Audience

 Climbers are tech-focused and tech-oriented

 Humor is ok as long as it doesn’t overly distract from, or gloss over, the tech features
 When your life regularly depends on a piece of gear, you’re rather get the straight and narrow as
opposed to stories about macing the hobo vampire underwear models at the mall’s spring
clearance event

Riser’s No-No List (including, but not limited to)

 Tackling, conquering vertical, ascended, scaled, extreme, whistler (did you mean whipper?)
 adrenaline junkies
 hang-dog sessions (OK for a couple, but way over used)
 puns (climbers hate puns)
 working class climber (blue collar climbing refers to big wall climbing)
 hardcore, gnarly (though gnar is OK in the right places), rad, guru

Good Description:

From dime-sized edges to splitter cracks to high-angle jug hauls, the Evolv Bandit Climbing Shoe can do it
all. The Bandit features a full-length speed lace that gives you a precise fit with a single pull. Webbed side
panels help reduce excessive stretch and provide added lateral support. A stiff, half midsole gives you
edging power while allowing mid-section flex for delicate smearing, and the ultra-sticky TRAX rubber sole
ensures your forearms will blow out before your footing.

BL: A well-rounded shoe for all-around crushing.

Bad Description:

Pump, ascend, and bro out on gravity as you get a sexual harassment lawsuit filed against you by Mother
Nature. You conquer sandstone towers by the baker’s dozen, and gnaw gnar so hard that you barely have
strength remaining to thumb your ass back at camp. Also, buy the Evolv Bandit Climbing Shoe.

BL: Cornified!

Check the bouldering, sport, trad, big-wall article for info on what climbing is all about.