8-19-19

Interpersonal communication – between 2 people

Mass communication – between a sender and a large audience. Mass medium interposed.
Mass media take the influence on society.
Media - platforms or vehicles that industries have developed for the purposes of creating and
sending messages.
- Movies
- Television

Convergence – the ability of different media to easily interact with each other because they all
deal with information in the same digital form. Takes place when products are typically linked
to one medium shows up on many media.

8-21-19
Intro to Mass Communication

Elements of production
 Thinking about the wat communication content is created.
Mass production Process
 Creates the potential for reaching a large number of diverse, anonymous people at
around the same time.
Mass media industries
 Communication businesses delivering messages capable of reaching audiences of
billions of divers, anonymous people simultaneously.

-TERMS CHECK TEXT BOOK CHAPTER 1

We actively choose media content that meets our uses and needs.
 Enjoyment
 Companionship
 Surveillance – learn what is happening
 Interpretation – learn why it’s happening and what to do about it.

Culture – Ways of life that are passed on to members of a society through time and that keep
the society together.

Society – Large numbers of individuals, groups, and organizations that live in the same general
area and considered themselves connected to one another through the sharing of a culture.
 The Mass media present ideas of the culture.
Identifying and discussing codes of acceptable behavior.
Learning what and who counts in our world – and why
Determining what others think of us – and what people “like us” think of others.

Stereotypes – Predictable depictions that reflect (and sometimes create) cultural prejudice.
Political Ideologies – Beliefs about who should hold the greatest power within a culture.

The ability to apply critical thinking skills to the mass media thereby becoming a more aware
and responsible citizen in our media-driven society

Media Literacy
The ability to apply critical thinking skills 2 the mass media thereby becoming a more aware and
responsible citizen in our media-driven society.

Adaptability