THE VALUE PROPOSITION CANVAS

A. Value Proposition

1. Products & Services

a. Co-creator
1) Digital /Virtual
2) Financial
3) Intangible
 This product is crucial to the customers.
2. Gain
 Outperform current solutions that will be delight the customers.
 Makes customers job or life easier.
 Fulfills something customers are dreaming about.
 This service will become substantial to the customers.
 Gain Creator
 Create savings and investments.
 Minimize unwanted expenditures and debts.

3. Pain
 The customers will be worriless in terms of financial management.
 This service will get rid the barriers preventing the customers from adopting the
financial management solutions.
 Also, it will eradicate common mistakes like unwanted expenditures,
investments and debts.
 Pain Relievers
 The service will produce savings and investments.
 It will make the customer feel better in terms of financial management.
 Also, eliminates risks in terms of investing.

B. Customer Segment

1. Customers Job(s)
 The service will perform a more efficient financial management and lesser
unwanted expenditures.
 The basic needs which will satisfy the customer are the security of savings and
investments.
2. Gains
 Transaction would be cashless in terms of deposits and withdrawals.
 It is more secure and automatically notifies the customer when transactions are
involved.
 Through this service, the customer’s financial management will improve.
1.
3. Pains
 It takes time for the savings and investments to profit.
