially in a long term (Argyris and implementation which aims to deliver a planned process of
Schön, 1996). Failure of KM strategies implementation can identifying, acquiring, developing, sharing, distributing and
lead to a loss of confidence and reputation, and, as a using knowledge (Holsapple and Joshi, 2000, 2002; Amidon
result, to a permanent loss of trust in KM practices in an and Macnamara, 2003; Lakshman, 2007; Burstein et al.,
organization. Strategic planning processes fail when they 2010). The strategy development process is informed by
are not constructed to understand, internalize and synthe- the nature of the work, organizational knowledge needs,
size the successes or failures of the strategic process as it is available knowledge resources in people and artefacts,
implemented (Mintzberg et al., 1998). Thus, deliberate KM available KM tools and techniques, the environment, and
strategies must be articulated as processes, structures, the organizational culture (Kemp et al., 2002; Burstein
policies and mechanisms that are transparent and coherent, et al., 2010).
and which allow systematic review and revision in the light Practitioner evidence suggests that knowledge managers
of obstacles and successes encountered in their implemen- sometimes find themselves isolated, are the sole champions
tation. Recent research confirms these as internal obstacles of a KM strategy, and are victims of competing forces
to the effective implementation of KM (Barth, 2000; between IT/IS departments, HR departments and Informa-
Braganza and Möllenkramer, 2002; Chua and Lam, 2005; tion Management departments, each of which claim the KM
Riege, 2005; Zack et al., 2006). mantle (Zyngier, 2002; Chua and Lam, 2005). At the same
time, leadership is an essential element of an organizational
model implementing a KM strategy. In most KM initiatives,
employment of organizational leaders is time-bound.
Individual successes may be linked to the energy and
KM benefits realization charismatic personality of a leader (Lakshman, 2007).
Strategic initiatives aim to bring advantage to the Evidence suggests that if a KM initiative is implemented
organization in a long term. These benefits are usually as a ‘one-off’ project, then employees may revert to prior
defined in a business case and translated into a business knowledge transfer behaviours that do not necessarily
plan. Benefits realization requires that the outputs and support organizational knowledge needs (Schroeder and
outcomes of a strategy are explicitly and strategically Pauleen, 2005, 2007).
aligned with organizational aims and objectives, and those Common KM leadership responsibilities reflect
benefits should be defined at the planning stage. Mintzberg’s (1994) classical view of the manager as a
Reported benefits of KM range widely and reflect the figurehead, disseminator of information, spokesperson and
varying needs of organizations across industry sectors. decision maker (Peterson, 2004). However, management
McElroy (2003), Jennex and Olfman (2004), Ryu et al. techniques alone fail to provide appropriate mechanisms to
(2005), and Tainio et al. (2001) suggest that KM increases ensure systematic benefits realization from KM. The
organizational capacity for enhanced staff learning and problem does not lie with the roles of the individuals who
development. Others see KM as a means of stimulating and lead the KM strategy. We therefore propose that:
supporting process and product innovation, and innovative
client service (Seeley and Dietrich, 2000; Georgopoulos, Preposition 2: There may be a deficit in those organiza-
2005; Davenport, 2006). Best practice replication, access to tions that lack executive level KM governance mechanism
corporate memory, and the reuse of knowledge resources is to create policies, exercise authority over KM, manage
a motivation for many organizations (Walsh and Ungson, KM risks, and evaluate and review KM strategy
1991; Kogut and Zander, 1992; Spender, 1996; DeTienne implementation outcomes to ensure their long term
et al., 2004; Oshri et al., 2008). Some see benefits derived sustainability
from breaking down or straddling departmental silos
(McDermott and O’Dell, 2000; Wenger et al., 2002; Swart
and Kinnie, 2003; Spender, 2006). The deficit in this recital KM strategy and its governance
of organizational KM benefits is that these are usually Governance is an ongoing mechanism to authorize,
described as desirable outcomes rather than as an explicit moderate and improve practice in order to realize strategic
intention in the planning process. Critical success in benefits (Weill, 2004). Use of the term ‘governance’ varies.
systematic and regular realization of these benefits remains In this paper we refer to governance of business processes
elusive. with IT as the most visible form. Comparing IT governance
Knowledge management governance S Zyngier and F Burstein
143

and IT management, Peterson (2004) argues that there is A recent study links KM governance to success (Kannabiran
clear distinction between the two in that IT management and Pandyan, 2010), although there is little indication of
relates to the ‘efficient and effective supply of IT services detailed research furthering theoretical attributes and
and products, and the management of IT operations, constructs of KM governance as described and defined by
[whereas] IT governance faces the dual demand of both Zyngier (2005). Therefore we find that no existing theory
contributing to present business operations and perfor- provides the answer as to whether governance is a means of
mance, and transforming and positioning IT for meeting achieving sustainability of a strategy to leverage organiza-
future business challenges’ (p. 37). IT governance is the tional knowledge. As such, theory testing is not possible
centre of decision-making authority, an executive model to and we find that the constructs and the theory must be
deliver the expected benefits of an IT or IS strategy developed. This paper links the constructs of KM govern-
(Sambamurthy and Zmud, 1999; Hirschheim and Schwarz, ance to the roles and tasks involved, and to the flow of
2003; VanGrembergen et al., 2004; Weill, 2004; Weill and authority and communication within KM governance to the
Ross, 2004). However, IT governance is differentiated from realization of benefits from KM.
KM in that the management of knowledge requires the KM governance is compatible with a knowledge-based
analysis of people, processes and technology. view of the organization within a knowledge-centred, value-
In applying the same principles to the management of based, network economy (Menkhoff et al., 2005; Braganza
knowledge, this research seeks to define decision-making et al., 2007; Foss, 2007; Heisig, 2009). KM governance
rights and responsibilities, align strategy, risk management, confirms, through development of KM policies, the
performance evaluation and measurement in accord with alignment of KM with the value proposition and strategy
business needs to deliver financial value or similar expected of the organization. KM governance assumes setting up
benefits. explicit and transparent access conditions to organizational
Linked to the strategic goals, the mission and the values knowledge: quality and maintenance procedures; decision-
of the organization, then the KM strategy must support the making processes; and means for resolving KM obstacles.
work and transfer of knowledge in the organization. This KM governance holds authority and is the mechanism that
should be reflected in the policies that underpin KM delegates authority and consequential responsibility. It is
strategy development and implementation. It is the role of an executive model for delivering, in a controlled manner,
governance to establish policies for this purpose. Following the expected benefits of strategy implementation. Authority
what is learned from corporate and IT governance, it can is the power or right to give orders, to make decisions, and
be suggested that authority, financial accountability, risk to enforce these; whereas responsibility is the obligation
management, measurement and evaluation, and benefits to do to produce expected outcomes as part of one’s job
realization need to be the aspects of KM governance. or role and be answerable for those outcomes (Little et al.,
1973). Hence KM governance is also concerned with
authority and its delegation.
Prior research into KM governance In the next sections the constructs and responsibilities of
Wiig (1997) appears to be the first to use the term KM governance are defined and described in detail,
‘governance’ in relation to KM, suggesting governance together with the processes and tasks involved to oper-
functions as a mechanism to monitor and facilitate ationalize KM.
knowledge-related activities in organizations. However,
Wiig (1997) did not specify the constructs for KM
governance implementation, or provide any supporting KM governance: an examination of constructs
empirical evidence. There is some evidence of research into The development of an understanding of the constructs of
KM governance that looks at the configuration of those KM governance draws on prior research that identifies
governance structures (Dilnutt, 2002; Smith and McKeen, authority, policy development, risk management, measure-
2003b; Frost and Morner, 2004; Mahnke and Pedersen, ment and evaluation, and financial accountability as issues
2004; O’Dell and Leavitt, 2004; Wiig, 2004b; Schroeder, 2005; to be addressed (Sambamurthy and Zmud, 1999; Hirschheim
Peltokorpi and Tsuyuki, 2006). Ciborra and Andreu (2001) and Schwarz, 2003; Peterson, 2004; VanGrembergen et al.,
refer to knowledge governance; however, this terminology 2004; Weill, 2004; Weill and Ross, 2004).
is interchangeably used with KM to describe the construc- KM governance assumes an effective understanding of
tion, development and management of the strategy. the role and the potential of KM within the organization,
However, none of these authors include detailed research and the alignment of KM with the value proposition
linking any theoretical attributes of governance of KM in and organizational strategy. KM governance establishes
the roles and tasks required of it, nor of the flow of the decision-making authority, and an executive model to
authority and communication within it. realize benefits of the strategy (Zyngier, 2005). It enables
Much research mention the importance of strategic the delegation of authority for KM planning, KM strategy
issues of measurement (Bose, 2004; Smits and deMoor, development, and KM strategy implementation. Through
2004; Lavergne and Earl, 2006; Mehta et al., 2007; Yu et al., establishing checks and balances, this authority is respon-
2009) and others analyse the appropriateness of organiza- sible for knowledge-based benefits realization in the mode
tional governance and its relationship to knowledge (Foss, of service delivery. Moreover, the associated executive
2007; Foss et al., 2010). In those studies the underlying model ensures that evaluation feeds back into the KM
theme has been leadership and the importance of knowl- strategy implementation review and that all stakeholders’
edge to the organization as a whole, and how corporate knowledge needs and expectations are sufficiently met. This
governance mechanisms influences knowledge processes. authority can then establish risk management processes to
Knowledge management governance S Zyngier and F Burstein
144

be conducted in a controlled manner through service needs and context. In all cases, such measures are expected
delivery. to form a part of KM governance.
This view of governance falls within an organization or Evaluation looks at both successes of, and obstacles to,
user-centred (problem-finding) view where the problem implementing a strategy (DeLong and Fahey, 2000; Chua
area is organizationally and therefore contextually specific. and Lam, 2005; Zyngier, 2007). Evaluation of obstacles to
Policy development is a construct of KM governance are the KM strategy implies the capacity to question why the
statement of principles and guidelines that set KM risk may not have been foreseen, and therefore managed
objectives the organization wants to achieve. Policy guides using an alternative method. KM governance presents
decision making, direction and specifies requires outcomes transparent and consistent measures of KM outcomes and
(Weill, 2004; Weill and Ross, 2004). Therefore, KM policy outputs against criteria established as part of strategy
strategically aligns KM processes and business processes implementation. Evaluation and measurement facilitates
and can be a basis for assigning responsibilities for KM the regular review, approval and monitoring of ROI from
strategy development and implementation. Measurement of KM, each of which is central to ensuring systematic benefits
success or otherwise in achieving those objectives can realization.
therefore be measured. Policy can be reviewed and revised
in accordance with measurement and evaluation, as
internal and external environments change, and for the The KM governance model: synthesis
management of risk. From a meta-review of methodologies and frameworks
Management of the risk and obstacles to effective KM intended to aid the sustainable implementation of a KM
have been well described and the need for risk management strategy in an organization, representative research was
in KM is generally acknowledged (Probst et al., 2000; selected to gain a general overview of the field. Among
O’Dell and Leavitt, 2004; Chua and Lam, 2005; Lakshman, others, we analysed the seminal work of Holsapple and
2007). Proper consideration of knowledge issues associated Joshi (2002), the European Committee for Standardization
with these risks and their management or resolution of the European Union (2004) who synthesized 10 such
acts to strengthen strategies to manage knowledge within frameworks and the investigations of 113 individual KM
the organization. KM governance ensures management researchers and Heisig (2009) who examined 160 frame-
of both cultural and structural risks associated with KM works. We found that none of these frameworks explicitly
as they arise during both initiation and ongoing imple- describes KM governance as a structural mechanism for
mentation of the KM strategy (Jennex and Zyngier, 2007; authorizing activity to achieve a strategic alignment
Zyngier, 2008). through policy, for delegating authority, or for managing
A major risk to the development and implementation of risks to a sustainable KM programme. In addition, none of
KM strategies continues to be sustainable fiscal viability. these approaches explicitly spells out the constructs of the
This relates the level of financial support for developing concept of ‘management’ in relation to knowledge. Nor do
and implementing the KM strategy to the value realized by they define the roles for the leaders as part of a governance
the organization as a result of strategy implementation. mechanism. In particular, they omit the need for systematic
Based on prior empirical research, financial accountability policy development, risk management, and revision and
is recognized as a challenge to KM (Chua and Lam, 2005; evaluation of strategy implementation. However, as argued
Zyngier, 2007). Financial accountability forms part of earlier, based on comprehensive literature analysis, this is
managing KM risk, and is a construct of KM governance. essential for long-term benefits realization.
KM governance implies and demands explicit measure- The earlier empirical research, and recent analytical
ment criteria. Thus, KM governance processes incorporate examination, has led to the development of a KM
evaluation and measurement mechanisms in order to assess governance model for KM strategy implementation that
the incremental value or otherwise from KM strategy fills the aforementioned gaps (Zyngier et al., 2006; Jennex
implementation, and to facilitate review existing practices and Zyngier, 2007). This research has developed constructs
in the light of outcomes achieved. Anantatmula and that form the KM governance model depicted in Figure 1.
Kanungo (2006) surveyed and confirm a number of criteria This figure indicates how a KM governance environ-
that have been used to establish the value and ROI for KM ment can support the development and implementation
strategies: These include human capital growth (Liebowitz of a sustainable KM strategy in all its levels to realize
and Suen, 2000; DiVanna and Rogers, 2005); Spender strategically aligned benefits. Governance impacts at the
(Spender and Tsoukas, 2006), Sveiby (Sveiby, 1998), the levels of documentation, systems and processes; however,
Edvinnson and Malone (Edvinsson and Malone, 1997) this paper develops the theoretical premise of KM
measure intellectual assets; Kaplan and Norton (Kaplan and governance rather than looking only at specific systems
Norton, 2001) use the Balanced Scorecard with a number levels. The shaded area indicates main area of this research
of measures including financial, growth, customers and focus.
internal business processes. Probst et al. (2000) suggest The model reflects three fundamental objectives for KM
looking at the strategy’s normative, operational and sustainability:
strategic goals to see if they are being met. Other common
techniques include simple staff retention measures and  strategic value to the organization (Zack and Street,
improved quantity and quality of ‘product to market’ 2007);
delivery (Vanthournout, 2006). All such measures should  knowledge resources are managed effectively and used
be carefully assessed and selected for their appropriateness appropriately (Holsapple and Joshi, 2000; Husted and
to the KM policy, and based on specific organizational Michailova, 2002; Smits and deMoor, 2004); and
Knowledge management governance S Zyngier and F Burstein
145

Organizational
Governance

K1 K3

KM Governance entity – 6 Dimensions


ultimate authority for KM; setspolicy;
over views management of risk; has
financial fiduciary duty; evaluates and
reviews strategy, delegates authority.
K2 K5

KM Program development
Environment
Governance

develops KM strategy:
selects techniques, tools &
establishes and monitors
evaluation
KM

K4 K7

KM Program
Implementation
implements tools &
techniques and collects
evaluation data

K6

KEY
Authority source Reporting to:
K1. Organizational governance:Sets strategic direction,
requires alignment of business strategy;knowledge
management governance evident in KM authority entity

K2. KM Governance authority entity: delegate K3. KM Governance authority - reports to


organizational governance on KM strategic
authority for KM System development
alignment and effectiveness
K5. KM Strategy development entity reports to KM
K4. KM program development entity: delegates Governance authority on strategy outcomes
authority for KM Implementation including conformity to policy, risks & expenditure
K7. KM Implementation entity - reports to KM
K6. KM Implementation entity actions KM program strategy development body on: strategies
implementation, obstacles, and on evaluation data

Figure 1 Model of KM governance.

 risks to the KM strategy are controlled and minimized for the impetus of the strategy, the management
(DeTienne et al., 2004; Scott et al., 2004; Chua and Lam, of risks, financial duty of care and control, and
2005). accountability for stakeholder response. Internal stake-
holders includes several areas including IT, orga-
The KM governance model synthesizes these objectives.
These are shown on the model and in the key to Figure 1 as nizational behaviour, economics and organizational
strategy, Human Resources and Information Manage-
follows:
ment departments, and other user groups that are
1. The KM governance body or function establishes KM engaged in knowledge-based practice (Arnott and
policies which align with the aims and objectives of the Pervan, 2005). Secondly, the governance process pro-
organization. These policies define the delegation of vides mechanisms to evaluate KM activity according
authority and accountability for KM activities, manage to defined and articulated performance measures
the risks, and evaluate the implementation of the as directed by internal and external stakeholder
strategy, according to the outputs or other value-added expectations.
benefits as measured against criteria established as part 3. KM strategy implementation follows a course of action
of the policies’ objectives. that is determined by the plan in order to support the
2. The interaction between KM strategy development aims and objectives of the organization as a whole. The
and KM governance is twofold. Firstly, the gover- KM strategy is normally implemented by specialized KM
nance process develops the principles and rationale staff, or those performing the roles as required and
Knowledge management governance S Zyngier and F Burstein
146

defined by KM governance. KM governance should be be without independent subsidiaries; hold a reputation as


supported and promoted by ‘champions’ in the organi- knowledge intensive; and hold a reputation for excellence
zation. Evaluation data are generated by the staff in KM. Table 1 presents an overview of the six case study
responsible for KM strategy development and imple- sites.
mentation. The data are supplied to the governance In each organization the study sample sought to include
body that then ensures its respective decisions are those actively involved in the leadership of KM strategy
considered in the subsequent review and refinement of development, users of the KM strategy and those imple-
the strategy. menting the strategy as stakeholders. The case study used
the constructs presented above to guide data collection and
Therefore, a KM governance model provides for the analysis – a technique often used in an environment where
management of risk, review mechanisms, and fiscal theoretical constructs are unclear or not well developed
accountability in leveraging tacit knowledge and sharing (Eisenhardt, 1989; Eisenhardt and Graebner, 2007). The
explicit knowledge within an organization. focus of investigation was: the organizational philosophy of
Specifically this research validates KM governance as the KM; the history and implementation of the KM strategy;
means to continuous and sustainable benefits realization of the process and allocation of authority for KM; and the
KM to leverage organizational knowledge by delivering organizational structures that supported and governed the
strategic value to the organization over time. The focus KM initiative.
therefore falls on the constructs of KM governance and its
relationships indicated by the shaded section of the KM
governance model in Figure 1. For completeness, the model Data collection and analysis
also includes KM programme implementation. Collection and analysis of interview data took place
Model validation: constructs of KM governance between 2003 and 2007 in the UK, the USA and Australia
In order to validate the KM governance model the (see Appendix A for details of interview subjects, locations
authors conducted empirical field work and looked for and schedule). Data collection included semi-structured
the following constructs of KM governance in the case interviews, observation, and collection of secondary data in
study organizations: the form of available documentary evidence from the
organizations themselves plus additional publicly available
materials (Stake, 1995; Myers, 1997; Altheide and Johnson,
Construct 1. The exercise of authority at the appro-
1998). In each case, the informants gave semi-structured,
priate level of seniority to ensure strategic
in-depth interviews, each lasting approximately one hour.
alignment. This implies a relationship
These interviews were tape-recorded, supplementary notes
with organizational governance.
were taken, and additional organizational documentary
Construct 2. Development of dynamic organizational
material was collected for analysis. The recorded interviews
policies to support appropriate KM pro-
were transcribed and submitted to the interviewees for their
cess.
comment, thus establishing the defensibility of that data
Construct 3. Management of the risks and obstacles to
and that of comparison cases through ‘replication logic’
KM.
(Benbasat et al., 1987; Eisenhardt and Graebner, 2007).
Construct 4. Evaluation according to outputs or value
The researchers analysed interview transcripts and
added as measured against criteria estab-
organizational documents including annual reports, min-
lished in policy.
utes of the KM strategy meetings, and organizational charts.
Construct 5. Delegation of authority and accountability
Transcribed interviews were imported into QSR software, a
for KM activities in an explicit and
thematic analysis software tool. This provided a systematic
transparent way.
way to store and analyse data obtained through interviews,
Construct 6. Financial accountability for KM activities
develop nodes, compare nodes, provided an avenue for
These constructs provide the basis for empirical validation independent inspection of data to increase validity, while
of the proposed KM governance model as described in the providing the researcher with the ability to store extraneous
following sections. material obtained through the literature or analysis of
organizational documents (Creswell, 2009). The analysis
first looked for broad themes within derived KM govern-
Research design ance constructs, then developed axial analysis of those
A case study research method was used to test the validity themes looking for granularity that would further develop
of the KM governance model (Cavaye, 1996; Darke et al., or illuminate organizational KM activity along the specified
1998). Six organizations were selected from the lists of constructs (Miles and Huberman, 1994; Myers, 1997;
winners in the Most Admired Knowledge Enterprises Study Punch, 2005). The data were coded for meaning using
(MAKE: see http://www.knowledgebusiness.com/), by re- descriptors from extant KM literature and from the
ferral from other KM professionals, and through the constructs of KM governance model. Descriptors were
examination of those organizations’ websites. By purpose- clustered to develop themes (Punch, 2005).
fully locating organizations that were considered successful Cross-case analysis established evidence of the KM
with KM it was speculated that they might have had governance constructs and indicators of associated
governance structures in place to support their success. benefits realization (Eisenhardt, 1989; Eisenhardt and
The criteria for case site selection were that the sites: be Graebner, 2007). The informants explicitly stated what
large, multi-sited organizations with over 2000 employees; activities were introduced as part of the KM strategy
Knowledge management governance S Zyngier and F Burstein
147

Table 1 Table of cases

Context Mission Staff Structure Motivation for Years KM


KM governance
Case 1 Case 1 is an To ensure the Employs Across multiple To innovate and 3
autonomous expert, approximately sites in Australia share knowledge
R&D operating independent and 2100 people, 75% to reduce
concern within a innovative of whom are duplication and
government application of research active for reuse
department science and plus support
technology in the staff
national interest

Case 2 A proprietary To be the best Employs 54,000 Across multiple To share 1.5
limited company confectionary people sites globally knowledge
with a global and beverages across continents
manufacturing manufacturer and product
and distribution and supplier lines – all sectors
presence

Case 3 A proprietary To increase in Employs 53,000 Across multiple To create a set of 3


limited company size and in people sites globally processes to
with a global profitability by capture and to
manufacturing excelling in the manage
and distribution devt., knowledge
presence manufacture and resources
distribution of globally
aircraft

Case 4 Multinational To work with Employs 3000 Across 59 offices To leverage and 4
mangement- leading people globally. Each maximize human
consulting organizations to office is a self- intellectual
partnership improve their sufficient, capital as the
ranked in the performance by reporting to the most important
international top stimulating partners resource
6. Owned and innovative ideas
managed by the
partners

Case 5 A publicly listed To increase in Employs more Across multiple To address 2


multinational size and in than 3000 sites globally growing skills
oil and gas profitability and people shortage,
exploration and to deliver diminishing
production generous resources,
company ongoing returns greater
Operates solely & to shareholders mechanization of
in joint ventures processes &
increasing OH&S
risks

Case 6 Global group, it To retain Employs 35,400 Across 50 Knowledge is 0


is a developer, competitive edge people countries managed for
manufacturer & and deliver value reuse as a
supplier of to shareholders process
engines through both improvement
aerospace, and strategic and and risk
marine & energy financial management
markets planning, and scheme
the management
of risk
Knowledge management governance S Zyngier and F Burstein
148

implementation that led them to achieve benefits actually deliver on our mission we needed to get the IMKM
realization. These activities mapped clearly to the con- policy out (Informant 1, Case 1). In contrast the informant
structs of the KM governance model and to validate it. in Case 4 was highly specific in that We identified
Examples of such statements and mapping are given in some core issues, we identified a number of goals that KM
Appendix B. should contribute or help to provide some value ... a policy
The interview questions (see Appendix C) addressed for KM. It was improving risks ... we are working in the oil
authority, risk management, financial accountability and and gas industry has an inherent risk and KM should
policy development. A number of other issues emerged – improve the management of these risks. We would create
for example, interrelationships of authority and reporting those business processes and we would create communities
were revealed. The researchers were able to distinguish of practice to collaborate and share that business process
between the roles assigned within KM governance, KM and that in turn will improve the management of risks
strategy development and KM initiative implementation (Informant 1, Case 4). These two respondent statements
tasks. These tasks were clearly defined and expected above clearly underline the impact of strategic alignment
outcomes were well understood, and were described in and integration of specific but very different aims and
sufficient depth by informants to serve as evidence that objectives.
supported the proposed model. We refer to the model and in the key to Figure 1, and to
In the following sections we present analysis of the the six constructs of KM governance model. Table 2
findings to show the links between the KM governance summarizes the KM governance elements in each case.
model, and systematic KM strategy benefits realization in In contrast there is no formal or informal governance
the case studies. of the KM strategy in Case 6, it was acknowledged that the
KM team or community have no authority (Informant 1,
Case 6). Some of the members of the KM community are at
Discussion director level but have no authority for KM.
Table 2 summarizes the empirical results in relation to the The informant suggested that this voluntary character of
constructs of KM governance as identified in the section KM was one reason the strategy had been successful. The
KM governance: an examination of constructs above of this informant also suggested that not having governance from
paper. In five of the six cases analysed, there was a KM the top is a benefit because I have spoken to people from a
governance body that effectively represented the interests number of companies. They’ve had a top-down corporate
of all stakeholders and which appeared to generate KM program and they’ve died a death after a year or so
organizational engagement with those KM programmes, (Informant 1, Case 6). This statement is at odds with case
thus responding to the knowledge needs of the organiza- study evidence of corporate KM programmes that stress the
tion, staff and management. Most have a federal or importance of high level leadership, and the findings from
centralized form of governance that is often linked to other researchers about the KM programmes initiated by
corporate governance. It was found that these bodies were CEOs and appointed CKOs (Davenport et al., 1998; Collison
responsible for authorizing activities that supported KM and Parcell, 2003; Chua and Lam, 2005).
strategy development and implementation. The KM strate- An ironic post script to Case 6 is that shortly after that
gies were formally recognized and accepted across each data were collected the KM leader left to set up a KM
organization. The representation of stakeholders on gov- consultancy. A second informant from the organization
ernance bodies empowered KM activity across geographic subsequently advised that two years later a governance
boundaries in multi-sited organizations. Risks were ex- mechanism had been set up and that the KM emphasis had
plicitly addressed, as was financial accountability. changed from attempt at knowledge capture to knowledge
As predicted by the proposed model, KM governance sharing for best practice and innovation. In particular, we’ve
body actions were responsible for evaluating and revising evolved into a more focused group which is smaller, ywith
strategies, and for ensuring adjustment and realignment of representatives from global areas, different parts of the global
strategies and tools according to the successes and failures company based on a formal basis to review progress
of their initiatives. Specifically, KM governance body and interpretation issues and knowledge management ythe
activity was driven by the aims and objectives of the objectives and goals are set at a very high level (Informant 1,
organization, based on clearly defined evaluation criteria. Case 6). Thus governance was developed in an effort to set
As an example, the KM governance process was meaningful direction for KM at a strategic level.
described in Case 2 as follows: These guys then approve In the next section we present more specific analysis of
y they’re the authorities, so we say this is what we want KM governance structures, illustrated by ‘voices’ from
to do, this is why and this is the value that we believe that some of the informants.
we will get out of it. Once these guys [the Steering Group]
have approved it, the implementation people actually
physically go and do it. I mean obviously there’s involve- KM governance structures
ment from [the Strategic Design Team] but the leg work is Focussing on the cases that demonstrate sustainable KM
actually happening here [at the implementation level] initiatives, it is noteworthy that all organizations had a
(Informant 1, Case2). centralized KM governance authority. In five of the six
It was further found that strategic alignment was cases, governance was implemented by a cohesive group of
transparent through the KM governance process, an stakeholders. Reasons for the stakeholder approach to the
example was described in Case 1 as follows: basically [we] distribution of accountability were described by Informant
had financial, client and people plans but in order to 1, Case 1 – we were sitting down trying work out who should
Knowledge management governance S Zyngier and F Burstein
149

Table 2 Summary of KM governance constructs in case findings

Responsible to Governance Governance Oversight Financial Measurement


organizational mechanism type based policy of risk accountability through
governance – – constructs 1 development, management – – construct 6 governance –
constructs 1 and 5 and 5 goal setting, constructs 2, construct 4
strategic 3 and 4
alignment –
construct 2
Case 1 Explicit link Federal: Key Yes Yes Yes Yes
stakeholders

Case 2 No explicit link Federal: Key Yes Yes Yes Yes


stakeholders

Case 3 Explicit link Federal: Key Yes No Yes Yes


stakeholders

Case 4 Explicit link Partnership, Yes Yes No Yes


Federal –
delegated to KM
partner

Case 5 No explicit link Federal: Key Yes Yes Yes Yes


stakeholders

Case 6 No link None None None None None

Table 3 Structure of knowledge management governance

Knowledge management governance structure


Case 1 Mechanism exists – centralized
Case 2 Mechanism exists – centralized
Case 3 Mechanism exists – centralized
Case 4 Mechanism exists – centralized
Case 5 Mechanism exists – centralized
Case 6 Individual KM managers, no authority

be on the information governance board and how should we sustainable and successful programmes to leverage organi-
sort of split it up because I like to split things up so I know zational knowledge. Of note is the limited authority
who to blame for various things, you know, go away and do environment presented by Case 6 at the time.
it – clear governance and accountability. [It was] suggested In all other cases, the constructs of governance were
ywhy don’t we look at getting these business processes found to include: authorization of activity; policy develop-
architects as the key members of the Information Govern- ment for strategic goal setting; risk management; financial
ance Board. duty of care and control; measurement; and the review and
This approach was found to be a common occurrence revision of policy. The purpose and policy of KM strategy
with the exception of Case 4, a professional services was defined by a governance body and aligned with the
partnership. The ownership structure in a partnership aims and objectives of the company. These are defined in
reflected a different approach in terms of governance at the each company’s KM policies. Policy makes transparent the
level of who has the ‘say’. Because we are a partnership we goal of the whole program (Informant 1, Case 5) and shapes
report to the partners. When you want to tweak the strategy the KM strategy. Setting policy includes establishing a
you take [that idea] to the Practice area leader. [On context for evaluating strategy delivery. Defining KM
financial matters] we report to the CFO, he’s on the ball on transparently contextualizes KM strategy development
anything regarding our investment (Informant 1, Case 4). and delivery and thus makes evaluation possible. It creates
This reflects both the matrixed nature of authority and its a level of certainty about the establishment of KM strategy
delegated sources within this organization. Table 3 displays and maintains clear expectations of staff.
the overwhelmingly centralized nature of KM governance in There may be a link between the size and distributed
each of the five organizations that have evidence of nature of these case organizations in their tendency to
Knowledge management governance S Zyngier and F Burstein
150

Table 4 Specific benefits realized and linked by respondents to specified elements of governance

KM Authority Policy – goal setting Risk Management incl. Evaluation Mode of delegation of
Financial authority
Case 1 Increased Cross silo Increased knowledge Developing Recognition of KM
engagement opportunities sharing process team
emergent

Case 2 Enhanced staff Stimulation of Aggregation of Control of Ownership of the


development innovation corporate memory knowledge loss knowledge issue at a
global level

Case 3 New buy-in from KM is recognized Supports staff Encourages Recognition of KM


organization as a across organization learning process and team
whole product
innovation

Case 4 Enhanced staff Support for Minimization of Reuse of KM viewed as


development innovative client knowledge loss and knowledge contributing to
service consequential cost resources sustainability of the
savings organization

Case 5 New identification Increased speed of Improved knowledge Unification of Recognition of KM


and support for attaining transfer across organization team
uniform business competence for new divisions and
processes and current functions
employees

Case 6 Absent Absent Absent Absent Absent

centralize KM governance mechanisms. However, organi- examined was the more active use of technology (data-
zations of such size could also allow greater degrees of bases) as explicit knowledge resources. These were
independence between sites. We speculate that the greater described in Case 5 as areas for potential growth – growth
level of coordination between sites may be one of the key in [CoP] membership, the growth in [bulletin board]
factors in the long-term sustainability of KM in these postings, the growth in [the number of intranet] views, that
organizations. sort of thing (Case 5, Informant 1).
As can be seen from such measures, the outcomes are not
always linked to precise measures of the effectiveness of
Operational benefits realized through KM governance knowledge sharing and knowledge reuse. However, the
In each case the informants explicitly linked the exercise of informants clearly indicated that these measures consti-
governance and authority over the KM strategy to the tuted evidence of KM impact on improving ROI from
realization of operational benefits from that strategy knowledge transfer, and ultimately, its impact on improv-
development and implementation. The benefits realization ing business outcomes. Informants noted the following
varied across all cases. However, informants reported that specific measures:
governance supported the benefits realized by their
organization through the effective implementation of KM  Implementation of a Balanced Scorecard approach
(see Table 4 for details). (Informant 2, Case 1);
The knowledge needs of those organizations were clearly  Things like speed to market, reduction of inventory
expressed as principles by which KM strategy was (Informant, Case 2);
developed and implemented. The benefits realized were  Cost savings (Informant 1, Case 3); and
strategically aligned with the aims and objectives of the  Uniform business processes (Informant, Case 4).
organization. Benefits across all cases included those found
in the KM literature as described in Section ‘Knowledge The claim on business process from Case 5 was ‘the
management benefits realization’. Some others not repre- highlight of the value add that we did. It’s actually getting
sented in the literature were also evident – for example: KM people to collaborate to agree on a common business
encourages process and product innovation rather than process. It’s a great achievement and it’s felt throughout the
merely supporting it; KM is viewed as contributing to the whole organization’ (Informant 1, Case 5). In Case 5, KM
sustainability of the firm; there is increased speed of contributed to the sustainability of the organization in a
attaining competence for new and current employees; and competitive economic environment where the requirement
perceived greater unification of the organization is was ‘rapid access to our best thinking available to the people
attributed to KM. An additional claim within the cases who need it, when they need it’ (Informant 1, Case 5).
Knowledge management governance S Zyngier and F Burstein
151

This provides clear evidence of the impact of KM policy to guide the development and implementation of
governance on improving ROI on business processes. Case KM strategy; manages risks associated with implement-
6 was the exception. At the time of data collection the ing KM strategies; takes financial accountability and
realization of benefits was limited. Further, the funding and authority for the strategy; and seeks to monitor through
staffing continuity of the programme was annually measurement how best to realize the benefits of that
reviewed at a local level. It is of particular interest that investment. Additionally it is strongly suggested that
the subsequent maturation of the KM programme in this sustainability is further evidenced by continuing invest-
organization included the establishment of KM governance ment in KM.
in a form similar to the other case descriptions.  KM governance defines the transparent distribution of
The nature of the benefits varied between the cases. decision-making rights that better allows the realization
However, all these organizations have developed and used of value from investments in implementing successful
KM governance to authorize KM activity. KM governance and sustainable KM strategy in large, distributed
principles and framework are constant. Possible differences organizations. It achieves this through transparent
in the development of policy and selection of tools and alignment of organizational knowledge to meet the aims
techniques depend on the aims and objectives of the KM and objectives of the organization.
strategy as aligned with organizational aims and objectives.
The results of KM strategy implementation are expressed as This research demonstrates the nexus between a strategic
improved knowledge transfer across divisions and func- approach to KM and sustainable benefits realization
tions, and ownership of KM at an organizational level. through governance of KM programmes in large distributed
organizations, which fills the gap in KM research identified
by Zack et al. (2006) in their exploratory survey. This
Conclusions and implications study supports the argument that, in addition to KM
In this paper we have described the theoretical premises systems quality, firms must pay careful attention to
supporting the KM governance model and the case studies authority and goal setting as well as managing risks to
used to empirically investigate this concept. We have their KM programme to realize continuous and sustainable
identified constructs for KM governance as a mechanism benefits.
for achieving strategic KM benefits in a sustainable way. We This research breaks new ground in understanding
have provided evidence that organizations successfully the practice of KM in organizations. It has a practical
implementing KM governance, within the constructs of the value, showing how effective and systematic realization
model, effectively and systematically realize benefits of of benefits from KM strategy implementation can be
strategies to leverage and transfer knowledge to achieve facilitated by providing a recommended governance
organizational goals. model that organizations can use as a guide to ensure
We find that the research proposition is consistent with that authority; risk management; financial control and
most of the case studies described in the section Knowl- measurement are operationalized at the right level of
edge management governance structures above, the authority. To this end, we have defined: the attributes
particular attributes of Cases 4 and 6 differentiate them of KM governance; the constructs, roles and tasks
from the other four cases. These attributes may be associated with the layers of governance; the planning
particular to large-scale manufacturing and is worthy of and implementation of an organizational KM strategy
further investigation. that permits the realization of value from investments in
From a theoretical perspective, this study advances the KM strategy.
understanding of KM and transfer in distributed contexts
and offers a detailed analysis of governance of these
Limitations and future research
processes, outlining the functions and responsibilities of
the governance mechanism. This case study research The research findings are drawn from a small number of
contributes to the research literature by identifying and cases; the claims made on the basis of these findings must
explicitly describing the processes that govern KM. It be read with this limited context in mind. This research has
strongly suggests that KM governance maximizes strategic taken a case study approach to gather rich information
benefits where it is transparently implemented in large about: how KM governance is represented; whether KM
multi-sited organizations. governance activities exist in organizations; and how the
As the analysis of the cases demonstrates, benefits key KM governance roles are defined in organizations
realization is best achieved when senior staff take the time which claim systematic benefits realization. This research
to design, implement and communicate through authoriz- has considered authority and its delegation at the highest
ing KM governance processes. While this should be a level. This research did not seek to address issues relating
reasonable assumption, this has not been evidenced in to industry sector, organizational structure or organiza-
earlier research. tional business models on which KM governance practices
It has been demonstrated that the KM governance model were articulated.
provides constructs as the structural mechanism for Based on the experiences of the organizations studied,
implementing KM. Moreover, the case study organizations the authors recommend that further consideration be given
reported that such governance resulted in ongoing KM to the forms and execution mechanisms of the constructs of
benefits realization. Conclusions can be drawn that: KM governance proposed in this paper including problem-
solving methods and processes. We plan future empirical
 Sustainable KM is supported by high level organizational research in two directions. We will address the level of
commitment through KM governance that: establishes authority in the granularity of the components at the levels
Knowledge management governance S Zyngier and F Burstein
152

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technologies, intelligent decision support, cognitive aspects
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Knowledge management governance S Zyngier and F Burstein
155

Appendix A

Table A1 Interview subjects, location and schedule

Years Position/s No. informants Distribution of Location Duration


in KM organization of interview of interview
Case 1 2 Div. Chief 7 Australia: 8 locations Head office 90 min
4 KM co-ordinator Head office 60 min
1 Div. Chief Research Head office 60 min
8 KM officer R & D office 60 min
5 KM officer R & D Office 60 min
2 KM officer Head office 60 min
6 KM officer Regional office 90 min
Case 2 4 Global KM officer 1 Global: multiple locations Regional head office 90 min
Case 3 4 Global KM officers 2 together Global: multiple locations Regional head office 120 min
Case 4 4 Global KM officer 1 Global: multiple locations Head office 90 min
Case 5 4 Global KM officer 1 Global: multiple locations Head office 60 min
Case 6 4 Local KM officers 2 together Global: multiple locations Regional head office 90 min

Appendix B

Table B1 Example of interview text analysis

Benefits realization ‘I guess one of the benefits is that it’s put it on everybody’s horizon. So everybody is
Reflective, as if drawing thinking about knowledge management. There has been completely independent of the
conclusion for first time work, you know we are doing completely dependable work on information governance
Researcher – middle level board, completely independent there was a little sort of ground swell here at XXX.
K construct 2 People went “hey knowledge management, we should do something about that” ’
K construct 3

Benefits realization ‘Certainly [there have been benefits] in the area of exclusive knowledge sharing. The
Shows progression of events – recommendations that came out of the strategy from that early team report, the
before and after explicit management sharing issues were the easy ones. We called them the low
Nice use and continuance of hanging fruit on the tree. Mind you the tree got taller and taller and the fruit got
metaphor. higher and higher up the tree as we moved along. The things that we thought were
Senior officer, keen to show easy weren’t so easy although still easier than the other things.’
organization is effective but still
able to be critical.
K construct 3
K construct 4

Benefits realization ‘So in some sense as the people are more receptive to certain aspects of knowledge
KM obstacles management, they are less receptive to others. So if you try to talk to a couple of our
Senior officer – very assured. knowledge management people about records, they would be going – this is boring. So
construct 3 the first barrier that knowledge management is so broad that it’s actually got enough to
upset everybody. Of course the counterbalance is of course is that its actually enough to
impress everybody, but you need to keep both sides of the coin going.’

Appendix C 5. Please describe the organizational structures and pro-


cesses that govern this initiative.
Interview questions 6. What impact if any has the size and distributed nature of
this company had on the effective implementation of the
1. What is the corporate philosophy or approach behind management of knowledge?
the way that your organization manages knowledge? 7. Where benefits are leveraged through the investment in
2. What prompted the initiative to manage knowledge? management of knowledge?
3. Please describe the implementation of this initiative 8. What factors contribute to the success of the manage-
and who has the responsibility for putting the initiative in ment of knowledge strategy?
place? 9. What obstacles if any have been encountered in the
4. Who has authority over the management of knowledge? management of knowledge?

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