ROUND 2: IDEA ELEVATOR PITCH —PROBLEM STATEMENTS— aerate) Niele a (sore RMN nt:)) Considering the changing regulations, global focus on environment and the = changing requirements and aspirations of customers, what could be the product a -or design changes that can be made in a motorcycle or scooter. The objective is to find possible designs or opportunities across the segments where changes in material science or design’ or manufacturing or digital Be conned ele (Keen MU -ch Wana -tee oR U gre Rall m tela CureCae Late] 5 customer delight. B-School Track (Focussed on Digitisation) For a 2 wheeler customer, map the customer journey and include the possible digital interventions that can be leveraged at various points in the customer journey. The objective is to find possible opportunities across the journey where new-age (relevant to 2 wheeler products) digital technologies can be used to enhance experience, bring process efficiency and improve the customer delight. Ker eo be telecasted on www.HeroCampusChallenge.com