RESEARCH STRATEGIES

 PROJECT ANALYSIS
o REASERACH - EXHIBITOR & VISITOR
 MARKET RESEARCH
o GEOGRAPHICALY RESEARCH FOR THE RESPECTIVE PROJECT

Data collection & Data Purchase

Micro environmental analysis
1. Company analysis (internal)
2. Organizational structure
3. Relationships and networks
4. Product offering
5. Customer analysis (external)
6. Target markets and customer segmentation
7. Target market size, growth, needs, wants and demands
8. Competitor analysis (external)
9. Market analysis
Industry analysis Strategic analysis
1. Analysis of strengths & weaknesses versus opportunities and threats
2. Assessing competitive advantages

Competitor analysis
1 DETERMINING INFORMATION NEEDS
2 COLLECTION OF DATA FROM AVAILBALE SOURCES
3 DATA EVALUATION
4 PROCESSING DATA INTO INTELLIGENT EVALUATION
5 COMMUNICATION TO KEY DECISION MAKER

STRENGTH WEAKNESSES
INTERNAL CAPABILITIES WHICH INTERNAL LIMITATIONS THAT MAY INETERFERE
MAY HELP THE COMPANY TO REACH WITH THE COMPANIES ABILITY TO ACHIEVE ITS
INTERNAL ITS OBJECTIVE OBJECTIVE
OPPORTUNITIES THREATS
EXTERNAL FACTORS THAT THE
COMPANY MAY EXPLOIT TO ITS CURRENT & EMERGING EXTERNAL FACTORS THAT
EXTERNAL ADVANTAGE MAY CHALLENGE THE COMPANYS PERFORMANCE
POSITIVE NEGATIVE
1. Resources
2. Software for Database standardization
3. Online Pre reg system validation
4. System for Onsite Visitor’s (APP / TAB)
5. Quality data Build for all projects before 4 month from the show thru our
database channel.
6. Plan of Action with Marketing team.
7. Assessment of Data Quality & Data process review of Internal Sources.
8. Conversion from Database team for Visitor Promotion & Delegate.
9. On ground Data Evaluation for all vendors.
10. Association visit with marketing team for better understanding our TG
ordinance.
11. Industry Segmentation / Product Category