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  • Market Research Project - Part 2: Survey Time: 5 Minutes

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    Eder Melo Torres
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    1. Eder Melo Torres is conducting market research to understand the preferences of young people aged 18 to 28 in Riohacha, Colombia when buying shoes and related products. 2. The research involves surveying young people at the University of La Guajira using a written survey with closed-ended questions about their shopping behaviors, preferences, and demographics. 3. The survey asks questions about how many pairs of shoes they buy per year, what styles and brands they prefer, when they shop, how much they spend, preferred promotions, and what other products they want the store to offer.

    Original Description:

    Closed questions with multiple response options. 1. How many pairs of shoes do you buy per year? a. A pair. b. Two pairs. c. More than three pairs. 2. When buying your shoes, which of these models would you choose? a. High heel shoes. b. Platforms c. Flips flops. d. Tennis.

    Original Title

    Survey in English

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    1. Eder Melo Torres is conducting market research to understand the preferences of young people aged 18 to 28 in Riohacha, Colombia when buying shoes and related products. 2. The research involves surveying young people at the University of La Guajira using a written survey with closed-ended questions about their shopping behaviors, preferences, and demographics. 3. The survey asks questions about how many pairs of shoes they buy per year, what styles and brands they prefer, when they shop, how much they spend, preferred promotions, and what other products they want the store to offer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views4 pages

    Market Research Project - Part 2: Survey Time: 5 Minutes

    Uploaded by

    Eder Melo Torres
    1. Eder Melo Torres is conducting market research to understand the preferences of young people aged 18 to 28 in Riohacha, Colombia when buying shoes and related products. 2. The research involves surveying young people at the University of La Guajira using a written survey with closed-ended questions about their shopping behaviors, preferences, and demographics. 3. The survey asks questions about how many pairs of shoes they buy per year, what styles and brands they prefer, when they shop, how much they spend, preferred promotions, and what other products they want the store to offer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    AP02-EV04

    MARKET RESEARCH PROJECT - PART 2


    NAME APPRENTICE: EDER MELO TORRES MARKET MANAGEMENT TECHNOLOGIST
    TECHNICAL COLLECTION: SURVEY - WRITTEN INSTRUMENT: SURVEY
    OBJECT OF INVESTIGATION: TO KNOW THE PREFERENCES OF THE YOUNG RIOHACHEROS OF
    BETWEEN 18 AND 28 YEARS OF AGE AT THE TIME OF BUYING THEIR SHOES AND OTHER RELATED
    PRODUCTS.
    USERS OR CONSUMERS OBJECT OF INVESTIGATION: YOUNG PEOPLE OF THE UNIVERSITY OF LA
    GUAJIRA BETWEEN 18 AND 28 YEARS OLD
    RESPONDENT: AGE: SURVEY TIME: 5
    MINUTES

    Closed questions with multiple response options.


    W

    1. How many pairs of shoes do you buy per year?

    a. A pair.

    b. Two pairs.

    c. More than three pairs.

    2. When buying your shoes, which of these models would you choose?

    a. High heel shoes.

    b. Platforms

    c. Flips flops.

    d. Tennis.

    3. At what time of the year, do you buy your shoes?

    a. December Christmas).

    b. Mid-year (June - July).

    c. At any time of year.

    4. How much money do you use to buy your shoes?

    a. Less than $ 50,000

    b. Between $ 51,000 and $ 100,000

    c. More than $ 100,000


    5. What type of offer would you like to receive?

    a. Pay 1, take 2 (2x1) - the second product is selected.

    b. Discounts from 20% to 50%, on selected products.

    c. Discounts for purchases over $ 150,000.

    d. Discounts on your 50th birthday or random 50% discount winner (winner for every 100 buyers).

    6. Who do you consider buying more shoes?

    a. Women.

    b. Mens.

    c. The purchase is equal.

    7. By which of these products would you lean?

    a. Shoes in trend.

    b. Exclusive designs of the store.

    8. What other product would you like your favorite shoe store to sell?

    a. Bags or purses / Briefcases or backpacks.

    b. Wallets.

    c. Belts / Fajones.

    9. Would you buy again in our store?

    a. Yes

    b. Do not.
    AP02-EV04
    MARKET RESEARCH PROJECT - PART 2
    NAME APPRENTICE: EDER MELO TORRES MARKET MANAGEMENT TECHNOLOGIST
    TECHNICAL COLLECTION: SURVEY - WRITTEN INSTRUMENT: SURVEY
    OBJECT OF INVESTIGATION: TO KNOW THE PREFERENCES OF THE YOUNG RIOHACHEROS OF
    BETWEEN 18 AND 28 YEARS OF AGE AT THE TIME OF BUYING THEIR SHOES AND OTHER RELATED
    PRODUCTS.
    USERS OR CONSUMERS OBJECT OF INVESTIGATION: YOUNG PEOPLE OF THE UNIVERSITY OF LA
    GUAJIRA BETWEEN 18 AND 28 YEARS OLD
    RESPONDENT: AGE: SURVEY TIME: 5
    MINUTES

    Closed questions with multiple response options.


    M

    1. How many pairs of shoes do you buy per year?

    a. A pair.

    b. Two pairs.

    c. More than three pairs.

    2. When buying your shoes, which of these models would you choose?

    a. Moccasins.

    b. Casual.

    c. Tennis.

    d. Smooth Oxford (formal).

    3. At what time of the year, do you buy your shoes?

    a. December Christmas).

    b. Mid-year (June - July).

    c. At any time of year.

    4. How much money do you use to buy your shoes?

    a. Less than $ 50,000

    b. Between $ 51,000 and $ 100,000

    c. More than $ 100,000


    5. What type of offer would you like to receive?

    a. Pay 1, take 2 (2x1) - the second product is selected.

    b. Discounts from 20% to 50%, on selected products.

    c. Discounts for purchases over $ 150,000.

    d. Discounts on your 50th birthday or random 50% discount winner (winner for every 100 buyers).

    6. Who do you consider buying more shoes?

    a. Women.

    b. Mens.

    c. The purchase is equal.

    7. By which of these products would you lean?

    a. Shoes in trend.

    b. Exclusive designs of the store.

    8. What other product would you like your favorite shoe store to sell?

    a. Bags or purses / Briefcases or backpacks.

    b. Wallets.

    c. Belts / Fajones.

    9. Would you buy again in our store?

    a. Yes

    b. Do not.

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