Imagery

• Imagery - Style Overview

• People Photography - Style Principles
• Samples
Imagery
Style Overview

People Photography represent employees, clients

and clients’ customers alike.

This image style shows real people in real world

situations – employees, clients as well as

clients’ customers – interacting and
communicating with each other.
People Photography
Style Principles
Models

The people of in these images are not perfect models they are
not posing for the camera.

Settings

Environments like at work, outdoors, at home etc. should be

used to create a sense of realism. Avoid photography studios.

Light

Natural light should be used where possible. However, light in

any given environment may be used, such as a lamp in a room.
It should always be clear where the light source originates.

Composition

Close cropping and eye height angles are preferable, to allow

the viewer to get engaged and feel like part of the depicted
scene.
SAMPLES
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SAMPLES