Objectives of the Study:

There are some particular objectives of this study are :

 To think about the general economic situation of Pakistan garments accessories

industries

 To recognize the Segmentation, Targeting and Positioning of Pakistan garments

accessories industries

 To think about the Marketing Mix of Pakistan Garments Accessories industries.


Strengths

The qualities of the articles of clothing frill enterprises are as per the following:

 The presence of a productive deals compel. The showcasing division has a business drive
which is youthful and powerful in stamping deals calls. These business people are
furnished with cruisers encouraging their business calls. Additionally the way that they
have a particular customer list; they are required to make visit calls along these lines
enhancing the relationship amongst them and their customers.

 Excellent client benefit. The expansion in client benefit has been through coordination
between the C.S.O, C.O thus with divisions prompting to lower lead times and
compelling method for giving administration. The idea under promising yet over
conveying has helped this office to keep up a strong customer base in this manner making
the organization a market pioneer in this aggressive environment. The change in the
client benefit has been through the diminishing in the time expected to provide food a
request of the client.

 Low representative turnover in this enterprises which is as low as 5% just, has implied
that the general population in these division are to keep up their customer base which
they have worked over the period and in addition keep up the relationship promoting.

 They appreciate a similar preferred standpoint in that they have an individual

association with every one of the clients as all the colleagues in every zone is included in
the association with the clients.

 The human resources in this businesses are considered to be high because of their
aptitudes and the expanded rivalry for accomplishing deal target relegated to every
region.

 Last yet not slightest, the great relationship showcasing that the group has worked
throughout the years with the technique for utilizing direct deals as a part of individual
and following up in the wake of making the deals has implied that the businesses
 appreciates a solid goodwill and it is obvious with the way that they have a high piece of
the pie and are the pioneer because of the devotion of their customers.

Indirect and direct export earnings in the sector are increasing noticeably and the earnings can be
increased by up to three times over the next couple of years

Satin &
Velvet cotton
ribbon ribbon
hangers

Elastic
Piping tape

. Decorative
accessories
Ribbon
tape Rubber
Patches

Tassels
Woven
labels
Binding

Summary
A garment is made not only from the apparel fabric but also various accessory items. Fabric is
the basic material in garment manufacturing. Except fabric of garment, the other materials are
known as garment accessories. These have to be chosen in such a way that they complement the
outer fabric both aesthetically, in terms of decoration, and practically, in terms of ensuring that
the garment performs as expected in its intended end use. Various kinks of accessories are used
on garments, some are part of the garments such as buttons, zippers, interlining etc. while others
are used for decorating and enhancing the product appearance such as sequins, embroidery etc.
Two types of accessories
1. Garment accessories/Basic accessories
2. Decorative accessories
 The business is to provide a new look for
consumers, by providing garment
accessories. Starting a clothing line from
Business home or partnering with an existing
company is challenging but can also be
extremely creatively rewarding.

We’ve partnered with is a factory

from china which specializes in

Product- Market accessories production for garments”

Our clients includes: Klash textile,
Interloop, Arooj enterprise.

Financial planning

Intensive four-week jumpstart

program to get a sense of the
Pre-startup competition and Start-Up Fashion
implementation helped me ensure that I had all the
materials I needed to effectively
communicate with factories, and
connected me with a community
of fashion.
 Very slow Perceived comfort zone very rapid

The sale increase slowly Incremental growth is within Sales increase rapidly as
because of nature of comfort zone of venture’s new product gain wide
product or the limited resources and owner’s profit acceptance in new market.
market objectives.