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5. Types of Perception in Communication

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Types of Perception in Communication

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Joey Papa

Joey Papa lives in the Tampa Bay area, and has four years of experience as a professional
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By Joey Papa, eHow Contributor

Someone's perception is her reality. Perception in communication determines how one will
communicate and how they will receive information from another person. Perception in
communication is based on three elements. Your perception of others is the product of how you
view yourself, that you remember things better if you relate to self and that you tend to ignore
that which contrasts with your view of self.

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 About Principles of Perception in Interpersonal Communication

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1.

Self-Perception
o Your self-perception is the way you perceive yourself. The self-perception is
based on your self-esteem, self-concept and self-efficacy. Your self-esteem is how
much you value yourself. Are you confident or insecure in how you perceive
yourself? Your self-concept is designed by how you think people perceive you,
how you're perceived in a group setting and your own perceptions based on past
experiences. Self-efficacy is the predictions you make about yourself, such as "No
matter what, I'm going to get that job."

Environmental
o Environmental perceptions are formed based on the context in which the
information is received. For example, if a child turned to a parent and said, "I hate
you," that would have one obvious perception, but if you were practicing for a
play and you read, "I hate you" in your script, the perception of the same words
changes. One's environment will shape the perception that creates a mental filter
in which they will process life and information through.
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Learned
o Learned perception is formed around personality, culture and habit. Learned
perceptions are thoughts, ideas and beliefs that are formed by a person being
taught. Whether they were formally taught or learned by example, an individual
will process and react based on his or her learned perception. This can be seen in
children reflecting their parent's personality traits, religious beliefs and
philosophy on life.

Physical
 o Physical perception is based on the tangible world. It's the way your physical ears
and eyes perceive something and how your mind processes it. For example, in
U.S. culture, it would be perceived as intrusive and rude for a stranger to stand
close to you while you ride the bus, but in South American cultures, this is
perceived as a norm. Another example of physical perception is our idea of color.
Red represents danger or romance while blue represents calm or water. The way a
person identifies with various colors is an example of physical perception.

Cultural
o Cultural perception differs from environmental perception because it refers to
larger scale of a society and not a specific environment based on the persons life.
Culture perceptions will vary from city to city and region to region. "For instance,
an Asian American woman possesses at least two distinct identities, each
associated with different and sometimes conflicting domain-specific stereotypes,"
according to researchers at Harvard University's Interpersonal Perception and
Communication Laboratory. Cultural perceptions are formed by the sub-society in
which a person is raised.

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References
 Interpersonal Perception and Communication Laboratory
 Perception in Communication
 Definition of Interpersonal Communication

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