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  • IMC Objectives

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    zehad
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    This document outlines objectives for an integrated marketing campaign across different channels over various time periods. It aims to first raise awareness over 3 months using digital marketing and PR/publicity. The next objectives are to increase customer likings over 4 months using sales promotions and direct marketing, followed by building preference over 5 months using personal selling and interactive marketing. The final objectives are to develop customer conviction over 6 months, lead to purchases by 8-9 months. The document provides targeted completion timelines and performance metrics for each channel and objective.

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    This document outlines objectives for an integrated marketing campaign across different channels over various time periods. It aims to first raise awareness over 3 months using digital marketing and PR/publicity. The next objectives are to increase customer likings over 4 months using sales promotions and direct marketing, followed by building preference over 5 months using personal selling and interactive marketing. The final objectives are to develop customer conviction over 6 months, lead to purchases by 8-9 months. The document provides targeted completion timelines and performance metrics for each channel and objective.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    IMC Objectives

    Uploaded by

    zehad
    This document outlines objectives for an integrated marketing campaign across different channels over various time periods. It aims to first raise awareness over 3 months using digital marketing and PR/publicity. The next objectives are to increase customer likings over 4 months using sales promotions and direct marketing, followed by building preference over 5 months using personal selling and interactive marketing. The final objectives are to develop customer conviction over 6 months, lead to purchases by 8-9 months. The document provides targeted completion timelines and performance metrics for each channel and objective.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    IMC Objectives

    Specifics Digital Sales Personal Direct Interactive PR/ Support


    Marketing Promo Selling Marketing Marketing Publicity Media

    Awareness 3 month 5 month 3 Month

    70% 55% 65%

    Likings 4 month 4 month 5 month


    50%
    60% 42%

    Preference 5 month 6 month 6 month

    52% 40% 45%

    Conviction 6 month 7 month 7 month

    35% 30% 25%

    Purchase 8 month 8 month 9 month

    25% 18% 14%

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