TABLE OF CONTENTS

Executive Sumary

I Introduction

II Strategic Planning

 Present the business

 Owners/Directors/Shareholders/Shareholdings
 History of the business
 Vision , Mission, Objectives and values of business
 Nature of the business and its main objectives
 Customers /target Market
 Location
 Current Stage in its life cycle
 Past performance and key achievements
 Relationships with key stakeholders
 Competitive strengths and weaknesses
 Scan the environment
 PEST ( Political, Economic , Social , and Technological)
 Industry and competitor factors using the Porters Five Forces framework
Analysis
 Apply the appropriate tools in planning such as: SWOT Identification,
Top-Down/Bottom-up, Basic Planning and Organic Planning
 Valid assumption

III Strategy Formulation

 Setting the goal

 Determine Performance Measures
 Application of tools: TOWS matrix, Boston Consulting Group Matrix,
Space and CPM
 Business Strategies Recommendation
 Functional Strategies Recommendation

IV Strategy Implementation

 Corporate Governance and Strategic leadership

 Functional strategy fitness and alignment
 Overcoming barriers to change
 Apply the recommended strategies
V Strategy Evaluation