PRESENTADO POR:

KAREN MILENA MEDINA ROMERO

CC: 1024585621

TALLER EN IDIOMA INGLÉS SOBRE SISTEMA DE DISTRIBUCIÓN

TECNOLOGO EN GESTION DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE
FICHA: 1749823
BOGOTA D.C. MAYO
2019
 1. PARAGRAPHS

1. Distribution channel is the MAIN strategy that helps dealers to penétrate

the TARGET market.

2. A wide diversity of factors such as nature of the products, market and

BUSINESS, among others, requires to be analyced to decide the most
conveniente DISTRIBUTION channel.

3. Market is the interchange of PRODUCT in which some people offer any

merchandise and others buy it, PAY a negotiated price.

4. CONSUMER obtainservices of godos to satisfy their NEEDS.

5. Companies get together people who have similar GOATS and expect
them to SATISFY the consumers need.

2. CONCEPTUAL MAP

DISTRIBUTION CHANNEL

Distribution channel means the route through which goods or services pass from the producer
to the end consumer.

Marketing process Determining factors for selecting distribution channels

1. Producer
Market The feature of products Other people who participate in the
2. Intermediary
process
3. Consumer
They could be They could be tangible or INTERMEDIARIES: it refers to
people or intangible and also could those people or companies
organizations have a variety of atributes who are placed between
which have such as, color, quality, brand producers and consumers or
different kind and price. Additionatly, the end users such as
of necessities customer service quality wholesalers, distributors and
to be could affect positively the retailers
satisfied. consumers mind
COMPANY: They could be
organizations formed by
people, goods, common goals
and achievements to satisfy
customers.
 3. COMPLETE THE SENTENCES

4. CONCEPTUAL MAP

TYPES OF DISTRIBUTION CHANNEL

Direct channel Indirect channel

Is the shortest connection between the Requires the participation of different intermediaries
fabricator or producer and the end in order to accomplish the full process.
consumer.

The manufacturer sells directly to the

consumer without the need for intermediaries.
5. FALSE / TRUE
6. LINK