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Google Ads: How to

Use the Digital
Marketing Tool to
Generate Leads
June 20,
2019 ppc

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There is an information overload in

this day and age.

With the vast amount of content

online, customers have information
available at their fingertips when they
wish to buy something.
Gone are the days when businesses
would rely on outbound marketing to
lure buyers. Nowadays, inbound
marketing strategies are used to
attract potential local Miami buyers.
Instead of mass advertising to
people, you need to figure out ways to
make the customer come to you. It
has thus become crucial for a
business to build and grow their
digital presence and improve inbound
marketing techniques.
With inbound marketing, the most
important thing to focus on is
building a solid lead generation
strategy. This involves tweaking all
digital marketing platforms,
optimizing websites and social
media, and search engine
optimization (SEO) to cater to
customers.
Often, this process begins with a
traditional lead generation funnel.
Lead Generation Funnel

The lead generation funnel, a tool

used in conventional marketing, is
now also used in digital marketing to
generate leads locally in Miami.
At the very top, you focus on
gathering leads through content
awareness,who then turn to
customers later on. Two techniques
which help marketers achieve this
are:
Organic search:
Customers are most likely to find
businesses through the keywords
they use on search engines. This is
why it’s important to have a good
SEO strategy. Around 85 percent of
search clicks will come from one
organic search. However, ranking
higher on search engines requires a
lot of time.

Pay-per-click (PPC):

With PPC advertising, ranking is not

an issue. Your business ads will
feature prominently on most
platforms depending on the click rate.
It is an easier, albeit expensive, way to
generate more leads.

PPC for Lead Generation

Using PPC to advertise to customers

ensures that you will be attracting
people based exactly on what they
are looking for. There’s no need to
worry about keyword rankings.You
are also more likely to learn about
consumer behavior and ways to
generate even more high-quality
leads in the future. Read here about
the importance of PPC.

So how can you improve your PPC

advertising and generate more
leads?

Optimize Google Ads

Google ads, Google AdWords, or PPC

(pay per click)help the right type of
customer to reach your business. By
investing time and money in making
your Google AdWords campaign
highly specific, you can get more
high-quality leads. Here are some of
the methods suggested by experts:

Use Branded Keywords

Using words that are specific to your

industry or business greatly improves
your ad campaign. It appeals to
potential buyers and thus helps with
lead generation. The more targeted
your campaign is, the higher is your
score on Google AdWords, which in
turn lowers your PPC costs.

Use Single Keyword Ad Groups

(SKAGs)

SKAGs use only one main keyword

and center other ad groups on that
keyword. The main keyword acts as
the root word and makes it easier to
manage your campaign. It also
makes the ad more specific, thereby
improving your quality score and
lowering costs.

Optimize your Landing Page

Any leads generated through your

Google AdWords campaigns must
not be lost along the way. When they
arrive at your landing page, they
should be further attracted by what it
has to offer. To ensure that, make the
landing page clear, concise and user-
friendly. Do not ask for too much
information in one go or bombard
them with offers. Make sure your
landing page doesn’t take too much
time to load otherwise visitors will
leave.

Test Your Campaign

Once your ads are up and running,

evaluate the campaign thoroughly to
see where it can be improved. Test
your keywords, landing pages and
targeting techniques. Use the Google
AdWords analysis tool to tweak your
ad campaign and generate more
leads.

Ashley Mcnairy

digital marketing to generate leads,

generate leads, Google Ads, google
adwords, inbound marketing strategies
to attract buyers, lead generation funnel,
lead generation strategy, Pay Per Click,
ppc, PPC for lead generation

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June 20,
2019 ppc

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