TY - JOUR

AB - The aim of this research is to define the development and boundaries of

the retailer brand primarily through the elements of identity and image. Two
perspectives are introduced to explain the ways in which three‐dimensional
branding and sensory experiences of the retail brand can arise. One approach is
marketing led; the other is based on design studies. The study assesses the
development of retail branding, the areas in which sensory experience of the
retail brand occurs and its implications for retailers. It concludes with new
insights into retail branding and proposals for the subject to be studied across
disciplinary boundaries.
VL - 31
IS - 3
SN - 0959-0552
DO - 10.1108/09590550310465503
UR - https://doi.org/10.1108/09590550310465503
A1 - Kent Tony
PY - 2003
Y1 - 2003/01/01
TI - 2D23D: Management and design perspectives on retail branding
T2 - International Journal of Retail & Distribution Management
PB - MCB UP Ltd
SP - 131
EP - 142
Y2 - 2019/08/20
ER -