Creating the Logo

1. Add new text (Shift+A > Text) and type out your company name.

2. Change the font to anything you like. I chose Optimus Princeps. Rotate the font by 90
degress so it’s flat when looked at in front view (Numpad 1).

3. Set Extrude to 0.05, Depth to 0.009, and Resolution to 4.

4. Convert the text to a mesh (Alt+C) and clean up any problems that was caused by the
bevel (the first E in my example).

Creating Brushed Metal text

5. UV unwrap the text (U) using ‘Project from View’ (in front view).

6. Add a new material and set the shader type to Glossy. Set the roughness to 0.05.
7. Go to the Node Editor, and create the following node setup:

Lighting the Text

8. Position the camera front on to the text.

9. Add a plane and scale and position as shown. This will be used to cast reflections on the
text. The text is 100% glossy, so it won’t catch any diffuse light.

10. Add a new material to the plane. Set it to Emission with a Strength of 3.
11. Go to the Object panel and under Ray Visibility, uncheck Camera. This will make the
object invisible to the camera.

How to make an object invisible to the camera in Cycles

Oooo… slick. But the text kind of disappears at the bottom. Let’s fix that…

12. Duplicate the plane and place it below the text as pictured. Make a new material, set the
strength to 1 and color to slightly yellow (for mo drama yo).
Much better! Now the whole word is visible, whilst still lookin schmexy…

Creating a Gemstone

13. Go to File>User Preferences>Addons and enable the Extra Objects addon.

14. Go to a new Layer. Press Shift+A, Mesh>Extra Objects>Gemstones>Gem.
15. Press T to bring up the toolbar with the mesh options. Set the settings as shown:

16. Add a new material to the Gemstone. Set the shader to Glass and the color to light
green-aqua.

17. Go to the modifier stacker and add a Bevel with a width of 0.0040.
Creating the gemstone reflections

Without anything to reflect, the gemstone will be nothing more than a green smudge on your
screen. So let’s add some “sparkle” using the background.

18. Go to the node editor and click the World icon in the bottom bar. Add a Checker
Texture node and connect it to the background. Set the Scale to 20and Strength to 3.
“Cool refractions bro, but the background’s makin’ me trip!”

19. Add a Light Path and Mix node, then connect as pictured below. This will make the
background invisible to the camera.

How to make the texture invisible to the camera

Much better! Checkerboard wallpapers were like soooo 1970s anyway.

But wait, there’s more! We actually don’t want the checkerboard background to cast any
reflections either. Otherwise we’ll run into problems later with our text. So let’s turn off
reflections too.

20. Duplicate the previous Mix node and connect as pictured:

How to make a background texture not show up in reflections

21. Select the text and go into edit mode. Select “Pictures” using the box tool (B) and
press P>Selectionto make it a separate object.
22. Separate the two words and place the gemstone in the middle.
Slowly getting there.

Creating a “floating particle” background

23. Add a Plane, scale it up to cover the grid floor and place below your scene out of view of
the camera. Add a Location Keyframe (i) on Frame 1.

24. Go to Frame 10, move the plane above the camera and add another Location
Keyframe (i).
25. Go to the f-Curve editor. Delete the X and Y location tracks (as they aren’t needed).
Select the Z-Location track and press V>Vector (this will make the animation linear without
slowing down).

26. With the plane selected, add a new Particle System.

27. Set the Emission amount to 5000. Start: 1, End: 10. Lifetime: 260.

28. Set the Normal to 0. Brownian: 0.1 (subtle drifting behavior). Gravity: 0.
Play the animation now and you should see this

29. Somewhere out of view of the camera, add a Circle and in the toolbar, set the Vertices
to 8 and Fill type to Ngon.

30. Add a new material to the circle. Set the surface type to Emission with a Strength of 4.
31. Select the plane again and under the Particle Settings, Render, click Object select the
name of the Circle. Alter the size till you have small-ish particles.

32. Go to the Particle settings, enable Rotation and Dynamic. Set the Initial Orientation to 1
and Angular Velocity to Random: 2. This will make the particles gently rotate as they float
around.
Yay, particles! But it looks terrible because there’s no sense of depth.

33. Select the camera and set the Focus point to the Text (should be the word “Emerald”).
Set the f/Stop to 0.05.
Yay! Sweet, sweet DoF.

Volumetric Lighting

NOTE: Volumetric lighting is currently not available in Cycles (as of November 2012), so the
Internal Render engine will be used.

34. Create a new scene using Link Object Data.

35. Name the new scene Volumetric Lighting and set the render engine to Blender.
36. Add a spotlamp with a Halo step 5.
37. Add a plane and subdivide it 7 times (W).
38. Use the circle tool (C) to select random holes in the mesh.
39. Delete those vertices and position the plane at the top of the spotlight cone, but out of
view of the camera.
40. Move the spotlight and plane to a separate layer. Go to the render layer settings and
select that layer in the layer options. Check All Z.
41. Go back to the main Scene and jump to the compositor. Add another Renderlayer and
set the scene to Volumetric Lighting. Add another mix node and connect as shown:
The Fac value determines how thick to make the volumetric light.

Making the text glow

42. Select the Text, go to the object panel and set the Pass Index to 1 (do each text object
separately).

43. In the RenderLayer check Object Index.

44. Go to the compositor and add an ID Mask (Add>Converter) and a Mix Node. Connect
as shown:

45. Add an RGB Curve Node and Blur Node. Connect and change as shown:
46. Finally, add a Mix Node, set to Add and connect to the rest of the compositor as shown.

47. To keep things organized, create a group out of the newly created nodes (Ctrl+G). Set
the name to “Text Glow”.
Making the gemstone “shine”

48. Select the gemstone and set the Pass Index to 2.

49. Go to the compositor, add an ID Mask set to 2, and a Mix node. Connect as shown:

50. Add a Glare node and set as shown:

51. Add another Mix Node and set as shown:

52. Keep it organized by grouping the newly created nodes (Alt+G).

The new method for creating Vignettes

53. Add an Ellipse Mask (Add>Matte) and set the settings as shown:
54. Add a Blur Node, set to Fast Gaussian, Relative, Y, 10% and connect to the Ellipse
Mask.

55. Add a Mix node, set to Multiply and connect as shown:

56. Keep it tidy by making a group out of those newly created nodes (Alt+G).

57. For the final touch, add a color balance node and tweak the middle wheel to be slightly
purple (complimentary color of green).
Complete composite:
Animating the logo

58. Go to Frame 200. Select the text and add a LocationRotation keyframe (i).

59. Select the camera and position your cursor over the Focal Length and press i to create
a keyframe.
60. Go to Frame 100. Move the Emerald right in front of the camera. Add another
LocationRotation keyframe (i).
61. Position the word “Emerald” behind the gemstone, slightly rotated. Add another
LocationRotation keyframe.

62. Move the word “Pictures” behind the camera. Add another LocationRotation keyframe.
63. Zoom the camera in to Focal Length 60 and create another keyframe by hovering over
the field and press i.
Playback the animation now and you should see a completed logo animation, fit for any
movie production company :)

Finished