The Portable MBA in Strategy

CONTENTS

Part One
An Introduction to Strategic Management
1. Strategic Management: Today's Most Important Business Challenge

Part Two
Strategy: Winning in the Marketplace
2. Corporate Strategy: Managing a Set of Businesses
3. Business-Unit Strategy: Managing the Single Business
4. Global Strategy: Winning in the World-Wide Market Place
5. Political Strategy: Managing the Social and Political Environment

Part Three
Strategy Inputs: Analyzing the External and Internal Environments
6. Industry Analysis: Understanding Industry Structure and Dynamics
7. Macro environmental Analysis: Understanding the Environment Outside the Industry
8. Building the Intelligent Enterprise: Leveraging Resources, Services, and Technology
9. A Strategy for Growth: The Role of Core Competencies in the Corporation

Part Four
Strategy Making: Identifying and Evaluating Strategic Alternatives
10. Identifying and Developing Strategic Alternatives
11. Evaluating Strategic Alternatives

Part Five
Managing Strategic Change: Linking Strategy and Action
12. Strategic Change: Realigning the Organization to Implement Strategy
13. Strategic Change: Reconfiguring Operational Processes to Implement Strategy
14. Strategic Change: Managing Strategy Making through Planning and Administrative Systems
15. Strategic Change: Managing Cultural Processes
16. Re-Inventing Strategy and the Organization: Managing the Present from the Future

About the Authors

Index