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  • Reasons For Purchase Pantene Sunsilk Garnier VO5

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    UtkristSrivastava
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    This document shows a survey of reasons consumers purchased different hair care brands like Pantene, Sunsilk, Garnier and VO5. The top three reasons were promotion, checking prices, and browsing through several packs and brands. Friends and family recommendations also influenced some consumers' purchases, though to a lesser degree than other factors like attractive packaging, new brands and advertisements. Many consumers reported they were on "auto-pilot" and always bought the same brand without considering reasons.

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    Pantene Calculations

    Original Title

    Pantene

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    This document shows a survey of reasons consumers purchased different hair care brands like Pantene, Sunsilk, Garnier and VO5. The top three reasons were promotion, checking prices, and browsing through several packs and brands. Friends and family recommendations also influenced some consumers' purchases, though to a lesser degree than other factors like attractive packaging, new brands and advertisements. Many consumers reported they were on "auto-pilot" and always bought the same brand without considering reasons.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    6 views2 pages

    Reasons For Purchase Pantene Sunsilk Garnier VO5

    Uploaded by

    UtkristSrivastava
    This document shows a survey of reasons consumers purchased different hair care brands like Pantene, Sunsilk, Garnier and VO5. The top three reasons were promotion, checking prices, and browsing through several packs and brands. Friends and family recommendations also influenced some consumers' purchases, though to a lesser degree than other factors like attractive packaging, new brands and advertisements. Many consumers reported they were on "auto-pilot" and always bought the same brand without considering reasons.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Sl No Reasons for Purchase Pantene Sunsilk Garnier VO5

    1 Promotion 14 17 16 33
    2 Checked Prices 21 30 31 44
    3 Special Display 7 4 4 2
    4 Browsed Through Several Packs/brands 21 24 25 17
    5 Read Packs 15 13 20 12
    6 Attractive Packaging 0 1 11 1
    7 New Brand 5 7 14 6
    8 Out of Stock 2 4 1 0
    9 Random 1 1 2 0
    Auto Pilot (Never thought a reason, always
    10 bought the brand 64 47 32 38
    11 Advertisement Influenced 5 7 18 0
    12 Friend Recommended 2 1 4 0
    13 Family Member Recommended 12 18 11 27
    14 Daughter Recommended 7 0 8 2
    Palmolive
    26
    44
    5
    21
    15
    7
    11
    3
    1

    37
    4
    0
    21
    1

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