CONSUMER BEHAVIOUR

Group 10 Batch 2

Stimuli used in experiments

Stimulus used in experiment 1:

 Experiment group stimulus- Due to a shortage of coupons, only the first 5 people who will fill
the form will get coupons ranging from 60-100% off and a post written about them.
 Control group- They were told that coupons ranging from 60-100% will be given to people who
fill the Google form.
 Average time taken per response by experiment group was 2.84 seconds and that by control group
was 6.5 seconds. 25 people responded in experiment group whereas only 12 people responded in
the other group.

Stimulus used in experiment 2:

 Ten people were given a choice to choose between a limited edition Strawberry flavour Dairy
milk and a Normal Dairy milk
 The stimulus was, “Limited Edition” and we expected people to pick that chocolate over the other
one.
 The results were opposite and only 3 out of 10 people chose the Limited edition chocolate.