Professional Documents
Culture Documents
SIP On IDBI Federal
SIP On IDBI Federal
CONSUMER RESPONSE
TOWARDS STRATEGIES
How did they come to know of the company?
CONSUMER RESPONSE
TOWARDS STRATEGIES
Awareness of the advertisements done by IDBI Federal:
CONSUMER RESPONSE
TOWARDS STRATEGIES
Best way to be aware of a financial product:
CONSUMER RESPONSE
TOWARDS STRATEGIES
Purchase of IDBI Federal Products:
CONSUMER RESPONSE
TOWARDS STRATEGIES
Familiarity with the website:
CONSUMER RESPONSE
TOWARDS STRATEGIES
Influence on the buying behaviour through these promotional
strategies:
CONSUMER RESPONSE
TOWARDS STRATEGIES
Who should endorse the brand?
CONSUMER RESPONSE
TOWARDS STRATEGIES
Connecting factor
CONSUMER RESPONSE
TOWARDS STRATEGIES
Awareness about other insurance companies: