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Case Study – CEAT Tyres - 06/02/2013 04:04:00

Developing Human standards for India’s fourth largest tyre manufacturer to facilitate better control on man

power allocation and productive use of human resource.

Project Goal and Challenges:

In Indian tyre industry, stagnant market share of global bigwigs with low prices (5-10
% in FY 2010-11), cyclical nature of the industry due to high rubber prices and
dependence on auto industry and intense competition from domestic players has
forced the companies to immediately act on improving productivity.

As the company is old and plant machinery is older, company’s maintenance

department plays a significant role in achieving its goal of uninterrupted functioning
and target production of 110 tonnes per day. With the permanent employees growing
older with the company and many already retired, company is experiencing scanty of
manpower but the present financial statements does not allow it to recruit a pool of
manpower.

To understand the actual stats and bring fruitful suggestions Vrunda Consultancy
Services (VCS) was given the task of developing human standards for maintenance
department and company’s Nashik plant was first chosen to interrogate, identify and
resolve the matrix of manpower mismanagement and subsequent unproductive
results of maintenance department. The challenge ahead of VCS was to understand
the requirements of maintenance activities at different work stations, find out the
activities and functioning involved in maintenance, sort out the skills required in
various activities of maintenance, frequency and occurrence of various breakdowns
at different machines and attitude of workers towards improvement.

VCS played an important role in developing human standards keeping the

quality standards and availability of machines at par with the defined level of
performance, while successfully creating awareness among workers union
about the proposed methods and allocation of manpower and providing a
clear picture of current manpower deployment as against the required one at
various work stations.