The Original Contemporary

Explanations
36 Strategies Maxims
A good business tactic is to
conceal the true plans of the firm
Act in the by publicizing a different plan.
Cross the sea
open but hide Competitors would be focusing on
1 by deceiving
your true the false plan so the only time
the sky
intentions they’ll learn about the true plan
is when it is already put into
action.
A firm must know the weaknesses of
Besiege Wei its competitors. Distract
Attack their
2 to Rescue competitors by threatening their
Achilles Heel
Zhao weaknesses which in turn will
cause great problems for them.
Convince another firm that you
Attack using have a common enemy that’s why you
Kill with a
the strength must join forces to take out your
3 Borrowed
of another competitor. All the while you are
Knife
person taking new ideas and strategies
from the firm.
Always be a step ahead of your
competitors and make them chase
your position whilst keeping a
Relax While Exercise
safe distance from them.
the Enemy Patience and
4 Businesses would also wear down
Exhausts Wear Them
competition by stressing them out.
Himself Down
Once they have spent their
resources and money, the firm
could now directly attack.
Cause a problem to the competitors
that would take all their
Loot a Hit Them When
5 attention on the effects. Once
Burning House They are Down
they are occupied, the firm will
start to directly attack.
Make a Feint Mislead other businesses in your
to the East Fake to the plan and when you have their
6 while right; attack attention on the fake plan, the
Attacking the to the left firm could now proceed to enact
West the true plans
Turn
Be creative in using the resources
Create something
around you have in order to
7 Something Out that is not
produce many products with minimal
of Nothing substantial
production costs.
into reality
Secretly
Pretend to
Utilize the
care about an Perform an act or something to
Chen Cang
8 issue and hide the true plans your firm
Passage
later give it really wants to do.
(CNC).
up to get
Pretend to
 Advance Down what you
One Path really want.
While Taking
Another
Hidden Path
(LB).
In business where there are many
competitions, your firm must not
Allow them to get involved in the direct attack
fight your of different businesses. Stay away
other enemy from the main fight and wait until
Watch the
while you there is only one business that
Fire Burning
9 rest and has outranked the others. This
from Across
observe. business must have spent most of
the River
Later, defeat its resources, money, and manpower
the exhausted thus makes them vulnerable and
survivor. weak. This is a perfect time for
your firm to take out the final
competition.
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