BUILDING A NEW

FUTURE TOGETHER
CORPORATE PRESENTATION 2017
 Radisson Collection Hotel, Royal Mile Edinburgh

ABOUT THE REZIDOR

HOTEL GROUP
Rezidor Hotel Group Rezidor is a member of the Radisson Hotel
Group, 11th largest hotel group in the world.
AB (publ) (REZT), Through a master franchise agreement with

45,000+
publicly listed on Nasdaq Radisson Hospitality, Inc. USA – Rezidor
369 HOTELS Stockholm, Sweden, is
operates and develops Radisson Collection,
Radisson Blu, Radisson, Radisson RED, and
81,100+ ROOMS Park Inn by Radisson, across EMEA; along
I N O P E R A T I O N TEAM MEMBERS one of the largest hotel with the Radisson Rewards loyalty program
companies in Europe, the for frequent hotel guests. Since 2016,
149 NATIONALITIES Middle East & Africa. Rezidor also owns 49% of prizeotel.
1 0 3 H OT E L S
The Rezidor Hotel Group features a portfolio
23,600+ ROOMS TOTAL REVENUE of 472 hotels with more than 104,000

967.3
UNDER DEVELOPMENT rooms in operation or under development
in 78 countries across EMEA. The Rezidor
IN Hotel Group and its brands have 45,500
78 COUNTRIES team members across EMEA. Rezidor has
an industry-leading Responsible Business
AC ROSS EMEA MILLION EUROS Program and is named one the World’s Most
Ethical Companies by the US think-tank
Ethisphere since 2010.

Rezidor is headquartered in Brussels,

Belgium.

For more information, visit;

www.rezidor.com
www.radissonhotelgroup.com

REZIDOR CORPORATE PRESENTATION 2017 © 2018 The Rezidor Hotel Group. All rights reserved 1

OUR VISION IS TO BECOME ONE OF THE
TOP THREE
H OT E L C O M PA N I E S
IN THE WORLD
AND THE COMPANY OF CHOICE
FOR GUESTS, OWNERS & TALENT.
IF WE ARE SUCCESSFUL,
ONE DAY – WHENEVER A GUEST
P L A N S A T R I P, W H E N E V E R
AN INVESTOR OR OWNER THINKS
OF A PARTNER AND WHENEVER
A PERSON WANTS TO WORK IN
HOSPITALITY – THEY WILL THINK OF
RADISSON
HOTEL GROUP FIRST
2 REZIDOR CORPORATE PRESENTATION 2017
MESSAGE FROM THE PRESIDENT & CEO
2017 has been a strong year for international
travel, as well as for Rezidor. We delivered
several key milestones in 2017, including the
opening of 5,000 rooms with 7,500 more
in the pipeline, winning one of the “World’s
Most Ethical Company” distinction from
Ethisphere since 2010, and maintaining
Radisson Blu’s leading position as the
largest upscale brand in Europe (as per the
2018 MKG Hospitality ranking).
We reported solid business results, growing
like-for-like revenue with MEUR 38.3 (4.0%)
supported by a RevPAR growth of 4.8%.
During 2017, we made significant progress
developing our five-year operating plan, a
comprehensive strategy which is aligned
with our partner Radisson Hospitality, Inc.
(former Carlson Hotels). It has been an
intense transition year, where numerous
activities and significant efforts have been
made by both companies.
We are making good progress towards
our goals, renewing brands experience
implementation, repositioning our hotels,
and investing in revenue management and
in information systems.
One of the first and biggest achievements
of the five-year operating is the launch of
Radisson Hotel Group (replacing Carlson
Rezidor Hotel Group).
Radisson Hotel Group is our new go-to-
market corporate umbrella brand and
company name, created to capitalize on
a strong partnership between Radisson
Hospitality, Inc. and Rezidor Hotel Group AB.
The new identity aligns both organizations
into an even stronger partnership and
builds on the powerful international equity
of Radisson. Together with Radisson
Hospitality Inc. and Rezidor’s Board
of Directors, we have created a Global
Steering Committee that I am honored to
chair. The committee is made up of equal
representatiion from both companies.
Currently, the 11th largest hotel group in the
world, Radisson Hotel Group consists of
eight hotel brands with more than 1,400
hotels in operation and under development.
Our vision is to become one of the top
three hotel companies in the world, and the
company of choice for guests, owners &
talent. To achieve this vision, we will focus
on being a True Host and Best Partner, and
delivering our signature promise of Every
Moment Matters across all brands,
all markets and all areas of business.
With an ambitious vision and a solid plan,
we are ready to deliver on seven focus areas
that Rezidor’s Board of Directors and the
management team has committed to. These
are Brands & Products; Marketing, Sales and
Revenue Management; Portfolio Management;
Cost Advantage; Best Systems; Scale; and
Organization, Talent & Responsible Business.
We are focused on making Rezidor more
relevant and more profitable. This needs a
new value proposition, an improved guest
experience, finding the right way to sell and
communicate our brand promise, Every
Moment Matters, along with a portfolio
of quality hotels that meet consumer
expectations. We will succeed by building
trust with our guests, owners and team
members. We have a strong future ahead
of us with an exciting new global brand
architecture and strong plan to capture the
full potential of the portfolio across the world.
I would like to thank everyone, who has trusted
in the new Radisson Hotel Group, for their
enthusiasm and support. Together with our
owners, partners and team members, we are
going to achieve great things and deliver great
hospitality moments to our guests worldwide.
FEDERICO J. GONZÁLEZ
PRESIDENT & CEO,
THE REZIDOR HOTEL GROUP
CHAIRMAN OF THE GLOBAL STEERING COMMITTEE,
RADISSON HOTEL GROUP
3
 COMPANY HIGHLIGHTS

CONTENTS
FEDERICO J. GONZÁLEZ
REZIDOR
01 ABOUT THE REZIDOR HOTEL GROUP
APPOINTED
PRESIDENT & CEO
THE
ANNOUNCES A RADISSON
H O T E L G R O U P
02 MESSAGE FROM THE PRESIDENT & CEO OF REZIDOR
AND CHAIRMAN OF THE
F I V E -Y E A R L AU N C H E S AT 2 0 1 8
05 COMPANY HIGHLIGHTS GLOBAL STEERING COMMITTEE O P E R AT I N G P L A N AT IHIF & ITB IN BERLIN
06 FINANCIAL PERFORMANCE OF RADISSON HOTEL GROUP I N V E S TO R S DAY
09 INTRODUCING THE FIVE-YEAR OPERATING PLAN
10 OUR VISION
12 STRATEGIC DRIVERS & KEY FOCUS AREAS
14 OUR GLOBAL BRAND ARCHITECTURE
17 BRANDS & PRODUCTS
36 MARKETING, SALES & REVENUE MANAGEMENT
42 PORTFOLIO MANAGEMENT & COST ADVANTAGE RADISSON RED OPENS IN RADISSON BLU REMAINS RADISSON COLLECTION
45 BEST SYSTEMS
46 SCALE CAPE TOWN
LARGEST UPPER

HOTEL BRAND IN EUROPE

UPSCALE
LAUNCHES
52 ORGANIZATION, TALENT & RESPONSIBLE BUSINESS
64 OUR HERITAGE
66 AWARDS & ACHIEVEMENTS
68 CONTACTS

L A U N C H O F REZIDOR IS
RADISSON WORLD’S MOST ETHICAL
HOTEL COMPANY
5,000 ROOMS OPENED
7,500 ROOMS SIGNED
R E W A R D S SINCE 2010
4 REZIDOR CORPORATE PRESENTATION 2017 Park Inn by Radisson, Brussels Airport 5
 FINANCIAL PERFORMANCE
We report solid 2017 results.
Like-for-like revenue grew
with MEUR 38.3 (4.0%),
supported by a RevPAR
growth of 4.8%, driven by
the strong performance
in Eastern Europe and the
good development in Rest
of Western Europe and
the Nordics.
The EBITDA margin increased by 0.2
percentage point to 8.5%, despite a number
of one-off items linked to the five-year
operating plan and change of ownership.
Excluding one off items, the Adjusted
EBITDA increased by MEUR 10.6 (12.1%)
to MEUR 98.2.
During 2017, we have made significant
progress developing our five-year
operating plan, a comprehensive strategy
which is aligned with our partner Radisson
Hospitality, Inc. (former Carlson Hotels).
MEUR FY 2017
REVENUE 967.3
It has been an intense transition year
with numerous activities and significant
efforts being made to analyze our key WE REPORTED SOLID
2017 RESULTS
opportunities and build a solid plan. In
2018, we have started to implement the
plan and we are making progress towards
the goals set, investing in brands and AND HAVE SET THE STAGE FOR A
experience implementation, in repositioning
our hotels, in revenue management and in
information systems. The core components STRONG 2018
of the plan were shared at the Investors THAT WILL GENERATE VALUE
Day in January 2018.
FOR OUR SHAREHOLDERS,
HOTEL OWNERS & INVESTORS
FY 2016 CHANGE % KNUT KLEIVEN
DEPUTY PRESIDENT & CHIEF FINANCIAL OFFICER,
THE REZIDOR HOTEL GROUP
961.2 6.1 0.6%

EBITDA 82.1 79.3 2.8 3.5%

EBIT 14.7 3.0 11.7 390.0%

PROFIT/LOSS 4.4 26.4 -22.0 -83.3%

FOR THE PERIOD

EBITDA MARGIN 8.5% 8.3% 0.2 pp –

EBIT MARGIN 1.5% 0.3% 1.2 pp –

6 REZIDOR CORPORATE PRESENTATION 2017 Radisson Blu Hotel, Zurich Airport 7


FINANCIAL HIGHLIGHTS 2017
ON A LIKE-FOR-LIKE BASIS,
REVENUE INCREASED
INTRODUCING THE
FIVE-YEAR OPERATING PLAN
In 2017, a detailed diagnostic of the As we leverage the opportunities that we asset management strategy and culture that
EBITDA INCREASED BY EBIT INCREASED BY
7,476 (8,200) Rezidor’s key strategic areas was carried
out, with the objective of identifying
identified in the diagnostic of our business,
we have built a robust action plan to tackle
will help optimize our portfolio – from both a
customer service and financial performance
MEUR 2.8 MEUR 11.7 opportunities for improvement and growth. issues and take necessary actions for perspective.

BY 4.0%
R O O M S
The same diagnostic was carried out growth. Our first milestone is the creation

SUPPORTED BY LIKE-FOR-
LIKE REVPAR GROWTH
FOR LEASED AND
MANAGED HOTELS OF 4.8%
REVENUE INCREASED BY
MEUR 6.1 (0.6%)
to MEUR 967.3
PROFIT FOR THE PERIOD
D E C R E A S E D BY
(3.5%) TO
C O N T R A C T E D
(390.0%) TO simultaneously at Radisson Hospitality, Inc. of our new umbrella brand, Radisson Hotel We are strengthening the collaboration
5,039 (5,585) (formerly Carlson Hotels). Group, allowing us to leverage the global between our corporate and area support
MEUR 82.1 MEUR 14.7 ROOMS OPENED AND The diagnostic identified issues and
recognition and brand equity of Radisson,
drive awareness and increase efficiencies of
offices to identify further cost reductions in
our operations.
opportunities that highlighted the need our marketing spend. We are redefining our
AND THE EBITDA MARGIN
INCREASED BY 0.2 PP TO
AND THE EBIT MARGIN
INCREASED BY 1.2 PP TO
4,195 (1,655) for a step change in the company’s global brand architecture, brand awareness We are also further redefining our
performance. To address the issues, a five- strategy, and brand experience to drive procurement model through a concrete
ROOMS LEFT THE SYSTEM
8 . 5 % . ADJUSTED EBITDA 1 . 5 % . A DJ U S T E D E B I T year operating plan was developed and consistency through four essential pillars – sourcing value contribution implementation
I N C R E A S E D B Y I N C R E A S E D B Y approved by Rezidor’s Board of Directors Brilliant Basics, Memorable Moments, Local plan.
in October 2017. The plan was presented to Experiences and Feel at Ease.
MEUR 10.6 (12.1%) MEUR 10.2 (22.3%) the Investors community in January 2018. Also, under consideration is the new leasing
TO M E U R 9 8 . 2 TO M E U R 5 6 .0 We are implementing an integrated accounting standard – IFRS 16, effective
T H E B O A R D O F We have full support of our Board of Marketing, Sales and Revenue Management 1 January 2019, which will replace IAS 17
DIRECTORS PROPOSES Directors. The execution of the plan is in strategy by geography and brand. We will Leases. IFRS introduces a single lessee-lease
THAT NO DIVIDEND IS our hands with the funds and tools to strengthen our focus on top global feeder model, replacing the operating and finance
deliver it. markets, adjust our funding models across lease classification and eliminating off
TO B E PA I D F O R T H E
BASIC AND DILUTED CASH FLOW FROM different brands and theaters, and build an balance sheet accounting. The new standard
FINANCIAL YEAR 2017, Rezidor aims to deliver Revenue Growth efficient support structure. will have an impact on Rezidor’s financial
E A R N I N G S P E R OPERATING ACTIVITIES HOWEVER THE CURRENT
of 6-7% on an annual basis. The EBITDA statements and we are currently estimating
S H A R E W E R E A M O U N T E D T O DIVIDEND POLICY REMAINS Margin is expected to reach 13-15% by the We are soon launching a new multi- the impact based on 52 hotel lease contracts
EUR 0.03 (0.15) MEUR 72.4 (33.9)
end of 2022. brand digital platform that will enable with fixed rent, 16 office leases and a limited

MEUR 22.0 As part of the new global brand

us to increase direct online sales. We are
redefining the pricing strategy, transforming
number of other lease contracts. We will
make the transition to IFRS 16 by applying

(–83.3%) TO
architecture launch, Rezidor will reposition
30-35 of its hotels with a total Capex of
€140-150 million. The company will also
MEUR 4.4 invest €75-€80 million in fixtures, furniture,
equipment and key money in new hotels.
the revenue management organizations,
optimizing the portfolio and improving
revenue through asset refurbishments.
These initiatives will enable us to become
the modified retrospective application
and recognizing the cumulative effect as
an adjustment to the opening balance of
retained earnings.

The renewed expansion strategy will focus
on opening 13,000 new rooms and as part
of a renewed asset-right growth strategy,
Rezidor will also focus on entering new
lease agreements in mature markets.
more profitable and purposeful, and position
our business for the future.
We are moving forward with a new, truly
global hotel operational model and dynamic
Over the next few pages, you will read a
more detailed presentation of the strategic
drivers and seven focus areas of our five-year
operating plan.

8 REZIDOR CORPORATE PRESENTATION 2017 Radisson Blu Hotel, Dubai Media City 9
 OUR VISION
Our vision is to become
one of the top three hotel
companies in the world
and the company of choice
for guests, owners and
talent. We will know we are
successful when we are the
preferred choice whenever
a guest plans a trip, an
owner thinks about a
partner or investment, or
someone wants to work
in the hotel industry.
10 REZIDOR CORPORATE PRESENTATION 2017
Our global vision will be supported by two
strategic drivers:
Our vision is to maximize returns for
shareholders who place their trust in
OUR VISION IS
• We will deliver memorable experiences
that make us more meaningful than
Rezidor, with the following goals in mind:
TO BECOME
any other hotel company - every day,
ONE OF THE
TOP 3
everywhere, every time. We will make De live r Reve n u e G row t h
Every Moment Matter with flawless
service provided with passion offering
of 6–7% on an annual basis
guests memorable experiences and
making our guests feel special.
Rea c h E B I T DA M arg i n
• We will be a true host and best partner of 13–15% by end of 2022 H OT E L S C OMPA N IE S
by building on our value creation capabilities.
We will be the preferred choice for
investors who will be supported by a Add 1 3,0 0 0 m o re ro o m s
IN THE WORLD
motivated team who will help them with
efficient management tools and unique into operations across EMEA
solutions for a profitable growth.
Radisson Blu Hotel, Lyon 11
 Radisson Blu Hotel,
Dubai Waterfront

TWO STRATEGIC DRIVERS SEVEN KEY FOCUS AREAS 1.

BRANDS & PRODUCTS

Our new group-wide global corporate

identity, Radisson Hotel Group, leverages
the powerful, international brand equity
of the Radisson name to drive awareness
in the marketplace, increase marketing
efficiency across the global portfolio and
offer exceptional experiences to make
Every Moment Matter for guests, owners
1 and talent. Every Moment Matters will be
the new signature service philosophy of the
BRANDS &
company and all its hotel brands.
7 PRODUCTS 2
ORGANIZATION, MARKETING, The new go-to-market name, Radisson
TALENT, SALES, Hotel Group, capitalizes on a strong
MEMORABLE TRUE HOST RESPONSIBLE
BUSINESS
REVENUE
MANAGEMENT
partnership between Radisson Hospitality,

MOMENTS BEST PARTNER Inc. (formerly Carlson Hotels) and Rezidor

Hotel Group AB (publicly listed on Nasdaq
Stockholm, Sweden and headquartered
Delivering truly Being a true host and the MEMORABLE in Brussels, Belgium) who has master
memorable best partner by building MOMENTS franchise agreements to develop and
experiences that on our value creation TRUE HOST 3 operate several brands across Europe, the
6
make us more capabilities so guests, BEST PARTNER PORTFOLIO Middle East and Africa.
SCALE MANAGEMENT
meaningful than any owners and talent see us
other hotel company, as their preferred hotel Currently, the 11th largest hotel group in
the world, Radisson Hotel Group is made
every day, everywhere company.
up of eight hotel brands with more than
and every time. 1,400 hotels in operation and under
5 4 development. The launch of the group’s
BEST COST new identity is a significant milestone in a
SYSTEMS ADVANTAGE five-year operating plan that will transform
the business and position it to become
the preferred choice for guests, owners,
investors and talent.

12 Park Inn by Radisson Manchester City Centre 13


2.
MARKETING, SALES &
OUR GLOBAL BRAND PORTFOLIO NEW BRAND ARCHITECTURE REVENUE MANAGEMENT
LUXURY The new value proposition will raise on a
WELCOME TO THE EXCEPTIONAL yearly basis, revenue above inflation, with
a significant positive impact on EBITDA.
UPPER UPSCALE
FEEL THE DIFFERENCE
The launch of the new global brand,
UPSCALE Radisson Hotel Group, and the definition of
the new brand architecture, positioning and
refreshed products will deliver a differential
UPPER MIDSCALE
guest experience for each brand.
SIMPLY DELIGHTFUL
MIDSCALE The awareness and brand image will be
improved through increased investment in
customer-facing activities. In addition, a
ENJOY IT!
ECONOMY
loyalty program linked to the new company
name and experience, Radisson Rewards,
SELECT SERVICE FULL SERVICE has been launched in March 2018. This is
topped with a new digital strategy and
SMART, ENGAGING SERVICE enhanced web and mobile capabilities.
The sales, pricing and revenue management
strategies will be redefined and optimized,
FEEL GOOD focusing on increasing top line.
I LOVE THIS COUNTRY
3.
PORTFOLIO
AFFORDABLE HIGH DESIGN
MANAGEMENT
The current portfolio will be optimized
through a repositioning and rebranding
plan aimed at increasing guest experience,
revenue and profitability.
We have identified 500 hotels globally
(100 across EMEA) that will be rebranded
14 REZIDOR CORPORATE PRESENTATION 2017
leveraging the richer architecture in order
to maximize ADR potential.
The optimization of the portfolio will
include the termination of unprofitable
and non-strategic hotels with low
performance or misalignment with the
company’s standards.
4.
COST ADVANTAGE
A new and optimized operational model
at both corporate and hotel level is already
bringing cost advantages, thus enabling
competitiveness. The transformation of the
procurement model will drive additional
savings for the company and for the hotels.
5.
BEST SYSTEMS
The implementation of all initiatives will
be supported with the construction of a
scalable first-class IT platform and tools to
deliver the vision of the group. Moreover, it
will aim to bring a significant competitive
advantage in the hotel industry.
6.
SCALE
Our approach will be focused only on
organic growth and in achieving a higher
quality portfolio. We have a plan with an
investment of over €200m in development
in both theaters and a significant amount of
funds for leases in Rezidor.
We will grow our portfolio by:
• 13,000 rooms across EMEA by 2022
• 54,000 rooms across the Americas and
Asia Pacific by 2022
We have developed a bespoke Owners
Value Proposition, and expansion plan –
by brand and market. We have defined
the appropriate products, business
model, investment strategy and resources
considering costs and return.
7.
ORGANIZATION,
TALENT & RESPONSIBLE
BUSINESS
With the purpose of empowering the vision
of the group, a strong Human Resources
strategy, will be deployed, with Talent,
Culture and Responsible Business as three
key pillars. We will ensure that all initiatives
are in compliance with our industry-
leading Responsible Business and Safety &
Security standards. The group will continue
to invest in its reputation management
strategy through effective media and crisis
management trainings of all corporate
leaders and general managers, and drive
employee engagement through powerful
and modern communication tools.
15
 LOC
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EXPERIENCE
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1. BRANDS & PRODUCTS
ENJO

Bringing
consistency across
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markets

S
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BA
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A Hormuz Grand, Muscat A Radisson Collection Hotel Park Inn by Radisson Riga Valdemara
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16 REZIDOR CORPORATE PRESENTATION 2017 prizeotel Hanover-City Radisson RED Hotel, V&A Waterfront Cape Town 17
 WELCOME TO THE EXCEPTIONAL

Radisson Collection™ is a unique assortment of

iconic properties. While the character of each
hotel feels authentic to its locality, all offer the
ultimate template for contemporary living; united
by bespoke design and a collection of exceptional
experiences across dining, fitness, wellness and
sustainability.

OWNER VALUE PROPOSITION

Allows individual identity, limited
conversion costs, flexible contracts Hormuz Grand Muscat, Oman, A Radisson Collection Hotel Radisson Collection Royal Mile Edinburgh
NUMBER OF KEYS
100 - 400
POSITIONING
Premium Lifestyle / Affordable Luxury
LOCATIONS
High profile locations in major, capital
cities and exclusive leisure destinations
PRODUCT
Urban / Resorts
DESIGN STYLE
Authentic Local Influence / Living
Design / Vibrant Social Scene

www.radissoncollection.com

14
18
HOTELS AT LAUNCH Symphony Style Kuwait, A Radisson Collection Hotel Radisson Collection Royal Copenhagen Radisson Collection Strand Stockholm 19
 FEEL THE DIFFERENCE

Radisson Blu® creates memorable experiences in

stylish spaces. By paying close attention to the
small details that make a big difference, we inspire
unforgettable experiences with every stay.

OWNER VALUE PROPOSITION

Largest upper upscale brand in Europe,
lower cost of development than competition
NUMBER OF KEYS
150+
Radisson Blu Resort & Spa, Gran Canaria Mogan Radisson Blu Hotel, East Midlands Airport POSITIONING
Upper Upscale
LOCATIONS
Key locations in capital cities, airport
gateways and major leisure destinations
PRODUCT
Urban / Airport / Resorts / Serviced Apartments
DESIGN STYLE
Memorable / Stylish / Purposeful

www.radissonblu.com

400 90,452
HOTELS ROOMS

20 Radisson Blu 1835 Hotel & Thalasso Cannes Radisson Blu Hotel, Frankfurt Radisson Blu Hotel, Kayseri 21
 SIMPLY DELIGHTFUL

Radisson® enables guests to find balance in

their hotel experience – with relaxing spaces,
thoughtfully considered details
and unexpected delights.

OWNER VALUE PROPOSITION

An efficient business model, simple
to build and conversion friendly
NUMBER OF KEYS
150 - 200
POSITIONING Radisson Hotel Dakar Diamniadio Radisson Hotel Dallas North-Addison
Upscale
LOCATIONS
Locations in capital and secondary cities,
with a mix of airport, urban, suburban
and convention locations
PRODUCT
Urban / Suburban / Airports
DESIGN STYLE
Modern and timeless design with
a Scandinavian influence

www.radisson.com

217 39,658
HOTELS ROOMS

22 Radisson Exhibition Center Shangai Radisson Admiral Hotel Toronto-Harbourfront Radisson Hotel Dakar Diamniadio 23
 ENJOY IT!

Radisson RED® presents a playful twist on

conventional hotel stays, offering hangouts
with a casual feel, buzzing social scenes and
bold design personality.

OWNER VALUE PROPOSITION

Stands out of the crowd, efficient operating
model and simple design turnaround
NUMBER OF KEYS
100 - 250
Radisson RED Hotel, V&A Waterfront Cape Town Radisson RED Brussels POSITIONING
Upscale select service
LOCATIONS
Central and gentrified new locations
in vibrant, urban destinations
PRODUCT
Urban (select service)
DESIGN STYLE
Boldly Playful / Confidently Simple
/ Naturally Casual

www.radissonred.com

19 3,539
HOTELS ROOMS

24 Radisson RED Concept Radisson RED Hotel, V&A Waterfront Cape Town Radisson RED Brussels 25
 SMART, ENGAGING SERVICE

Park Plaza® hotels’ trend-setting designs capture

the energy and style of each individual location.
An upscale hotel brand for business and leisure
travelers, offering stylish guest rooms, outstanding
meeting spaces and dedicated staff who offer
reliable service that is flawlessly delivered.

OWNER VALUE PROPOSITION

Recognized as the third largest international upscale/
upper upscale brand in London
NUMBER OF KEYS Park Plaza London Waterloo Park Plaza Cardiff
200+
POSITIONING
Upscale / Upper Upscale
LOCATIONS
Capital cities and key business
and leisure destinations
PRODUCT
Urban / Resorts / Airport
DESIGN STYLE
Unique / Cosmopolitan

www.parkplaza.com

41 8,578
HOTELS ROOMS

26 Park Plaza Nuremberg Park Plaza Berlin Kudamm Park Plaza Westminster Bridge London 27
 FEEL GOOD

Park Inn® by Radisson delivers stress-free

experiences, good food and upbeat environments.
We positively lift our guests’ moods for a
happy stay – with clever use of color, inspired,
contemporary design, and friendly, personalized
service with surprising, feel-good extras.

OWNER VALUE PROPOSITION

A cost-effective brand with lower capital
investment translating higher returns
Park Inn by Radisson Riga Valdemara NUMBER OF KEYS
150 - 350
POSITIONING
Upper Midscale
LOCATIONS
Conveniently located in capital and secondary
cities, near airports and railway stations
PRODUCT
Urban / Airport / Suburban / Serviced Apartments
DESIGN STYLE
Positive / Inviting / Connected

www.parkinn.com

203 35,847
HOTELS ROOMS

28 Park Inn by Radisson Dammam Park Inn by Radisson Brussels Airport Park Inn by Radisson Frankfurt Airport 29
 I LOVE THIS COUNTRY

Inspired by a sense of belonging, community

and shared experiences, Country Inn & Suites®
by Radisson delivers a heartfelt experience
through inviting design, products and services
so that all guests feel like they are welcome
and that they matter.

OWNER VALUE PROPOSITION

A modern and adaptable prototype
with broad consumer appeal
NUMBER OF KEYS Country Inn & Suites by Radisson, Asheville Westgate, NC Country Inn & Suites by Radisson, Bloomington at Mall of America, MN
80 - 120
POSITIONING
Upper Midscale / Limited Service
LOCATIONS
Primarly suburban, rural markets with
limited urban and airport locations
PRODUCT
Suburban
DESIGN STYLE
Contemporary Architecture /
Warm / Approachable

www.countryinns.com

538 43,260
HOTELS ROOMS

30 Country Inn & Suites by Radisson, Springfield, IL Country Inn & Suites by Radisson, Bloomington at Mall of America, MN Country Inn & Suites by Radisson, Goa Candolim 31
 AFFORDABLE HIGH DESIGN

prizeotel is a cool, high design hotel concept

affordable to all. Every bold and distinctive detail is
designed by top New York designer Karim Rashid,
ensuring every prizeotel is a signature brand hotel.

OWNER VALUE PROPOSITION

Lease driven brand with limited investment
and unique, awarded design
NUMBER OF KEYS
125 - 400
prizeotel Hanover-City prizeotel Hamburg-City POSITIONING
Modern Economy
LOCATIONS
What started in the German port city of Bremen has
continued in Hamburg and Hannover, with plans for
other cities in Germany, Austria, Switzerland and beyond
PRODUCT
Urban / Airport / Suburban
DESIGN STYLE
Urban Flair / Distinctive

www.prizeotel.com

10 2,285
HOTELS ROOMS

32 prizeotel Hamburg-City prizeotel Hanover-City prizeotel Hanover-City 33

 OUR FOOD &
DRINKS BRANDS
Our Food & Drink concepts
consider the brand and
property in which they are
located and bring bespoke
experiences across our
portfolio.
Radisson Hotel Group brings a bespoke
portfolio of established partners, a flexible
approach of working with specialists and
well-thought-out criteria for selecting the
right food and drink partners and concepts.
Our Responsible Business heritage is as
important in food and drink service as it
is elsewhere in the business. We strive
to buy locally and in-season to reduce
our carbon footprint, and we aim to
reduce food waste and keep packaging
to a minimum. Additionally, we source
sustainable food and drinks and buy
responsibly-produced product wherever
we can.
34 REZIDOR CORPORATE PRESENTATION 2017
26 North Restaurant & Social Club,
inspired by the food from the
farms, fjords and forests of Norway.
Unashamedly local, born in Norway’s
food capital of Stavanger and
rolling south. Boards and plates for
sharing, we take this social thing
seriously – great food in a very casual
setting, in a very Viking way.
Bocca Buona is unashamedly Italian
and simplistic in approach. It celebrates
the Italian way of living and brings a
warm, crowdy and noisy ambience of
the Italian street and a lively bustle into
the restaurant. Bocca Buona style is
relaxed and informal in a casual, fun,
unexpected, humorous and stylish way.
Inspired by Peter Blake’s ‘about collage’
exhibition presenting journeys, both
real and imagined, which reveal
his fascination with the surreal and
comedic opportunities presented
by the use of collage. Collage, the
brasserie, is synonymous with Blake’s
works: quintessentially British,
iconoclastic and full of humor.
Friendly, informal and unpretentiously
Italian. The atmosphere of Filini
is a noisy buzz with memorable
Mediterranean overtones. Pizza
oven, deli stage, communal table,
booth seating and organic materials.
Simply cooked Italian food, based
on carefully chosen ingredients.
Born in the heart of Minnesota, our
modern, yet classic, FireLake Grill
House and Cocktail Bar offers the
best of the Midwest’s great food and
drink heritage: open-flame cooking
and deliciously creative mixology.
The décor features rough weathered
timber, white tile and copper combined
with herringbone and mosaic tile,
classic leather upholstery and
chain-linked drapery. Flame-kissed,
carefully selected local and artisan
produce give indigenous flavors
with a simplicity of preparation.
Our Larder & Lounge offer a consistent
selection of great quality food, drink,
design and service – with a large
degree of flexibility. So both reflect a
highly individual sense of place, while
delighting with Radisson Blu’s renowned
and stylish sophistication - plus our
unique Yes I Can! service ethic.
Ochaya Asian Grill developed by Michelin-
star chef Yves Mattagne, a contemporary
and refined take on traditional cuisine
from Japan, China, Vietnam, Korea
and Thailand combined in the theater
of sharing ‘tapas’, the robatagrill and
steam jets. The Asian interior and design
features are based on intimate seating,
show cooking, the tea library, calligraphy,
symbolism and ‘tattoo’ imprints.
The OUIBar+ KTCHN is the food, drink
and social hub. The menus are created
from local, seasonal products so guests
can experience the taste of the city.
Bavarian heritage, authentic Munich
design with layers of the now present
an instantly recognizable bräuhaus with
copper brewing decoration, variable
spaces and an emphasis on beer, big food,
music, dance and fun in true Bavarian
style. Paulaner comes as a Bräuhaus or a
Wirtshaus without on-site micro-brewery
serving beer imported from Paulaner
or brewed at a nearby Bräuhaus.
Perfectly simple. Simply perfect. The
buzzwords of a fresh and vibrant grill and
bar with no pretensions. A menu that’s
instantly recognizable with a design
moving in the same direction – bar and grill
counter, concrete flooring and exposed
brick, chalkboards as part of artwork,
variable seating, booths, banquettes
and club tables and splashes of color.
A contemporary local bar – born in the fair
city of Dublin – with all the warmth and
friendliness of traditional Irish hospitality in
a stylish setting with dark timber, deep red
and brown leather banquettes and booths,
communal tables and a natural-stone open
fire. There’s an understanding of service, of
the importance produce… an understanding
of food, design, music, art, literature,
conversation, history and heritage.
Verres en Vers is our respectful, thoughtful,
exciting and modern interpretation of a
traditional French brasserie, complete
with dark timber, floral wall coverings,
mosaic floor tiles, leather-clad booths
and banquettes, directional lighting, wine
cabinet and chunky candles for light effects
and aroma. Enjoy wine, often in magnum
and beer at its roots. Seasonal, ‘just-in’ plats
du jour, Sunday brunch and fruits de mer
on show along with oils, breads and cheese.
35
 INDIA

OUR TOP FIVE

FEEDER MARKETS

MARKETING, SALES
1
7 2

& REVENUE MANAGEMENT

6 3

5 4

According to the latest
UNWTO World Tourism
Barometer, destinations
worldwide received 1.1 billion
international tourists in the
first ten months of 2017.
This strong momentum is
expected to continue in
2018 at a rate of 4%-5%.
Research proves that in today’s world of
relevance and purpose, brands are more
important than a business plan. A brand is
how customers perceive a company and is
the blueprint of a business and its leaders.
Our industry (travel, tourism and
hospitality) is crowded. Everyone is
fighting for the same space of recognition
but aiming for ultimate differentiation.
New disruptors like Airbnb and Luxury
Retreats are changing the way people
think about travel and hospitality. Speed
and consolidation are confusing the
marketplace and having a strong brand is
more important than ever. In today’s highly
mobile world, customers want to connect
with a brand on different level than they
have before, and brands have new ways
to do so. Building awareness and loyalty
means creating brands that are relevant
and engage customers where they are.
As an important step in furthering our
commitment and building our brand in
the hearts and minds of people, we have
invested in rebranding to Radisson Hotel
Group, a major milestone in our five-year
operating plan to become a top three hotel
company and the preferred choice for
guests, owners, investors and talent.
As part of our new alignment, Radisson
Hotel Group is built on the equity and
global awareness of our leading brand,
Radisson, to create more awareness and
marketing efficiencies that ensure the
highest standards of customer service.
We have also launched a newly refreshed
loyalty program, Radisson Rewards
(formerly Club Carlson), and our newly
named meetings & events offering,
Radisson Meetings, both of which will
instantly elevate awareness and alignment
to our portfolio.
We have introduced new guest experience
pillars that span across our eight
international hotel brands including:
Brilliant Basics, Local Experiences, OU R N E W U M B RE LLA UNITED KINGDOM
Memorable Moments and Feel at Ease - GERMANY
all empowered by our Yes I Can! service GLOBAL CORPORATE BRAND,
philosophy and a consistent delivery of
experiences.
R A D I S S O N H O T E L G R O U P,
To bring our vision to life, we have
AND A POWERFUL
realigned our powerful Commercial Wheel BRAND ARCHITECTURE
based on business intelligence to help drive
personalization and profitability.
WILL
HELP US BOOST OUR
We are creating a unified, global multi- B R A N D AWA R E N E S S
brand platform, Radissonhotels.com
to bring together all our brands and
AND DELIVER MORE
commercial websites into one global hub.
Additionally, our newly created global sales MEANINGFUL
CHOICES
teams will now serve all customers with a
truly holistic approach, cross promoting
hotel brands, properties, and products
across the network. RUSSIA
FOR OUR GUESTS U.S.A.
With this powerful combination of people
and technology, we are embracing the
changes in the marketplace and aim to ERIC DE NEEF
deliver a system contribution of 70% EXECUTIVE VICE PRESIDENT &
GLOBAL CHIEF COMMERCIAL OFFICER
by 2020. RADISSON HOTEL GROUP

36 REZIDOR CORPORATE PRESENTATION 2017 37

 Our Commercial wheel is designed to:

CREATE DEMAND OPTIMIZE RATE Our Commercial Strategy is I N T E

We help to increase our reach and profitable revenue by
partnering with online travel agencies and other third
parties. With a robust and successful rewards program,
meetings offerings, recognizable brands and an expert
panel of advisors, the possibilities for growth are endless.
As the world of data analytics evolves, we are continuing
powered by a dedicated team S L
to migrate to a business intelligence model to better S L
analyze performance, identify potential opportunities of experts including Brands, E I
and/or challenges and evaluate associated activities and Sales, Revenue Optimization & G
solutions to ensure a decision is made that will drive total

N
We’re here to help create engaging conversations that profitable revenue. Distribution, Marketing, Loyalty,

E
Digital, Social Media, Loyalty and

I
drive loyalty and passion for our unique offerings.

N
Communications & PR, to bring

S
innovative and integrated ideas

B U

C E
to drive higher levels of customer CON T R I BU
EM
LEVERAGE GUEST EXPERIENCE engagement, loyalty, growth and

TI
T
SYS

DRIVE MEETINGS & EVENTS
We’ve realigned our Sales and Distribution resources
globally to deliver a clear strategy across our brands
ON
To ensure the optimum guest experience, we consistently ultimately profitability – for our
deliver our brand promise every day and leverage our
customer experience management initiative to form
owners and investors.

SYS
ON
to drive profitable revenue and put our customers center stronger relationships with our customers. We provide
We are committed to the digital movement

TI
stage. Our team includes 160 sales employees across an integrated communications and PR strategy, including

T
EM

12 sales offices throughout the world focusing on Business
Travel, Meetings & Events and Leisure segments. This team
focuses on putting meetings and events at the center of
what we do, and will ensure steady revenue growth from
B U
C E
in travel services because we believe that CON T R I BU
unique content across all media and social channels that
personalization is the biggest differentiator in
shares a consistent brand message and corporate purpose.
a crowded marketplace. Whether our guests
Our multi-platform campaigns will drive stakeholder
are booking an important meeting, relaxing
engagement and position us as an industry leader.

S
at one of our restaurants or just looking for a
this sector. Radisson Meetings will offer a robust program
comfortable night of sleep, we are committed
for meetings and events designed to make every event

I
E
to delivering the highest level of personalized
unique for our clients. We also deliver world-class sales

N
service and memorable moments across G
training and development for your employees to E
every touchpoint. I
encourage personal growth, manage performance S
and retain team members. L
CAPTURE ONLINE BUSINESS L S
Our team of digital experts will help create innovative I N T E
multi-channel campaigns that will share relevant news and
content to drive customer engagement across all channels.
We will help choose the best web-based platforms, mobile
sites and applications to drive direct online business and
optimize online revenue by increasing traffic on our brand.
com websites.

38 REZIDOR CORPORATE PRESENTATION 2017 39

 We’re excited to introduce
Radisson Rewards, replacing
Club Carlson.
Radisson Rewards provides members
with an enhanced experience from time of
booking to check-out and every moment
in-between. Members enjoy Member
Only Rates, have access to exclusive
benefits, and earn towards free nights
across the Radisson Hotel Group
portfolio of hotels globally.
We are also excited to introduce a new
name in rewards for our professional
partners, Radisson Rewards for Business.
As a Travel Agent, Meeting and Event
Planner, or Executive Assistant, members
will earn valuable points toward rewards
for bookings at all our Radisson Hotel
Group brands.
40
At Radisson Hotel Group,
we know that whatever
the occasion, the stakes
are high, so we are as
committed as you are to
make your event one to
remember.
Putting people at the heart of the process,
and driven by our signature promise to
make Every Moment Matter, we treat
every meeting as more than just a date
in the calendar. Whatever the objective,
guests can trust Radisson Hotel Group’s
passionate team members to be there
every step of the way. Listening to their
needs. Sharing their concerns.
Celebrating their successes.
With Radisson Meetings, we have thought
about all the details that truly make a
difference, so guests can expect more.
By the end of 2018, we
will be launching a unified,
global multi-brand platform,
Radissonhotels.com, to bring
together all our brands and
commercial websites into
one global hub.
This includes a global, multi-brand
booking site for customers, and a global
reservations and property management
system to enhance our capabilities around
data, pricing and loyalty, and offer an
industry-leading booking experience
to our guests.
41

1
7 2
6 3
5 4
PORTFOLIO MANAGEMENT
& COST ADVANTAGE
OPERATIONAL EXCELLENCE
This past year has been
transformational, as we put
forth an extraordinary effort
in generating value for
our clients, shareholders,
hotel owners and other
stakeholders (internal and
external). We have a solid
five-year operating plan that
will position us for the future
and make us the preferred
choice for guests, owners,
investors and talent.
42 REZIDOR CORPORATE PRESENTATION 2017
Looking ahead, we are moving forward
with a new, truly global hotel operational
model, a dynamic asset management
strategy supported by a Yes I Can! culture
that will help optimize our portfolio – from
both a customer service and financial
performance perspective.
Rezidor will continue to invest in its leased
hotels. We plan to invest between
€140-€150 on following initiatives that will
boost revenues and bring cost-effciencies
across the entire group:
• Implement a repositioning plan for
selected leases
• Renegotiate, exit and extend lease
contracts, as appropriate
• Improve GOP performance in leased,
managed and franchised hotels
We are confident that this strategy will
significantly improve our financial
performance. We expect it will lead to a
total EBITDA impact of €48-€52 million.
Our operating plan capitalizes on Rezidor’s
international experience of its leadership
Radisson Collection Royal Copenhagen
WE ARE MOVING FORWARD WITH A
and operations teams and its commitment TRULY GLOBAL
to flexible hospitality solutions for our
HOTEL OPERATIONAL MODEL AND
owners and investors. Leveraging these
strengths in successfully executing the
five-year operating plan, will allow us to
DYNAMIC ASSET
grow beyond mere cost-efficiencies and MANAGEMENT STRATEGY
OPTIMIZE
truly deliver operational excellence.
THAT
We are focused on optimizing space and WILL
material planning and design, so that every
inch of our properties is profitable. We will OUR PORTFOLIO AND
grow our revenues in room, Food & Drink,
Meetings & Events, and other areas, that HELP DELIVER
can elevate guest experience. A better
alignment across corporate and area PROFITABLE GROWTH
offices and grass-root operations, will
allow us to share best practices – effectively
and efficiently – across all our properties, CHEMA BASTERRECHEA
EXECUTIVE VICE PRESIDENT
irrespective of the contract type.
& CHIEF OPERATING OFFICER
THE REZIDOR HOTEL GROUP
We are reshaping our company,
repositioning our portfolio and
introducing a performance driven culture
to successfully shift to a renewed operating
model. I am confident that our new vision and
strategy will help our teams in making Rezidor
even more competitive and profitable.
43
 1
7 2

6 3 1
7 2
5 4
6 3

PORTFOLIO
5 4

MANAGEMENT BEST SYSTEMS

We have developed a comprehensive and step change IT program,
which allows integration between platforms, flexibility and scalability.

We have an approved plan to invest significant Capex and Opex in

new Property Management and Distribution Systems, CRM and Loyalty
platforms, campaign management, and overall IT platforms to ensure
MORE THAN we are ahead of the curve and provide an advantage when it comes to

100
marketing, sales, operations and development.

HOTELS
OUR CURRENT STATUS OUR PLAN

ACROSS EMEA Time to launch 10-14

6 – 8 Months
ARE GOING TO BE major capabilities Months

REBRANDED
OR REPOSITIONED
Cost for new
capabilities

Sell products/services
beyond the room
5-10x
Ind. Avg.

+
At Market

+++

Support local languages

+ +++
for global scale

Owner’s competitive
+ +++
advantage

Opex efficiencies + +++

44 REZIDOR CORPORATE PRESENTATION 2017 45

 1
7 2

6 3

5 4

SCALE
PORTFOLIO EXPANSION STRATEGY
O U R A S S E T- R I G H T S T R AT E G Y
MEANS THE RIGHT
TRANSACTION Rezidor enjoyed strong
FOR THE RIGHT PARTNER growth in 2017 signing circa
7,500 rooms and opening
AND RIGHT LOCATION.
another 5,000. Since 2012,
IT SIGNALS OUR the company has opened
As announced at the Investors Day in
January 2018, Rezidor is embarking on a
renewed Asset-Right growth strategy. Our
focus is to rejuvenate mature markets while
continuing to accelerate in emerging ones.
Rezidor is returning to signing more
agreements in strategic European
In addition to the shifts in the business
model and market focus, Radisson Hotel
Group launched a new brand architecture
that includes extended stay solutions
for core brands. Service apartments of
Radisson Blu and Park Inn by Radisson
along with renewed proposition for
Radisson RED, will be launching in 2018.

COMMITMENT over 123 hotels and currently

has a pipeline of over 100
markets. The leases and contracts with
commitments will strengthen the group’s
current business model to stimulate its
TO CONTINUOUS INVESTMENT hotels with 23,000+ rooms. growth in the markets where economy is
IN KEY booming and institutional investors are
becoming increasingly prominent.
MATURE MARKETS To accelerate growth and create scale,
Overall, Rezidor will reposition 30-35
of its hotels with a total Capex of
€140-€150 million. The company will
also invest €75-€80 million in fixtures,
furniture and equipment (FF&E) and
key money in new hotels.

FLAGSHIP HOTELS Rezidor will focus on both existing and new As part of our expansion strategy, we
AND

partners in eight key target markets across
EMEA: four mature (UK, Germany, Poland
and Italy) and four emerging (Turkey,
ELLIE YOUNES Russia, South Africa and the United Arab
EXECUTIVE VICE PRESIDENT Emirates). We will aim to add 10–20 hotels
& CHIEF DEVELOPMENT OFFICER
THE REZIDOR HOTEL GROUP to each market over the next five years.
are making the company and brands
even more relevant to investors. We are
building an investor value proposition
that puts investment partners’ interests
at the heart of our expansion strategy. We
believe in long-term relationships based
on trust and accountability for mutually
beneficial outcomes.

46 REZIDOR CORPORATE PRESENTATION 2017 47

Radisson Red V&A Waterfront, Cape Town
 HOTELS & ROOMS PER COUNTRY
OPERATED & DEVELOPED BY THE REZIDOR HOTEL GROUP

Map Country Hotels Rooms Map Country Hotels Rooms Map Country Hotels Rooms
57
68
21
1 Algeria 2 306 28 Hungary 4 924 55 Qatar 1 583
51
29 2 Angola 5 654 29 Iceland 3 401 56 Romania 3 868
19

17 7
3 Armenia 1 142 30 Iraq 1 290 57 Russia 38 10,192
31 38
75
49 41 4 Austria 4 451 31 Ireland 10 1,559 58 Rwanda 2 453

8
25 53 5 Azerbaijan 1 248 32 Italy 4 628 59 Saudi Arabia 39 10,578

22
42 16 63
60
46
74
6 Bahrain 2 574 33 Ivory Coast 1 261 60 Senegal 2 393
4 56 34
69 28 64
61
7 Belarus 1 200 34 Kazakhstan 2 429 61 Serbia 1 236
14 76 37
24
32 8 Belgium 15 2,059 35 Kenya 3 534 62 Sierra Leone 1 162
54 71
67 5
27 3 9 Cameroon 1 150 36 Kuwait 3 428 63 Slovakia 2 409
70
44
15 10 Cape Verde 1 240 37 Kyrgyzstan 1 181 64 Slovenia 1 237
47 39
30
1 36 12 11 Chad 1 175 38 Latvia 8 1,791 65 South Africa 12 2,486
40 18

6
12 China 1 360 39 Lebanon 2 312 66 South Soudan 1 158
59 55 13 Congo 1 178 40 Libya 2 507 67 Spain 3 665
72
43
11
52 14 Croatia 1 183 41 Lithuania 6 978 68 Sweden 16 4,021
10
60
15 Cyprus 2 285 42 Luxembourg 1 99 69 Switzerland 8 1,567

62 66
20 16 Czech Republic 3 599 43 Mali 1 190 70 Tunisia 5 1,238
26
50
73
17 Denmark 7 1,766 44 Malta 2 581 71 Turkey 22 4,109
33
9
23
13
18 Egypt 4 1,246 45 Mauritius 3 382 72 UAE 20 5,199
58 35
19 Estonia 4 1,380 46 Moldova 1 143 73 Uganda 1 195
20 Ethiopia 4 689 47 Morocco 1 198 74 Ukraine 5 1,062
21 Finland 8 1,754 48 Mozambique 1 341 75 United Kingdom 36 7,375
22 France 16 2,833 49 Netherlands 5 1,281 76 Uzbekistan 1 111

2
48 23 Gabon 2 446 50 Nigeria 7 1,402 77 Zambia 1 142
77
45
24 Georgia 7 1,179 51 Norway 25 6,352 78 Zimbabwe 1 245
78
25 Germany 35 8,652 52 Oman 5 856
26 Ghana 1 207 53 Poland 15 3,370 Grand Total 472 104,750
65
27 Greece 2 471 54 Portugal 1 221

48 REZIDOR CORPORATE PRESENTATION 2017 49

prizeotel Hamburg-City

EUROPEAN HOTEL RANKING N O R D I C S

EUROPE'S 10 LARGEST UPSCALE BRANDS

RANK BRAND GROUP HOTELS ROOMS R E S T O F

W E S T E R N
E U R O P E
1 Radisson Blu Radisson Hotel Group 186 44,452 E A S T E R N
E U R O P E
2 Hilton Hilton Worldwide 124 34,841

3 Marriott Marriott International 92 22,941

N O R D I C S E A S T E R N E U R O P E
4 Crowne Plaza IHG 84 19,427

5 Melia Melia Hotels International 66 17,459 M I D D L E E A S T,

A F R I C A & 59 HOTELS 130 HOTELS
6 Clarion Choice 100 16,537 OT H E R S
14,294 ROOMS 29,256 ROOMS
7 Sheraton Marriott International 53 15,157
In the Nordics, we continue to be the largest We are by far the largest hotel company in
8 Thon Thon Hotels 78 11,267 international operator. Moving forward, we Eastern Europe. Poland continues to be a
will introduce Radisson RED® and luxury key focus country. Our growth plan for the
9 Maritim Maritim 36 10,189 brand, Radisson Collection, in capital cities. region is based on an asset-light model,
We adopt an asset-right model on this with selective commitments and a focus
10 Steigenberger Deutsche Hospitality 43 8,238 continent, including management contracts, on leveraging our new brand architecture
franchises, leases and industrial investments. across the region.

EUROPE'S 10 LARGEST MIDSCALE BRANDS

RANK BRAND GROUP HOTELS ROOMS R E S T O F W E S T E R N M I D D L E E A S T,

E U R O P E A F R I C A & OT H E R S
1 Best Western Best Western 1,150 82,074

2 Holiday Inn / Holiday Inn Express IHG 514 75,082 142 HOTELS 141 HOTEL S
3 Mercure Accor Hotels 560 64,281 28,442 ROOMS 32,758 ROOMS
4 Novotel / Suite Novotel Accor Hotels 284 47,626 2017
With a clear asset-right model, we have The Kingdom of Saudi Arabia and the

28 5,039
5 NH Hotels NH Hotel Group 308 45,936
OPENINGS
identified around 50 cities in Western Europe

HOTELS

ROOMS
United Arab Emirates remain key strategic
where we would commit. Our new focus destinations, and our focus is on the delivery
6 Scandic Scandic 217 41,247 countries are the UK, Germany and Italy – of our strong pipeline. Across Africa, we will
and our expansion is predominantly through

7,476
expand the network further to defend our
7 Park Inn by Radisson Radisson Hotel Group 91 18,465
SIGNINGS 24

HOTELS

ROOMS
organic growth. Our new brand architecture leading position.
offers various opportunities for investors –
8 Sol Melia Hotels International 48 17,672 notably the Radisson®, Radisson Collection
and Radisson RED.
9 Quality Inn / Quality Hotel Choice 120 16,974
ACROSS 78 COUNTRIES
10 Kyriad / Kyriad Prestige Jin Jiang / Louvre Hotels 251 15,561

SOURCE: Global Hotel Ranking by MKG Hospitality-ON dated January 2018.

50 REZIDOR CORPORATE PRESENTATION 2017 51

 1
7 2
6 3
5 4
ORGANIZATION, TALENT
& RESPONSIBLE BUSINESS
Radisson Hotel Group’s
culture has been its biggest
differentiator since it was
established. Since 1960, our
first and foremost focus is
on customer service and
bringing a Yes I Can! attitude
to everything we do.
With the five-year operating plan launch,
we are committed to evolving into a new
organizational culture to help deliver our
vision of becoming a company of choice for
talent. Building on a strong culture made
up of our unique workforce, we will strive
to ensure our guests are 100% satisfied
and so are our team members.
To understand where we are and how we
will transform for the future, we conducted
several workshops, more than 50 interviews,
1,300 surveys and several face-to-face
meetings with global leadership teams and
executives to gain essential insight and data
input from all our team members around
the world in all roles.
52 REZIDOR CORPORATE PRESENTATION 2017
This unified approach and a holistic,
integrated thinking helped us recognize
our common beliefs – seven powerful
statements to inspire and empower us to
deliver on our signature, Every Moment
Matters:
• We deliver memorable moments every
day, everywhere, every time
• We enjoy serving with our Yes I Can! spirit
• We grow talent, talent grows us
• We are many minds, with one mindset
• We value open and direct interactions
to build trust
• We believe anything is possible
• We have fun in all that we do
Our people and culture are at the core of
our success and future. Delivering the right
people, with the right skills, at the right
time is fundamental to an agile workforce
that can evolve and adapt to our ever-
changing needs.
Leveraging on our core People, Talent &
Culture strategy, we will act as the principal
agent for organizational and cultural
transformation.
OUR BELIEFS
We have developed initiatives and We deliver memorable
programs aimed at creating inspiring
leaders and exceptional professionals moments every day,
within our teams, while also attracting the everywhere, every time
top external talent to our organization.
• Competitive pay and benefits We enjoy serving with
• Learning and development opportunities our “Yes I Can!” spirit
• Allowing employees to do what they do
best every day
• Career and life fitting together We grow talent,
• Creating meaning and purpose in their
talent grows us
work
• Optimizing individual strengths
We are many minds,
As one of the world’s most ethical
companies, we will continue to act with one mindset
responsibly in all we do and provide
opportunities for our employees to give
back and bring passion to our Responsible
We value open and direct
Business actions – Think People, Think interactions to build trust
Community and Think Planet. We have
team participation from every hotel, every
brand and every country in our portfolio We believe anything
and are making a significant difference is possible
to the lives of our people, and the
communities in which we work and operate.
We have fun in
all that we do
53
 Radisson Blu Hotel, Berlin

DIVERSITY & INCLUSION

Balanced leadership Age pyramid Learning & Development Safety & Security
The Rezidor Hotel Group continuously By the end of 2017, more than 200 of our
WOMEN MEN 14% of the workforce is aged
develops employees at every level to hotels were certified by Safehotels Alliance
below 24 years old – a high
Total Total reach their full potential. The Mentor – AB, which certifies hotels against their
percentage compared to the
Employees1 Employees1
Mentee program is designed to identify own, independent ‘Global Hotel Security WE ARE BUILDING ON OUR STRENGTHS
20,039 25,504 previous year.
and develop high potential talent to Standard’ – giving guests, buyers, and W I T H G R E AT M O M E N T U M
44% 56% 26.6% of the employees are aged
between 25-30 years old.
become General Managers. travel managers reassurance that certified
hotels have been audited against an AND EXCITEMENT
Leadership Leadership As part of the key objective of reaching independent standard.
positions2
47
positions2
246
31.1% are aged between
31-40 years old, a very similar
balanced leadership, the program STEPS AS WE UNIFY OUR
has been launched. It is meant to develop Rezidor’s “Communicate, Collaborate,

16 % 84% percentage to last year (31.4%).
17% of the employees have ages
between 41-50.
44% of the total Rezidor Hotel Group workforce are
women, of which 16% hold senior leadership positions. 8.9% are aged between 51-60
2.2% are above 61, all similar
women who have potential to grow in our
organization. The aim of the program is
either expansion of responsibilities or role
promotion.
The Business School, our learning platform,
Contribute” security strategy has made us GLOBAL CULTURE
leaders within the hotel industry. In 2017, we
have held the Chairman’s post of the OSAC TO D E L I V E R O N O U R
Hotel Security Working Group; we have
contributed to workshops on soft target
SIGNATURE PROMISE,
protection by the Global Counter Terrorism EVERY MOMENT

MATTERS
numbers to 2016. is in line with the vision, brand values and Forum; and we have been on a panel at the
1
Full time equivalent. General Manager, District Director, Regional Director
2

and members of the Business Leadership Team. goals of the company. Courses offered launch of their best practices for public-
Nationalities are changed, updated, removed or private partnerships that was a side event
added based on business needs. It helps to the UN General Assembly.

AGE1 2017 (%) 2016 (%) The Rezidor Hotel Group counts
us to gather employees from across all
geographical areas and hotels, positively
AND REMAIN THE
Below 24 14 4.62
with employees from 149 different influence revenue, quality and value and E M P LOY E R O F C H O I C E
nationalities working for the offers a though-provoking, stimulating and
Between 25-30 26.6 373 company. enjoyable time for all who take part.
IN THE HOSPITALITY INDUSTRY
Between 31-40 31.1 31.4
Between 41-50 17 16.1 IÑIGO CAPELL
1
Data refers to full-time employees EXECUTIVE VICE PRESIDENT
Between 51-60 8.9 8.6 2
Please note that number for 2016 of & GLOBAL CHIEF RESOURCES OFFICER
4.6% is for the age category “below 20” RADISSON HOTEL GROUP
Between 61-65 1.8 1.7 3
Please note that the numbers for 2016
Above 65 0.6 0.5 of 37 is for the age category “between
21-30”

54 REZIDOR CORPORATE PRESENTATION 2017 55


OUR SUCCESS IS GROUNDED IN OUR
PURPOSE, VALUES
AND CONDUCT.
DEMONSTRATED EACH DAY THROUGH
OUR RESPONSIBLE
BUSINESS PRACTICES.
W E TA K E G R E AT P R I D E I N
BEING ONE OF THE
WORLD’S
MOST ETHICAL COMPANIES
SINCE 2010
INGE HUIJBRECHTS
GLOBAL VICE PRESIDENT,
RESPONSIBLE BUSINESS
RADISSON HOTEL GROUP
56 REZIDOR CORPORATE PRESENTATION 2017
RESPONSIBLE BUSINESS
At The Rezidor Hotel Group, we are committed
to caring for our people, our communities
and our planet. We believe this is essential
to running a thriving business and our
responsibility as global citizens.
As travel and tourism continue to become more accessible, serving
responsibly is more critical than ever.
2017 has been a successful year for our Responsible Business program,
with positive engagement from our 45,500 team members across
EMEA. We won three major awards and several recognitions for our
three focus areas; Think People, Think Community, Think Planet.
At the same time, we redefined our Responsible Business plan for the
next five years, as part of the company’s overall five-year operating plan
and launch of the Radisson Hotel Group.
57
 We believe in the potential of young people
and are focused on helping them improve
their employability skills. To do this, we
worked with the Youth Career Initiative, an
organization that partners with hotels to
build promising futures for young people.
We also continued our work with Park Inn
by Radisson hotels by creating several
murals together with world known artist
and educator Joel Bergner, which won us
the UNWTO award for innovation.
We have also won the World’s Most Ethical
Companies award by Ethisphere since 2010.
We continue our focus on fighting Modern
Day Slavery through an awareness toolkit
for hotels that includes guidance on
due diligence in the recruitment process
including code of conduct for recruitment
agencies. We work with HR teams to
perform a structured risk assessment
of our supply chain.
58 REZIDOR CORPORATE PRESENTATION 2017
Our globally recognized Safety and
Security program is based on decentralized
empowerment of the hotel teams,
supported by an online self-assessment
linked to our library of best practices.
Safehotels Alliance AB verifies the hotels’
Safety and Security performance annually
and has independently certified 209 of our
hotels at the end of 2017.
Over the next five years, we will continue
to put an emphasis on welcoming and
caring for our guests in a safe and secure
environment. We will make sure that all
our talent and partners respect and fully
comply with our principles of Business
Ethics in our hotels and across our entire
value chain. Safety and Security remains
a top priority in all of our hotels.
We are proud that we were able to make
a difference in more than 500 communities
across 80 countries in EMEA by donating
one million EUR in cash and in kind
and volunteering over 32,000 hours
of community work.
We continue to support SDG 6, 8, 10 by
helping to bring safe drinking water to
communities in need. Since we started
our cooperation with the international
water charity, Just A Drop, we helped
17,500 people with safe drinking water
in water-scarce countries. Our guests
helped us in doing so, by contributing
through towel reuse and/or choosing
to suspend housekeeping services.
We will continue to provide a work
environment where our team members
can grow, succeed and make positive
contributions to the communities
where they live and work. In over 1,000
destinations around the world, we will
partner with organizations that work in
our communities to provide basic human
needs such as food and shelter.
We remain committed to reduce our
carbon, energy and water footprints. Since
2015, we have reduced our energy footprint
by 8% and our most recent Think Planet
Efficiency award went to the Radisson Blu
Hotel, Marseille, for saving 31% on energy
use in the last five years. In addition to this,
100% of the energy used in 40 hotels in
France and the Nordics is renewable.
In 2017, we won the IMEX Sustainability
Award for water mindfulness. The carbon
footprint of all meetings and events at
Radisson Blu is now automatically offset
for all our clients and booking agents.
For the next five years, our aim is
to decrease our carbon, energy and
water footprint by another 10%, and
minimize waste.
We have committed to the International
Tourism Partnership 2030 hotel
industry goals. We will help to reduce
carbon footprints in line with the
COP21 requirements, to practice water
stewardship, foster human rights and
promote youth employment.
As we aim to become a top three hotel
company in the world and a preferred
choice for guests, owners, investors and
talent, we celebrate our industry-leading
commitment to Responsible Business.
The five-year Responsible Business
operating plan focuses on making even
more meaningful impact with our Think
People, Think Community, Think Planet
initiatives while contributing to the bottom
line and enhancing our ability to deliver
memorable moments to all our customers.
The five-year Responsible Business
operating plan focuses on making
meaningful impact with Think People, Think
Community and Think Planet initiatives.
Please refer to the full Responsible
Business Report 2017, for more details
59
 REPUTATION MANAGEMENT
& STAKEHOLDER ENGAGEMENT
Rezidor’s Corporate
Communications, PR &
Reputation Management
team is committed to
facilitating effective
communication and a
meaningful dialog – internally
and externally – around the
five-year operating plan.
This is achieved though initiatives that
strengthen the values and beliefs on
which the company culture is based while
protecting and enhancing the group’s
reputation internally and externally.
Effective and purposeful communication
is vital to achieving this goal. Our
communication leaders around the world
work to build the organization’s profile
as a leader; and, ultimately, support
business goals that contribute to our
enterprise value. The team works to build
and communicate credible and consistent
messages to key stakeholders – employees,
guests, owners, team members, media and
influencers – through a variety of internal
and external channels.
60 REZIDOR CORPORATE PRESENTATION 2017
Press & Media Relations
The Communications and PR team
supports building brand awareness and
reputation management through powerful
storytelling, around the business growth
and strategy, executive messages and
social media profiling, updates on ongoing
and new initiatives and campaigns,
employer brand, and much more to elevate
the company’s profile and ranking in the
hotel industry. The team reaches a global
audience through media and influencer
outreach, social media and traditional
media amplification across industry,
business and lifestyle outlets.
Corporate Communications
In 2017, Rezidor successfully interacted
with the investment community through
ongoing communications, quarterly
earnings and an Investors Day announcing
the five-year operating plan. The Financial
Communications team helped navigate
through moments of transition, delivering a
consistent and credible corporate narrative
to the market, engaging with financial
analysts and business media and cultivating
a growing shareholder base. The group
maintains an award-winning website and
channels all vital IR communication through
www.rezidor.com.
MOMENTUM – The Group Magazine
The company’s online communication portal serves as a streamlined
communication channel to reach all internal and external stakeholders.
MOMENTUM combines the strategy, purpose, content and appeal of
a corporate blog, group’s newsroom and houses the employee social
networking channel combined in one beautiful magazine. MOMENTUM
provides continued updates and changes about the transformation and
information sharing among all company participants. MOMENTUM is open
TRUST IS A PRECIOUS COMMODITY, for everyone on https://momentum.rezidor.com. Employees can access a
A N D A S C O M M U N I C AT I O N & more confidential level of information through a personal login.
REPUTATION ADVISOR
TO T H E L E A D E R S O F O U R
B U S I N E S S & I N D U S T R Y,
WE HELP BUILD A
POWERFUL
N E T WO R K
O F I N F L U E N C E R S A N D
Social Media A D V O C AT E S , I N T E R N A L LY A N D
E X T E R N A L LY, T O E N S U R E O U R
The social media strategy consists of a segmentation B R A N D S & L E A D E R S
between corporate and brand channels to target news
and stories to all types of audiences. The Radisson Hotel A R E A L W AY S C R E D I B L E ,
Group social channels announce corporate news such as T H O U G H T P R O V O K I N G,
business development, financial performance, strategic
RESPONSIBLE & AUTHENTIC
developments, leadership updates and recruitment, Renovating a masterpiece
IN THE H O S P I TA L I T Y INDUSTRY
awards and honors, brand and marketing campaigns, new The Radisson Collection Royal Hotel,
product launches, and other key milestones. For examples, Copenhagen renovation project.
the corporate Linkedin, Twitter and Instagram regularly
recognize the role of our Hotel General Managers and RENU HANEGREEFS-SNEHI
VICE PRESIDENT,
their teams, and the important work they do to deliver CORPORATE COMMUNICATIONS,
our promise Every Moment Matters to our guests. PR & REPUTATION MANAGEMENT
THE REZIDOR HOTEL GROUP
61
 Crisis Communications
& Issues Preparedness
To prepare the global network for any type
of crisis response, Rezidor’s Corporate
Communications, PR & Reputation
Management team developed a bespoke
guide that can be accessed securely by
any employee who needs help to handle a
significant issue. It provides step-by-step
guidance to make sure that our General
Managers handle incidents sensitively at a
local level and that our Business Leadership
Team and Executive Committee have
access to strategic resources when an
executive response is required. Additional
trainings, quarterly webinars, immersion
sessions, train the trainers and executive
committee/area leaders crisis simulations
are carried out regularly.
Internal Communications
To continue fostering the exchange of
ideas and information with employees, the
company promotes various communication
channels that push out information about
internal programs and initiatives including
LOOP and Social Moments Matter which
are, respectively, a bi-weekly and weekly
newsletter for employees.
LOOP is designed to be a call to action for
General Managers and includes relevant
information from the Corporate Support
Office. LOOP ensures that all corporate
messages are aligned, well-coordinated
and distributed timely so our General
Managers and the operational teams can
focus on the important tasks of serving our
guests. LOOP is the one and only email that
goes from the corporate office to General
Managers, so they know when and where
to access critical information for their
operations.
62
Radisson Talks Employee Awards Programs Radisson moments on
Radisson Talks are monthly open forums We hold annual awards to recognize the
Instagram – created by
at corporate offices, where a head of a commitment and success of our employees. team members
department or functional leader hosts We have distinct categories covering:
the team for an informal get-together, Employee of the year, General Manager of The corporate Instagram,
over breakfast or lunch, to present the the year, Diversity & Inclusion Award and @radissonmoments, specifically covers
key priorities, initiative updates, progress Young Leader of the year. Selection process employee stories with the purpose of
reports and other highlights with ample for each award varies between peer and giving a voice to our employees. Our
room for Q&A from the teams. Depending management nominations. corporate Instagram’s reason to be is for
on the subject and relevance, the Corporate employee advocacy and recognition. We
Communications team (may) also have recently started our “Star of the week”
broadcast the Radisson Talks through a initiative, meant to recognize on a weekly
webcast to other areas and countries. basis our most popular employee. His/
her story is amplified through corporate
LinkedIn and Twitter channels to drive
awareness on our employer brand.
We believe that positive internal
engagement is critical to generating
external brand awareness. Each week, our
Social Moments Matter newsletter covers
the best stories on our corporate and brand
social media channels with the purpose of
engaging and encouraging employees to
share their stories through their own social
media accounts. This also ensures that no
one misses out on what’s happening in our
social media eco-system.
In this transformation year, with the
launch of the five-year operating plan
and Radisson Hotel Group, internal
communications also provided company-
wide updates by the Chairman of the
Global Steering Committee to all global
theaters and all leadership functional areas
through videos, FAQs, message houses,
presentations, intranet, websites, and
leadership face-to-face meetings.
63
 • The Rezidor Hotel Group
completed initial public offering • H
 NA Tourism Group acquired
on Stockholm Stock Exchange Carlson Hotels, Inc.  • R
 adisson Hotel Group launched

OUR HERITAGE
(replacing Carlson Rezidor Hotel Group)
• SAS International Hotels • Carlson increased ownership in • T
 he Rezidor Hotel Group
at IHIF Berlin
signed agreement to manage The Rezidor Hotel Group to 35 entered the economy segment
Radisson hotels in EMEA percent with a 49% stake in prizeotel • A
 new global brand architecture
• Radisson SAS brand became launched
• C
 arlson increased ownership in

2006
Radisson Blu • R
 adisson Collection launched (replacing

1994 2016
The Rezidor Hotel Group to 51
• First Hotel Missoni opened in percent Quorvus Collection)
• SAS International Hotels
Edinburgh • Radisson brand launched in EMEA
became The Rezidor Hotel • C
 arlson and The Rezidor Hotel
Group Group go to market as Carlson • C
 ountry Inns & Suites by Carlson

2009
• The Rezidor Hotel Group Rezidor Hotel Group becomes Country Inn & Suites by
• Carlson
 and SAS International acquired franchise rights to • C
 arlson Rezidor is named Hotel Radisson
Hotels brought Radisson® Regent Hotel & Resorts, Park Group of the Year at Worldwide • R
 adisson Rewards launched (replacing
brand to Europe Inn and Country Inns & Suites Hospitality Awards Club Carlson loyalty program)

1986 2002 2012 2018

1960 1999 2007 2014

• The Royal Copenhagen, the
world’s first designer hotel
opened
• Carlson Hotels launched its
guest loyalty program
• Carlson increased ownership in The
Rezidor Hotel Group to 41.7 percent
• C
 arlson Rezidor announced
new luxury brand Quorvus
Collection 2017
1987 2005 2010
• Carlson bought 50 percent of • C
 arlson Rezidor announced
the Radisson Downtown Hotel, new upscale lifestyle select
Minneapolis brand Radisson RED • F
 ederico J. González became
Rezidor’s President & CEO and
Chairman of the Global Steering
Committee
• Carlson launched Country Inns • Carlson acquired 25 percent • R
 adisson Blu became Europe’s • H
 NA Tourism Group announced a
& Suites® By Carlson of The Rezidor Hotel Group largest upscale hotel brand mandatory public offer to acquire
all Rezidor shares
• P
 ark Inn became Park Inn by
Radisson
• R
 ezidor named one of the most
ethical companies in the world

64 REZIDOR CORPORATE PRESENTATION 2017 Radisson Collection Royal Copenhagen 65

 Symphony Style Kuwait, A Radisson Collection Hotel

AWARDS & ACHIEVEMENTS

Radisson Blu remains

EUROPE’S
Radisson Blu wins

IMEX-GMIC BEST
Michelin-star, Restaurant Alcron
at the Radisson Blu Alcron Hotel,
Radisson Royal Hotel, Moscow
& Flotilla Radisson won the annual 52
LARGEST PARTNERSHIP INTERNATIONAL HOTELS
Prague recognized as the

SUSTAINABILITY
MARKETING BEST
UPPER-UPSCALE AWARD
RESTAURANT BUSINESS WIN
HOTEL BRAND CAMPAIGN IN THE 2017 IN THE U.S. NEWS
TRAVEL AWARD
FIRST FEMALE 2016 TRIP ADVISOR
from Business Traveler Russia & CIS Awards & WORLD REPORT
IN THE HOTEL TRAVELERS’ BEST HOTELS
REZIDOR IS SAUDI GENERAL MARKETING CHOICE AWARDS RANKINGS
WORLD’S MANAGER
MARAM
AWARDS
Park Inn by Radisson’s “Trolls on the Loose”
AWARD
18 AWARDS
MOST ETHICAL KOKANDI WINS WORLD TRAVEL
AWARDS 2017
HOTEL Best Hotelier Award Radisson Blu wins Radisson Blu wins

THREE
CAPITAL
COMPANY
SINCE 2010
Grand Travel Awards 2017 Norway

BEST CONDÉ NAST

MAGAZINE’S
BEST BRAND UNWTO
INNOVATION
TOP 10
AIRPORT HOTELS
INTERNATIONAL READERS’ CHOICE LABEL
HOTEL CHAIN AWARDS AWARD
in France
AWARD
for Park Inn by Radisson
IN THE WORLD
BY THE INDEPENDENT
RADISSON BLU
LONDON STANSTED
Independent Online

66 REZIDOR CORPORATE PRESENTATION 2017 67

 SOCIAL MEDIA
CHANNELS CONTACTS
RENU HANEGREEFS-SNEHI
Vice President
Corporate Communications,
Group PR & Reputation Management
www.linkedin.com/company/radisson-hotel-group/ renu.snehi@radissonhotels.com

Employees LUCIE CARDONA

www.instagram.com/radissonmoments/
Guests and other External Stakeholders
www.instagram.com/radissonhotels/
Director
Corporate Communications,
PR & Reputation Management
lucie.cardona@radissonhotels.com

Group
www.twitter.com/radissongroup

Guests and other External Stakeholders

www.twitter.com/radissonhotels

Guests and other External Stakeholders

www.facebook.com/radissonhotels

Group
www.youtube.com/radissonhotelgroup

© 2018 The Rezidor Hotel Group. All rights reserved

68
rezidor.com