The chapter discusses the importance of understanding customer needs and how they change over time. To gain insights into evolving customer preferences, companies need to regularly conduct market research using surveys, focus groups, and analytics of customer data. They can then use these insights to develop new products and services that create greater value for customers.
The chapter discusses the importance of understanding customer needs and how they change over time. To gain insights into evolving customer preferences, companies need to regularly conduct market research using surveys, focus groups, and analytics of customer data. They can then use these insights to develop new products and services that create greater value for customers.
The chapter discusses the importance of understanding customer needs and how they change over time. To gain insights into evolving customer preferences, companies need to regularly conduct market research using surveys, focus groups, and analytics of customer data. They can then use these insights to develop new products and services that create greater value for customers.