Institutional and organizational market (coop market, industrial market, seller market and

government market)

Institutional Market

 These Institutions are non-government organizations that buy goods and

services to support their internal operations. The function of institutions is to
better their communities, not to make a profit. Examples of institutional markets
are churches, hospitals, and colleges.

Cooperative Market

 Cooperative marketing is people helping people or companies helping companies.

Usually it’s when individuals, whole sellers, retailers or companies come together
combine their marketing efforts to increase mutual benefits like reduced
advertisement costs, economies of scale, fighting competition or increase the
collective bargaining value to get a better price for their products or services.

ORGANIZATIONAL MARKET

 All the individuals and companies who purchase goods and services for some use other
than personal consumption.
 Organizational markets usually have fewer buyers but purchase in far greater amounts
than consumer markets, and are more geographically concentrated.
 Organizational markets are divided into four components :

Industrial Markets Reseller Markets

Organizations that require goods and Reseller markets are organizations
services for the purpose of producing that buy goods and services which
goods or services they later sell at a profit.

Organizationa
l Market
Government Markets
Government agencies that buy Nonprofit Organizations
products and services for use in the These are nongovernmental
production of public goods and organizations that serve their
services. These include the national, customers but do not have profits as
regional, provincial, and municipal organizational goal.
governments.
Pres, sorry ngayon ko lang po nasend, ito po yong ilalagay sa ppt . Send ko nalang yong buo
kapg natapos ko na po. Thankyou