SUMMER INTERNSHIP PROJECT REPORT

COMPARITIVE STUDY OF MUTUAL FUND

Submitted in Partial fulfillment of the requirement of Post Graduate

Diploma in Management

Under the Supervision of:

Dr. TIMIRA SHUKLA (Faculty Mentor)

Mr. SUMIT SHARMA (Industry Mentor)

Submitted by:
KUMAR SHASHNAK KESHRI
2018035
PGDM:-2018-2020

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 DECLARATION OF THE STUDENT

This is to declare that I, Mr. Kumar ShashankKeshri, student of PGDM from Jaipuria School of
Business, Indirapuram, Ghaziabad has successfully completed Summer Training Programme for
a period of Eight weeks with SHAREKHAN Ltd. from 02-05-2019 To 02-07-2019, under the
supervision of Mr. SUMIT SHARMA (Industry mentor) and Dr.TIMIRA SHUKLA (Faculty
Mentor) This research report is my original work and it has not been submitted elsewhere for the
award of any degree/diploma.

Faculty Mentor: Student Signature:Timira

Shukla Kumar ShashankKeshri
Dean Academics Roll No.: 2018035

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3
 ACKNOWLEDGEMENT

Through this acknowledgement, I express my sincere gratitude towards all those people who

have helped me in the preparation of this project, which has been a learning experience.

I take the opportunity, while presenting this project report and to express my deep gratitude to all

those who afford their valuable help and time to help me to complete the “summer Training”

successfully. A number of people provide me their assistance, encouragement, and enthusiasm,

without them this project report would not have been possible.

I appreciate the co-operation of Mr.Sumit Sharma(Industry manager) and other employees for

taking out precious time from their busy schedule providing me with information which has

helped me to understand the concept of the Finance and Marketing helped for my report.

I am immensely thankful to Dr. Timira Shukla (Faculty mentor) for showing me right directions,

guidance and suggestions to complete my project.

KUMAR SHASHANK KESHRI

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 PREFACE

Summer training is the most vital part in a PGDM course, both as a link between theory as well

as practical and actual industrial practices as well as opportunity for hands on experience in

corporate environment. I therefore consider myself fortunate to receive the training in an

organization “Sharekhan Ltd”. Yet the opportunity could not have been utilized without the

guidance and support of many individuals who although held varied positions, but where

equally instruments for although completion of my summer training.

Mr. Sumit Sharma and also thanks to Dr. TimiraShukl(faculty mentor). However, I accept the

sole responsibility errors of omission and would be extremely grateful to readers of this project

report if they bring such mistake to my notice.

The successful completion of this project was a unique experience for me because by visiting

many place and interacting various person, I achieved a better knowledge about sales. The

experience which I gained by doing this project was essential at this turning point of my career

this project is being submitted which content detailed analysis of the research under taken by me.

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 LIST OF CONTENT

CHAPTER TITLE PAGE

NO. NO.

1. INTRODUCTION:
1.1 INTRODUCTION TO THE STOCK BROKING IN INDIA
11
1.1.1 STOCK EXCAHNGE
11-13
1.1.2 WHAT IS MUTUAL FUND
13-14
1.1.3 HISTORY OF MUTUAL FUND
14-16
1.1.4 TYPES OF MUTUAL FUND
16-17
1.1.5 BY INVESTMENT OBJECTIVE
17-19
1.1.6 OTHER SCHEMES
19-19
1.1.7 HOW INVWSTMENT IN MUTUAL FUND
19-20
1.1.8 ADVANTAGES OFMUTUAL FUND
20-21
1.1.9 DRAWBACK OF MUTUAL FUND
21-23
COMPANY INTODUCTION:
1.2 ABOUT THE COMPANY
24-26
1.2.1 TECHNOLOGY UESD BY COMPANY
26-27
1.2.2 AREAS OF INVESTING THROUGH SHAREKHAN
27-31
1.2.3 SWOT ANLYSIS
31-36
1.2.4 PORTER 5 FORCES
36-37
1.2.5 COMPETITORS OF SHAREKHAN LTD.
37-38
1.2.6 OBJECTIVE OF THE STUDY
38-39
1.2.7 SCOPE OF THE STUDY
39-39

2. LITERATURE REVIEW 40-44

3. RESEARCH METHODOLOGY
3.1 RESEARCH METHODOLOGY 43-44
3.2 DATASOURCE 43-44
3.3 DURATION OF THE STUDY 43-44
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3.4 SAMPLING 43-44
4. RESULT AND INTERPRETATION
47-57
4.1 DATA ANALYSIS AND INTERPRETAION
57-58
4.2 FORMULATION OF CHI SQUARE

5. CONCLUSIN AND SUGGESTIONS

5.1 CONCLUSION
5.2 SUGGESTIONS

6. LEARNING OUTCOMES

7. REFERENCES

LIST OF TABLE:

TABLE TITLE PAGE

NO. NO.
1. AGE 48

2. GENDER 49

3. OCCUPATION 50

4. YOUR MOTHLY INCOME 51

5. HOW MUCH YOU SAVE 52

6. WHERE DO YOU INVEST YOUR SAVING 53

7. IF YOU INVEST YOU MUTUAL FUND WHICH COMOANY 54

8. ARE YOU SATISFIED 55

9. YOUR INVESTMENT DECISION ARE YOU INFLUENCE BY 56

10. WAHT ARE THE FACTOR WHICH YOU CONSIDERED 57

BEFORE INVESTING
11. SYSTEMATIC MEASURE 58

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12. CHI-SQUARE TEST 58

LIST OF GRAPH:

TABLE TITLE PAGE

NO. NO.
1. AGE 48

2. GENDER 49

3. OCCUPATION 50

4. YOUR MOTHLY INCOME 51

5. HOW MUCH YOU SAVE 52

6. WHERE DO YOU INVEST YOUR SAVING 53

7. IF YOU INVEST YOU MUTUAL FUND WHICH COMOANY 54

8. ARE YOU SATISFIED 55

9. YOUR INVESTMENT DECISION ARE YOU INFLUENCE BY 56

10. WAHT ARE THE FACTOR WHICH YOU CONSIDERED 57

BEFORE INVESTING

LIST OF FIGUES:

TABLE TITLE PAGE

NO. NO.
1. GROWTH ASSETS UNDER MANAGEMENT 14

2. FIVE FORCES 34

3. PRICE POLICY OF SHAREKHAN 38

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EXECUTIVE SUMMARY

In partial fulfillment of the requirement of PGDM at Jaipuria School Of Business, Indirapuram

Ghaziabad, and to align our classroom learning with industry exposure, a summer internship
project was undertaken by me on the topic “Comparative study of mutual fund” at Sharekhan
Ltd.

My internship was the ‘on the job’ training where I got the complete exposure and analyzed how
the stock market works in the organization. The work was at SHAREKHAN Ltd. With profile of
intern. In the first two week of internship we get the training from our industry mentor. The
profile that had been offered was mostly related to generating sales. All that was required to do
was to understand the perception and needs of the prospective clients and to provide him with
Valuable suggestions that would help him fulfill his needs and SHAREKHAN gets to generate
its required sales. In order to generate sales as a trainee, all that was needed to do is to do is to
entail trust among the clients. Regular support to those clients helped in generation of new
references and hence enforced new sales.
In the first month of internship we got to generate 3 leads with margin money of Rs.5000 each.
For second month we again got the target of generating 3 leads and I achieved it and completed
my task on time.

For opening the account firstly we talk the references and tell them about the Sharekhan and the
product and services offered by the Sharekhan. And also we explain them how to invest the
money in stock market. After that if they ready to open the DEMAT account. Then we give them
form and tell them to fill the form properly and we collect required documents like- one passport
size photo, photocopy of pan card and Adhaar card, cheque of Rs.5000 and Bank statement.
After that we submit the form and documents.
We also got a lot of knowledge about the stock market and also live trading experience on the
daily basis like in equity i.e. intraday and delivery and derivatives (future and option) and mutual
fund and SIP.

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So after this learning I choose mutual fund for my SIP project. My topic is Comparative study of
mutual fund. Apart from my job, I got exposure of ignite course during my SIP which is related
to the technical analysis which helped me to analyze the price chart with the help of different
tools like demand and supply, odd enhancer etc from using these tools I can make my trading
plans

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Chapter: 1

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 1.1 INTRODUCTION TO THE INDIAN STOCK BROKING INDUSTRY
AND THE COMPANY

1.1.1 STOCK EXCHANGE

A stock exchange, share market or bourse is a corporation or mutual organization which provides
facilities for stock brokers and traders, to trade company stocks and other securities. Stock exchanges also
provide facilities for the issue and redemption of securities, as well as, other financial instruments and
capital events including the payment of income and dividends. The securities traded on a stock exchange
include: shares issued by companies, unit trusts and other pooled investment products and bonds. To be
able to trade a security on a certain stock exchange, it has to be listed there.

 NSE (National Stock Exchange) - The National Stock Exchange of India Limited
(NSE) is a Mumbai-based stock exchange. It is the largest stock exchange in India and the third
largest in the world in terms of volume of transactions. NSE is mutually-owned by a set of
leading financial institutions, banks, insurance companies and other financial intermediaries in
India but its ownership and management operate as separate entities. NSE has a market
capitalization of around US$1 trillion and over 1,652 listings as of July 2012.

NSE Mission

NSE’s mission is setting the agenda for change in the securities markets in India. The NSE was
set-up with the main objectives of:

● Establishing a nation-wide trading facility for equities, debt instruments and hybrids,
● Ensuring equal access to investors all over the country through an appropriate
communication network,
● Providing a fair, efficient and transparent securities market to investors using
electronic trading systems,
● Enabling shorter settlement cycles and book entry settlements systems, and
● Meeting the current international standards of securities markets.

The standards set by NSE in terms of market practices and technology has become industry
benchmarks and being emulated by other market participants. NSE is more than a mere market
facilitator. It's that force which is guiding the industry towards new horizons and greater
opportunities.

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  BSE (Bombay Stock Exchange) -The Bombay Stock Exchange (or BSE) is the
oldest stock exchange in Asia. It is located at Dalal Street, Mumbai, India. The Bombay
Stock Exchange was established in 1875. There are around 5000+ Indian companies
listed with the stock exchange, and have a significant trading volume. The companies
listed on BSE Ltd command a total market capitalization of USD Trillion 1.32 as of
January 2013. The BSE SENSEX (Sensitive index), also called the "BSE 30", is a widely
used market index in India and Asia. It is also one of the world’s leading exchanges (3rd
largest in December 2012) for Index options trading.

Primary Market - The primary is that part of the capital markets that deals with the issuance of
new securities. Companies, governments or public sector institutions can obtain funding through
the sale of a new stock or bond issue. This is typically done through a syndicate of securities
dealers. The process of selling new issues to investors is called underwriting. In the case of a
new stock issue, this sale is an initial public offering (IPO). Dealers earn a commission that is
built into the price of the security offering, though it can be found in the prospectus. This is the
market for new long term capital. The primary market is the market where the securities are sold
for the first time. Therefore it is also called New Issue Market (NIM). Primary issues are used by
companies for the purpose of setting up new business or for expanding or modernizing the
existing business.

Secondary Market- The secondary market is the financial market for trading of securities that
have already been issued in an initial private or public offering. Alternatively, secondary market
can refer to the market for any kind of used goods. The market that exists in a new security just
after the new issue is often referred to as the aftermarket. Once a newly issued stock is listed on a
stock exchange, investors and speculators can easily trade on the exchange, as market makers
provide bids and offers in the new stock.

DEMAT A/C-Demat a/c is just like a saving a/c. In saving a/c we save our money and in
demat we deal in share market. Demat is dematerialization and trading in the demat mode. It is
safer and faster alternative to the physical existence of securities. Demat as a parallel solution
offers from delays, thefts, forgeries, settlement risk and paper work. This system works through

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depository participants (DP) who offer demat services and the securities are held in the electronic
form for the investor directly by the depository

1.1.2 What is a Mutual Fund?

A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is invested by the fund manager indifferent types of
securities depending upon the objective of the scheme. These could range from shares to
debentures to money market instruments. The
incomeearned through these investments and the capital appreciations realized by the scheme are
shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual
Fund is the most suitable investment for the common man as it offers an opportunity to invest in
a diversified, professionally managed portfolio at relatively low cost. The small savings of all the
investors are put together to increase the buying power and hire a professional manager to invest
and monitor the money .Anybody with an investible surplus of as little as a few thousand rupees
can invest in Mutual Funds. Each Mutual Fund scheme has a defined investment objective and
strategy.
1.1.3 HISTORY OF MUTUAL FUND

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the
initiative of the Government of India and Reserve Bank of India. The history of mutual funds in
India can be broadly divided into four distinct phases.

First Phase - 1964-1987

Unit Trust of India (UTI) was established in 1963 by an Act of Parliament. It was set up by the
Reserve Bank of India and functioned under the Regulatory and administrative control of the
Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development
Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The
first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs. 6,700
crores of assets under management.

Second Phase - 1987-1993 (Entry of Public Sector Funds)

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1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks and
Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC).
SBI Mutual Fund was the first non-UTI Mutual Fund established in June 1987 followed by
Canara bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank
Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC
established its mutual fund in June 1989 while GIC had set up its mutual fund in December
1990.
At the end of 1993, the mutual fund industry had assets under management of Rs. 47,004 crores.

Third Phase - 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in the Indian mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in
which the first Mutual Fund Regulations came into being, under which all mutual funds, except
UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with
Franklin Templeton) was the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual
Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual funds setting
up funds in India and also the industry has witnessed several mergers and acquisitions. As at the
end of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805crores. The
Unit Trust of India with Rs. 44,541 crores of assets under management was way ahead of other
mutual funds.

Fourth Phase - since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated
into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets
under management of Rs. 29,835 crores as at the end of January 2003, representing broadly, the
assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of
Unit Trust of India, functioning under an administrator and under the rules framed by
Government of India and does not come under the purview of the Mutual Fund Regulations.

15
The second is the UTI Mutual Fund, sponsored by SBI, PNB, BOB and LIC. It is registered with
SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile
UTI which had in March 2000 more than Rs. 76,000 crores of assets under management and with
the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and
with recent mergers taking place among different private sector funds, the mutual fund industry
has entered its current phase of consolidation and growth.

FIGURE-1

1.1.4 Types of Mutual Fund Scheme

Mutual fund schemes may be classified on the basis of its structure and its investment objective.

BY STRUCTURE

1. Open-end Funds

An open-end fund is one that is available for subscription all through the year. These do not have
a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value ("NAV")
related prices. The key feature of open-end schemes is liquidity.

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 2. Closed-end Funds

A closed-end fund has a stipulated maturity period which generally ranging from 3 to15 years.
The fund is open for subscription only during a specified period. Investors can invest in the
scheme at the time of the initial public issue and thereafter they can buy or sell the units of the
scheme on the stock exchanges where they are listed. In order to provide an exit route to the
investors, some close-ended funds give an option of selling back the units to the Mutual Fund
through periodic repurchase at NAV related prices. SEBI Regulations stipulate that at least one
of the two exit route sis provided to the investor.

3. Interval Funds

Interval funds combine the features of open-ended and close-ended schemes. They are open for
sale or redemption during pre-determined intervals at NAV related prices.

1.1.5 BY INVESTMENT OBJECTIVE

1. Growth Funds
The aim of growth funds is to provide capital appreciation over the medium to long term. Such
schemes normally invest a majority of their corpus in equities. It has been proved that returns
from stocks, have outperformed most other kind of investment should over the long term.
Growth schemes are ideal for investors having a long-term outlook seeking growth over a period
of time.

2. Income Funds
The aim of income funds is to provide regular and steady income to investors.
Suchschemes generally invest in fixed income securities such as bonds, corporatedebentures and
Government securities. Income Funds are ideal for capital stability and regular income.

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 3. Balanced Funds

The aim of balanced funds is to provide both growth and regular income. Such schemes
periodically distribute a part of their earning and invest both in equities and fixed income
securities in the proportion indicated in their offer documents. In a rising stock market, the NAV
of these schemes may not normally keep pace, or fall equally when the market falls. These are
ideal for investors looking for a combination of income and moderate growth.

4. Money Market Funds

The aim of money market funds is to provide easy liquidity, preservation of

capitaland moderate income. These schemes generally invest in safer short-terminstruments such
as treasury bills, certificates of deposit, commercial paper and inter-bank call money. Returns on
these schemes may fluctuate depending upon the interest rates prevailing in the market. These
are ideal for Corporate and individual investors as a means to park their surplus funds for short
periods.

Three Common Investment Goals

Goal No. 1: Retirement

Most individuals buy mutual funds for long-term goals, especially retirement. It is estimated that
retirees will need 70 to 80 percent of their final, pre-tax income to maintain a comfortable
lifestyle in retirement. If you plan to retire at age 65, retirement savings should last for at least
18.5 years, since the average life expectancy for a 65-year-old is 83.5,and continues to rise.
Ideally, individuals use a combination of sources to fund retirement, such as Social Security
benefits, employer-sponsored retirement plans-like 401(k) plans—and personal savings,
including Individual Retirement Accounts (IRAs).

Goal No. 2: Education

Many parents and grandparents use mutual funds to invest for children’s college educations.
Your time horizon is an essential consideration when investing for education: if you start when

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the child is born, you have 18 years to invest. However, if a child or grandchild is in your future,
the time horizon can be lengthened by investing now

Goal No. 3: Emergency Reserves and Other Short-Term Goals

Emergency reserves are assets you may need unexpectedly on short notice. Many investors use
money market funds for their reserves. Money market funds alone, or in combination with short-
term bond funds, can also be appropriate investments for other short-term goals.

1.1.6 OTHER SCHEMES

1.Tax Saving Schemes

These schemes offer tax rebates to the investors under specific provisions of the Indian Income
Tax laws as the Government offers tax incentives for investment in specified avenues.
Investments made in Equity Linked Savings Schemes (ELSS) and Pension Schemes are allowed
as deduction u/s 88 of the Income Tax Act, 1961.The Act also provides opportunities to investors
to save capital gains u/s 54EA and54EB by investing in Mutual Funds.

2.Special Schemes

•Index Schemes- Index Funds attempt to replicate the performance of a particular index such as
the BSE Sensex or the NSE 50

•Sectoral Schemes - Sectoral Funds are those that invest exclusively in a specified sector. This
could be an industry or a group of industries or various segments such as 'A' Group shares or
initial public offerings

1.1.7 HOW TO INVEST IN MUTUAL FUND

Step one - Identify your Investment needs

Your financial goals will vary, based on your age, lifestyle, financial independence, family
commitments, and level of income and expenses among many other factors. Therefore, the first

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step is to assess your needs. You can begin by defining your investment objectives and needs,
which could be regular income, buying a home or finance a wedding or educate your children or
a combination of all these needs, the quantum of risk you are willing to take and your cash flow
requirements.

Step Two- Choose the right Mutual Fund

The important thing is to choose the right mutual fund scheme, which suits your requirements.
The offer document of the scheme tells you its objectives and provides supplementary details
like the track record of other schemes managed by the same Fund Manager. Some factors to
evaluate before choosing a particular Mutual Fund are the track record of the performance of the
fund over the last few years in relation to the appropriate yardstick and similar funds in the same
category. Other factors could be the portfolio allocation, the dividend yield and the degree of
transparency as reflected in the frequency and quality of their communications.

Step Three - Select the ideal mix of Schemes

Investing in just one Mutual Fund scheme may not meet all your investment needs. You may
consider investing in a combination of schemes to achieve your specific goals

Step four - Invest regularly

The best approach is to invest a fixed amount at specific intervals, say every month. By investing
a fixed sum each month, you buy fewer units when the price is higher and more units when the
price is low, thus bringing down your average cost per unit. This is called rupee cost averaging
and do investors all over the world follow a disciplined investment strategy. You can also avail
the systematic investment plan facility offered by many open-end funds.

Step Five- Start early

It is desirable to start investing early and stick to a regular investment plan. If you start now, you
will make more than if you wait and invest later. The power of compounding lets you earn
income on income and your money multiplies at a compounded rate of return.

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1.1.8 ADVANTAGES OF MUTUAL FUNDS

Mutual funds make saving and investing simple, accessible, and affordable. The advantages of
mutual funds include professional management, diversification ,variety, liquidity, affordability,
convenience, and ease of recordkeeping—as well as strict government regulation and full
disclosure.

•Diversification:

The best mutual funds design their portfolios so individual investments will react differently to
the same economic conditions. For example, economic conditions like a rise in interest rates may
cause certain securities in a diversified portfolio to decrease in value. Other securities in the
portfolio will respond to the same economic conditions by increasing in value. When a portfolio
is balanced in this way, the value of the overall portfolio should gradually increase over time,
even if some securities lose value.

• Professional Management:

Most mutual funds pay topflight professionals to manage their investments. These managers
decide what securities the fund will buy and sell.

• Regulatory oversight:

Mutual funds are subject to many government regulations that protect investors from fraud.

•Liquidity:

It's easy to get your money out of a mutual fund. Write a check ,make a call, and you've got the
cash.

• Convenience:

You can usually buy mutual fund shares by mail, phone, or over the Internet.

• Low cost:

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Mutual fund expenses are often no more than 1.5 percent of your investment. Expenses for Index
Funds are less than that, because index funds are not actively managed. Instead, they
automatically buy stock in companies that are listed on a specific index

● Transparency
● Flexibility
● Tax benefits

1.1.9 DRAWBACKS OF MUTUAL FUNDS

•No Guarantees:

No investment is risk free. If the entire stock market declines in value, the value of mutual fund
shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer
risks when they invest in mutual funds than when they buy and sell stocks on their own.
However, anyone who invests through a mutual fund runs the risk of losing money.

•Fees and commissions:

All funds charge administrative fees to cover their day-to-day expenses. Some funds also charge
sales commissions or "loads" to compensate brokers, financial consultants, or financial planners
.Even if you don't use a broker or other financial adviser, you will pay a sales commission if you
buy shares in a Load Fund.

• Taxes:

During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent
of the securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on
the income you receive, even if you reinvest the money you made.

• Management risk:

When you invest in a mutual fund, you depend on the fund's manager to make the right decisions
regarding the fund's portfolio. If the manager does not perform as well as you had hoped, you

22
might not make as much money on your investment as you expected. Of course, if you invest in
Index Funds, you forego management risk, because these funds do not employ managers.

23
 COMPANY
INTODUCTION

24
1.2 ABOUT THE COMPANY

The company has eighty years of experience in brokering business it was earlier known as SSKI
Group. The owner of the company is Mr. Dinesh Murikya. Sharekhan is one of the leading retail
brokerage firms in the country. It is the retail broking arm of the Mumbai-based SSKI Group,
which has over eight decades of experience in the stock broking business. Sharekhan offers its
customers a wide range of equity related services including trade execution on BSE, NSE,
Derivatives, depository services, online trading, investment advice etc. The firm’s online trading
and investment site-www.Sharekhan.com-was launched on Feb 8, 2000. The site gives access to
superior content and transaction facility to retail customers across the country. Known for its
jargon-free, investor friendly language and high quality research, the site has a registered base of
over 4 lakhs customers. The number of trading members currently stands at over 3 Lakhs. While
online trading currently accounts for just over 1 per cent of the daily trading in stocks in India,
Sharekhan alone accounts for 22 % of the volumes traded online. The content-rich and research
oriented portal has stood out among its contemporaries because of its steadfast dedication to
offering customers best-of-breed technology and superior market information. The objective has
been to let customers make informed decisions and to simplify the process of investing in stocks.
On April 17, 2002 Sharekhan launched Speed Trade, a netbased executable application that
emulates the broker terminals along with host of other information relevant to the Day Traders. This
was for the first time that a net-based trading station of this caliber was offered to the traders. In the last
six months Speed Trade has become a de facto standard for the Day Trading community over the net.
Sharekhan’s ground network includes over 250 centers in 123 cities in India, of which 20 are fully-owned
branches.

SSKI- With a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading
players in institutional broking and corporate finance activities. SSKI holds a sizeable portion of
the market in each of these segments. SSKI’s institutional broking arm accounts for 7% of the
market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional
portfolio investment in the country. It has 60 institutional clients spread over India, Far East, UK
and US. Sharekhan is the retail broking arm of SSKI, an organization with more than eight
decades of trust & credibility in the stock market.

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 ● Amongst pioneers of investment research in the Indian market
● In 1984 ventured into Institutional Broking & Corporate Finance.
● Leading domestic player in Indian institutional business∙

SSKI GROUP COMPANIES

● SSKI Investor
● Services Ltd (Sharekhan)
● S.S. KantilalIshwarlal Securities
● SSKI Corporate FinanceIdream Productions

1.2.1 TECHNOLOGY USED BY COMPANY

Sharekhan has always believed in investing in technology to build its business. The company
has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle,
Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies
India Ltd, Spider Software Pvt. Ltd. to build its trading engine and content

SHAREKHAN BUSINESS

● Brokering business
● White feathering house production
●

VISION

To be the best retail brokering Brand in the retail business of stock market.

MISSION

26
 To educate and empower the individual investor to make better investment decisions through
quality advice and superior service.

1.2.2 AREAS OF INVESTMENT THROUGH SHAREKHAN

● Derivative
● Commodity
● Equity
● IPO’s
● Research Tips
● Portfolio Management Services
● Research Tips
● Ignite

DERIVATIVE MARKETS

Financial markets are, by nature, extremely volatile and hence the risk factor is an important
concern for financial agents. To reduce this risk, the concept of derivatives comes into the
picture. Derivatives are products whose values are derived from one or more basic variables
called bases. These bases can be underlying assets (for example forex, equity, etc), bases or 9
reference rates. For example, wheat farmers may wish to sell their harvest at a future date to
eliminate the risk of a change in prices by that date. The transaction in this case would be the
derivative, while the spot price of wheat would be the underlying asset.

Development of exchange-traded derivative

Derivatives have probably been around for as long as people have been trading with one
another. Forward contracting dates back at least to the 12th century, and may well have been
around before then. Merchants entered into contracts with one another for future delivery of
specified amount of commodities at specified price. A primary motivation for pre-arranging a

27
buyer or seller for a stock of commodities in early forward contracts was to lessen the
possibility that large swings would inhibit marketing the commodity after a harvest.

The need for a derivative market

The derivative market performs a number of economic functions:

● They help in transferring risks from risk adverse people to risk oriented people.
● They help in the discovery of future as well as current prices.
● They catalyze entrepreneurial activity.
● They increase the volume traded in markets because of participation of risk averse
People in greater numbers.
● They increase savings and investment in the long run.

COMMODITY

Although commodity derivatives command a humble share of 6% in the derivatives segment

across the world, yet these record high volumes in the markets the world over compared to
equity derivatives. In an era where risks to investments are on the rise, India needs to switch to
commodity derivatives and also to weather derivatives (when these are launched), if it needs to
top the list of developed nations. Of course with the other asset classes offering attractive
returns, "Why Commodities?" is the inevitable question that pops in one's mind today, more so
10 considering that the BSE Sensitive Index is scaling new highs by the day. Well, despite
offering relatively lower returns, commodity derivatives provide unique money-making
opportunities to a wider section of market participants, starting from planters to exporters,
importers et al. And to the agrarian Indian population commodities are obviously not new, nor
are the advantages of trading in them unknown.

● No balance sheet, P&L statement, EBITDA and reading between the lines. Commodity
trading is about the simple economics of supply and demand.
● Supports are known, only resistance matters! Minimum support price acts as a
statutory support for many commodities.

28
 ● No Dollar-Rupee premiums/discounts. No hedging on the NYMEX. Indian commodity
derivatives hedge both forex and commodity specific risks at a single cost.
● No breaking of heads over market direction. Seasonality patterns quiet often provide
clue to both short- and long-term players.
● No scam, no price rigging. Commodity trading comes with nil insider trading and
company specific risk.

EQUITY

With a Sharekhan online trading account you can buy and sell shares in an instant. Any time
you want, from anywhere you like. A Sharekhan online trading account comes with a
depository participant account where you can keep all your shares, in safe custody with
National Securities Depository.

You can also link a Sharekhan online trading account to an Internet banking account of your
choice, so that you can move cash in and out of this account easily, without the bother of
writing cheques all the time.Sharekhan offers two types of trading accounts to suit your
trading habits: Sharekhan Classic account and Sharekhan speed trade account.

IPO’S

An IPO, or Initial Public Offering, is the sale of shares by a company to the public for the first
time. Colloquially, it is said that a company is 'going public.'

How is then that companies like ONGC and GAIL which are already listed are going for an
'IPO' again?

The government is the majority stockholder in these companies and it is offering a percentage of
its stock now to the public. So strictly speaking, public sector companies that are already listed
are not having their 'IPO' but they are going for a 'public offering' of their shares. It's a technical
distinction and one that should not bother individual investors. To apply to an IPO you have to
fill an IPO application form.

29
PORTFOLIO MANAGEMENT SERVICES

Sharekhan Portfolio not only gives the best summary of your investments but also includes live
price/events updates to give a complete view. Every investment made by you is supported by a
quick glance into the scrip so that you know the value of your money.

RESEARCH TIPS

Research tips can be accessed through the web based platform or through push notifications on
the desktop or as text messages and email in the mobile phones. These research tips include:

•Pre market reports: This report consists of events, views and more

•Daring Derivatives: It covers all calls relating to futures and options

• High noon: It is a newsletter particularly aimed at technical traders. It carries punter calls and
Smart chart. It is released at noon and is to be acted upon during the day.

•Eagle eye: It is a newsletter similar to that of the high noon research except that the research
reports are to be applied on the next following day. This helps the technical traders to decide
their position better.

•Value line: It is a monthly magazine which is released by SHAREKHAN to provide all the
details to the clients about the happenings of the past month based on which they can anticipate
their positions for the future.

•Stock Ideas: This provides the reports based on what is the best stock to choose during the day.
It provides the complete details as per the minimum amount, the maximum amount at which the
stock should be bought. Besides stop loss and target is also

•Mutual fund reports: Provides monthly reports based on what’s new and the top picks of the
mutual funds.

30
IGNITE

This is an educational Support tool that provides informative content for people who are
interested in making money through stock markets. This course categorized as per equity and
commodities, futures and options, currency trading etc. This entitles the company to earn from
the respective students, and is further entitles to encashment on the future course of action, as
these trained students would apply these strategies on the stock market and generate the
brokerage for the firm. Ignite features not only the educational aspect, but it also includes an
array of advanced features and technical indicators which is added as a support tool in its
flagship product Trade Tiger. Some of the premium features includes-

•Stock Scanner: Finding the perfect stock to trade in terms of performance and variations in a
day is difficult to decide. Stock scanner judges a stock based on the volume, spread, DATR,
Average Volume (50 days), % change in one week. It is based on these aspects that stock
scanner advises to put stocks on market watch and analyze.

•Position size Planner: Position size planner simulates the risks that the client wants to take up as
per the capital allocation size. 2% is the recommended risk that a normal trader should take, but a
risk taker would obviously try taking up more risk. Such a Position size planner comes in to
picture, when a Bracket Order is taken.

•Ignite decision support tool: Ignite provides the clients with “calls” that they can take up either
for-

1.2.3 SWOT ANALYSIS

A SWOT analysis focuses on the internal and external environments, examining strengths and
weaknesses in the internal environment and opportunities and threats in the external
environment.

STRENGTHS

Services
As a product Sharekhan is a extremely innovative product with very less cost. Services like
online trading facility, institutional and domestic broking, customized research reports with

31
almost 80% efficiency etc give Sharekhan an edge over its competitors. Sharekhan provides
other support services that make retail investors more confident and assured with their trading.
SMS alerts (allowing traders and investors to make the most of the available opportunities),
Softer, intangible features like imagery, equity driving preference. Through efficient trading
processes Investors can place their orders directly on the Internet, do all the information seeking
and basically own the investing process.

Distribution Network
Sharekhan with almost 250 branches spread across 123 cities beefed up by comprehensive online
research, advice and transaction services. In near future expect to make 200000+ retail customers
being serviced through centralized call centre / web solution, 60 branches/semi branches
servicing affluent/aggressive traders through highly skilled financial 14 advisors, 250
independent investment managers/franchisees servicing 50000 highly valued clients, strong
advisory role through Fundamental & technical research and new initiatives are being made in
Portfolio Management Services & Commodities trading.

Marketing
Sharekhan is a product of SSKI, a veteran equities solutions company with over decades of
experience in the Indian stock markets. Sharekhan does not claim expertise in too many things.
Share khan’s expertise lies in stocks and that's what it talks about with authority. So when he
says that investing in stocks should not be confused with trading in stocks or a portfolio-based
strategy is better than betting on a single horse, it is something that is spoken with years of
focused learning and experience in the stock markets.

Products
Company’s product line is quite flexible in the sense that there is a product for every kind of
investors. Also all the products cover all the loopholes of all the products offered by the other
competitors like low cost, user-friendly online trading services etc

32
WEAKNESS

Customer Satisfaction

As far as customer satisfaction goes Sharekhan has to tighten their socks. Many broking houses
catering to heavy investors or small segment of the market can afford to and does provide
relationship managers for their customers, who can understand the trading needs of individual
customers, and advise accordingly. However, a broking house like Sharekhan, which caters to
the mass segment, is in no position to provide relationship managers for individual customers.

Branding
Though the company has a efficient products but large part of investment interested population
does not know the company. The most basic expectation for a trader or investor when one 15
begins trading is that one must get timely delivery of shares and proceeds from sale of shares.
Also ones cash balances with the broker must be safe and secure. Though this confidence in the
broker comes with time and experience, good and transparent practices also play a major role in
imbibing confidence in traders.

Competition from banks

Most of the banks due to good branding have the faith of the customers of their banking
database. So they enjoy the liberty of huge database and customers find it more reliable to trade
there rather than with a unknown broker. Also banks like HDFC Bank and ICICI Bank have the
advantage of linking the trading accounts of their customers to saving accounts. This makes
trading easier, and at the same time a trader withdraws exactly as much money from his account
as is needed to complete the trade. Similarly sales proceeds are credited directly to saving
account.
OPPORTUNITIES

The external environment analysis may reveal certain new opportunities for profit and growth.

Ever-increasing market
After the NSE brought the screen based trading system stock markets are now more secured
which has attracted lot of retail investors and the demand is increasing day by day. This has

33
resulted in improved liquidity and heavy volumes on transactions. Sharekhan is one of the early
entrants here. As to how much it will roar and how swift it can swoop on the market, the future
alone can answer such queries. Sharekhan has been a mega player and is known for being a
mover of stocks. It is also known for putting big deals through and enjoys good networking with
the FIIs. It has been dynamic enough to move with the times and capture the opportunities that
the market throws up from time to time.

Improving Technology
In country like India technology is always improving which gives the company a chance to keep
on improving their product with time whereas for the small players like local brokers it will be
difficult to keep the same pace as the changing technology. Also with SEBI lying down some
strict guidelines small brokers are finding it harder to retain the customers with no research
department and small capital. The traditional business model is highly dependent on a large
network of sub-brokers, and many established players may not have systems (technology,
customer service, etc.) capable of directly servicing so many retail customers

Unfulfilled needs of the customers

With so many competitors offering their products in the market but no one is able to completely
satisfy the customers. Some have the problem of lack of information or some were scared of
volatility of the stock markets. Sharekhan has the opportunity to tap this unsatisfied set of
customers and to make hold in the market. The Internet serves to break all barriers to
information, as it offers an extremely hassle-free investing platform. And, Sharekhan hopes to
fully utilize and capitalize on this platform. This original idea by Sharekhan itself was born out
of the consumer's need for a more transparent, easy to understand and convenient option of
investing in stocks.

Education Level
The education level in the country is improving year after year as far as technology goes. With
that the understanding of the stock market is also increasing and a lot of retail investors are
steeping in the markets which are being shown by increasing volumes, transactions and indices

34
THREATS

New Competitors
A lot of new competitors are trying to enter the market in this bullish run to taste the flavor of
this cherry. This is creating a lot of competition for large players like Sharekhan and it is
creating little confusion in the minds of the customers about the services provided by the broker.
Also many banking firms are entering into the market with huge investment. Competitors like
ICICI, kotak, HDFC, 5-paisa etc. are posing a lot of threats to the company.

Technology based business

Online trading is totally based on the technology, which is quite complex. Typically, the
technology solution has to start from the Internet front-end (or the screen that you see when you
begin trading). Then it needs to get into the 'middle tier' of risk management systems that assess
data from banks and depository participants (DP), calculate client risk at that point in time, and
give the 'Go/No go' advice to the trade. So technology is a kind of threat because unless until it is
working properly it is good but Internet is not that safe. Though a lot of cyber laws are being
made but not yet executed.

Problems of the Organization

 Lack of awareness of Sharekhan and stock market:Since the area is not known before it
takes lot of time in convincing people to start investing in shares primarily in IPO’s.
 Lack of Techno Savvy people and poor internet penetration:Since most of the people are
quite experienced and also they are not techno savvy. Also Internet penetration is poor in
India.

 Some respondents are unwilling to talk:Some respondents either do not have time or
willing does not respond, as they are quite annoyed with the phone call.

 Inaccurate Leads:Sometimes leads are provided which had error in it, which varies from
only 5-digit phone number, some people have registered to know about their personal
ueries. They are the unsatisfied clients of the company.

35
  Misleading concepts:Some people think that as all the shares are in electronic form and
they don’t have any physical proof. Sometimes this leads to a great misconception of the
entire process.

1.2.4 5 FORCES

FIGURE-2

MARKETING MIX

The marketing mix of Sharekhan is an excellent example we have seen in the industry because
no other brokering organization has such products to target the investors of different minds,
incomes and aims. There is an objective of satisfying the customer as to make him delighted with
affordable prices and convenient services. The fourth P of the marketing mix is the best at
Sharekhan in India because the total no. of share shops are widespread all over to have the

36
maximum contacts and awareness about Sharekhan, and we can say that it has achieved that
because it is having the maximum turnover than any other broker in India. The Classic, Speed
Trade and Speed Trade Plus are the trading products, which are one of the bests in the market.
The marketing is done based on leads generated through the web contact; Tele-contact and
personal contact with the customer and is a planned procedure to find out new customers. The
marketing management is carried out in an excellent way at Sharekhan.

PROMOTIONAL MIX

Promotional activities at Sharekhan are done by web, e-mails and personal contact. Sharekhan is
also organizing seminars and presentations and promotes its services to the clients. It is spending
Rs.20000 per month for promotional activities.As explained earlier, Sharekhan is having the
largest distribution chain of retailoutlets of share shops. And it can be seen also because there are
180 share shopsin 90 cities, which gives the maximum awareness to Sharekhan. The
distribution of Sharekhan is also proved by its turnover and awareness among the investors in the
stock market.

The marketing strategies followed by Sharekhan at this point are as given below:

The excellent marketing mix example- Product, Price, Place, Promotion and for services
additional 3Ps viz. People, Process and Physical evidence, are managed according to the needs of
the customers and try the best to deliver the maximum value to the customers for what they pay a
price. The HR and Operations are one of the best at Sharekhan to help the customers for getting
the needs fulfilled with a family culture and atmosphere of harmony, peace and brotherhood and
it is focusing on the specific segments like HNI, Delivery-based and Intra-day

1.2.5 COMPETITORS OF SHAREKHAN LTD.

Some of the main competitors of Sharekhan Mutual Fund in Delhi are as follows:-

• ICICI Mutual Fund

• SBI Mutual Fund
• Reliance Mutual Fund

37
• UTI Mutual Fund
• Birla Sun Life Mutual Fund
• Kotak Mutual Fund
• HDFC Mutual Fund
• Sundaram Mutual Fund
• LIC Mutual Fund
• Franklin Templeton

FIGURE-3

1.2.6 OBJECTIVES OF THE STUDY

1. To find out the Preferences of the investors for Asset Management Company.
2. To know the Preferences for the portfolios.
3. To know why one has invested or not invested in Sharekhan Mutual fund

38
 4. To find out the most preferred channel.
5. To find out what should do to boost Mutual Fund Industry.

1.2.8 SCOPE OF THE STUDY

A big boom has been witnessed in Mutual Fund Industry in resent times. A large number of new
players have entered the market and trying to gain market share in this rapidly improving market.
The research wascarried in Delhi. I had been sent at one of the branch of Sharekhan Ltd. of Delhi
where I completed my Project work. I surveyed on my Project Topic “Comparative study of
Mutual Fund” on the visiting customers of the Sharekhan ltd. Branch Vaishali Ghaziabad. The
study will help to know the preferences of the customers, which company, portfolio, mode of
investment, option for getting return and so on they prefer. This project report may help the
company to make further planning and strategy.

39
Chapter:-2

40
 LITERATURE REVIEW

A literature review is an evaluative report of studies found in the literature related tour selected
area. The review should describe, summarize, evaluate and clarify this literature. It should give a
theoretical basis for the research and help us to determine the nature of our own research. Select
a limited number of works that are central to our area rather than trying to collect a large number
of works that are not as closely connected to our topic area .A literature review goes beyond the
search for information and includes the identification and articulation of relationships between
the literature and our field of research. While the form of the literature review may vary with
different types of studies, the basic purposes remain constant:

a) Provide a context for the research

b)Justify the research

c)Ensure the research hasn't been done before (or that it is not just a "replication study")

d)Show where the research fits into the existing body of knowledge

e)Enable the researcher to learn from previous theory on the subject

f)Illustrate how the subject has been studied previously

g)Highlight flaws in previous research

h)Outline gaps in previous research

i)Show that the work is adding to the understanding and knowledge of the field

j)Help refine, refocus or even change the topic.

There is a vast body of literature by eminent scholars and financial experts on different aspects of
the stock market. The literature available on stock market mainly deals with various aspects such
as stock market efficiency, stock pricing, stock valuation and stockmarket operations-. This
chapter presents an overview of the important studies mid literature on capital market. The
review of the available literature shows that although there are a number of studies on the

41
different aspects of capital market, there is no specific comprehensive study on the attitudes,
aspirations and perceptions of individual investors. The present study is an attempt to fill this gap
to a certain extent.

DOW Theory Trends-The ideas of Charles Down the first editor of the Wall Street Journal, form
the basis of technical analysis. The Dow Theory is a method of interpreting and signaling
changes in the stock market direction based on the monitoring of the Dow Jones Industrial and
Transportation Averages. Dow created the Industrial Average, of top blue chipstocks, and a
second average of top railroad stocks (now the Transport Average). He believed that the
behavior of the averages reflected the hopes and fears of the entire market. The behavior patterns
that he observed apply to markets throughout the world.

Baumol (1965)In this paper researcher ascertains the importance of contribution to a better
understanding of the performance of the stock market. His book represents a synthesis of past
research and current thinking on the subject. It analyses in considerable detail both the short-run
and long-run price equilibrating processes and points out important departures from the
competitive deal and the implications of these departures to stock market efficiency. Besides,
Baumol offers his own hypothesis on the pricing of securities, and he sheds new light on the
overall

efficiency of the stock market as a mechanism for allocating the nation’s capital resources.

Bhatia (1970)- In this researcher has made an evaluative study of the “New Issue Market (NIM)”
for the period 1958-1973. The role of the financial institutions in the NIM has been described
and evaluated. The study shows that a new class of middle - income individual investors has
emerged as an important supplier of the risk capital. The growth of joint stock companies played
an important role in the development of the new issue market. Besides, the government also
passed various legislations to protect the interests of the investors. Of the various institutions
involved in the organization of the NIM, stock exchanges are the most important, because they
provide a continuous market for issued securities.

Gupta (1972)-In this researcher he has studied about the working of stock exchanges in India

42
and has given a number of suggestions to improve its working. The study highlights the need to
regulate the volume of speculation so as to serve the needs of liquidity and price continuity. It
suggest the enlistment of corporate securities in more than one stock exchange at the same time
to improve liquidity. The study also wishes the cost of issues to be low, in order to protect small
investors.

Rohatgi (1973) This research explains that the basic function of the stock market is to provide
ready marketability or liquidity to holdings of securities. The ideal stock market is one that can
provide instantaneous and unlimited liquidity. But it is reasonable to assume that a prudent long-
term investor in equities would provide for his immediate cash needs. This is in agreement with
the three motives of liquidity preference. If so, one would expect not `instant' liquidity, but
moderate liquidity. It will be unreasonable for any investor to suppose that his equity holdings
are as good as cash.

McKinnon and Shaw (1973)

This study investigated the advocate liberalization of financial market. Study argues the state
intervention in setting interest rates and quantitative measures of resource allocation adversely
affect, not only allocating efficiency but also depress the aggregate saving rate in less developed
economies.

Khan (1976)

This study of researcher examines the role, and the cost of raising funds from the market. The
study goes on to suggest appropriate measures to enable the NIM to play a part in consonance
with the requirements of the planned growth of industry. The core of the study deals with the
new issues and company finance, the structure of underwriting, and the cost of capital. The study
has important policy implications in terms of its relevance to the national economy. In the
process of industrialization, a developed NIM would be instrumental in forging an organic link
between the collection and distribution of industrial capital.

Blume and Friend (1978)

This study states that the proportion of stock owned by institutional investors in America has
increased sharply, while that owned by individual investors has decreased. They analyze the

43
effects of the shift in stock ownership from individuals to institutions on the efficiency of equity
market. They also examine, the pros and cons of numerous proposals for improving

can usually buy mutual fund shares by mail, phone, or over the Internet.

44
Chapter:-3

45
3.1 Research Methodology

This report is based on primary as well secondary data, however primary data collection was
given more importance since it is overhearing factor in attitude studies. One of the most
important users of research methodology is that it helps in identifying the problem, collecting,
analyzing the required information data and providing an alternative solution to the problem .It
also helps in collecting the vital information that is required by the top management to assist
them for the better decision making both day to day decision and critical ones.

3.2 Data sources:

Research is totally based on primary data. Secondary data can be used only for the reference.
Research has been done by primary data collection, and primary data has been collected by
interacting with various people. The secondary data has been collected through various journals
and websites.

3.3 Duration of Study:

The study was carried out for a period of two months, from 02nd May to 02nd July 2019.

3.4 Sampling:

Sampling procedure:

The sample was selected of them who are the customers/visitors of Sharekhan Ltd. of Delhi,
irrespective of them being investors or not or availing the services or not. It was also collected
through personal visits to persons, by formal and informal talks and through filling up the
questionnaire prepared. The data has been analyzed by using mathematical/Statistical tool.

Sample size:

The sample size of my project is limited to 50 people only. Out of which only 6 people preferred
to invest in Sharekhan Mutual Fund while 44 people preferred to invest in other Mutual Fund
Company.

46
Chapter:- 4

47
 DISCRIPTIVE ANALYSIS

Q.No.:-1
TABLE-1

Age Response
Below 20 9
20-40 31
40-60 8
Above 60 2

GRAPH-1

Age
35

30

25

20

15

10

0
20-40 40-60 Above 60 Below 20

Interpretation:-
It is seem from the above graph that the more numbers of respondent are in the age groups of 20-
40 years. The least numbers of respondent are in the age group of above 60 years.

48
Q.No.:-2
TABLE-2

Gender Response
Male 31
Female 19

GRAPH-2

Gender
35

30

25

20

15

10

0
Female Male

Interpretation:-
In the above graph, we see that the numbers of male respondent are more than the female. From
the total 50 respondent 31 are male and 19 are female.

49
Q.No.:-3

TABLE-3

Occupation Response
Students 24
Business 8
Govt. Employees 3
Private Employees 10
Retired 2
Unemployed 3

GRAPH-3

Occupation
30

25

20

15

10

0
Business Govt. Private Retired Students Unemployed
Employees Employees

Interpretation:-
From the above graph, we can see that more numbers of respondent are Students (24), Private
Employees (10), Business (8), Govt. Employees (3), Unemployed (3) and Retired (2).

50
Q.No.-4
TABLE-4

Your Monthly Income Response

Below 10,000 17
10,000-25,000 14
25,000-50,000 12
Above 50,000 6

GRAPH-4

Your Monthly Income

18
16
14
12
10
8
6
4
2
0
10,000-25,000 25,000-50,000 Above 50,000 Below 10,000 (blank)

Interpretation:-
We can see from the above graph that the people with income group of below Rs. 10,000 are
more(17), Rs.10,000-25,000 (14), Rs. 25,000-50,000(12), above Rs. 50,000(7).

51
Q.No.-5

TABLE-5

How much you save? Response

Below 5,000 30
5,000-10,000 13
10,000-20,000 3
Above 20,000 3

GRAPH-5

How much you save?

35

30

25

20

15

10

0
10,000-20,000 5,000-10,000 Above 20,000 Below 5,000 (blank)

Interpretation:-
We can see from the above graph that the people of who are saving monthly amount is more i.e.
Below Rs. 5,000 and least i.e. Above Rs. 20,000.

52
Q.No.-6

TABLE-6

Where do you invest your Response

saving?
Mutual Fund 17
Equity 5
Insurance 11
Fixed Deposit 17

GRAPH-6

Where do you invest your saving?

18
16
14
12
10
8
6
4
2
0
Equity Fixed Deposits Insurance Mutual fund (blank)

Interpretation:-
From the graph, it represent that people invest more in both Fixed Deposit &Mutual Fund i.e.
(17), and least in Equity i.e. (5).

53
Q.No-7
TABLE-7

If you invest in mutual fund, Response

which company?
Sharekhan ltd. 6
ICICI Direct 13
SBI Blue Chip Fund 21
HDFC Mid Cap 10

GRAPH-7

If you invest in mutual fund, which

company?
25

20

15

10

0
HDFC Mid Cap ICICI Direct SBI Blue Chip Sharekhan ltd. (blank)
Fund

Interpretation:-
From the above graph, we can say that 21 people like to invest in SBI Blue Chip, and 6 people
like to invest in Sharekhan.

54
Q.No.-8

TABLE-8

Are you satisfied? Response

Yes 38
No 12

GRFAPH-8

Are you satisfied?

40
35
30
25
20
15
10
5
0
No Yes (blank)

Interpretation:-
In the above graph, 38 people are satisfied with their investment while 12 people are not satisfied
with their investment.

55
Q.No.-9

TABLE-9

Your investment decision are Response

influence by
Oneself 19
Broker 4
Eco. Police 0
Market Research 11
Friends/Relatives 14
Any other 2

GRAPH-9

Your investment decision are

influence by
20

15

10

Interpretation:-
In this graph 19 people invest by their oneself while 31 people invest by getting influence by
friends, relatives, market, broker, etc.

56
Q.No.-10

TABLE-10

What are the factor which you Response

considered before investing?
Financial position 6
Current Market Position 12
Goodwill 6
Future Prospects 18
Any others 8

GRAPH-10

What are the factor which you

considered before investing?
20

15

10

0
Any others Current Market Financial Future Goodwil
Position Position Prospects

Interpretation:-
In the above graph, 18 people consider Future prospectus while investing, 12 people consider
Current Market Position, 6 people consider Financial position and Goodwill while 8 people
consider any other factor.

57
 4.2 FORMULATIION OF CHII SQUARE

TABLE-11

If you Invest in Mutual Fund, which Mutual Fund you preferred? Total

SHAREKHAN ICICI DIRECT SBI BLUECHIP HDFC MID

LTD. CAP

MALE 2 7 15 7 31
Gender
FEMALE 4 6 6 3 19

Total 6 13 21 10 50

TABLE-12

Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 3.524a 3 .318

Likelihood Ratio 3.479 3 .324

Linear-by-Linear Association 2.749 1 .097

N of Valid Cases 50

58
59