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Packaging Pemula PDF
Packaging Pemula PDF
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction
1. Introduction
2. Design Considerations
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 2
Digital Learning Environment for Design - www.dsource.in
Design Course
Introduction
Packaging Design -
An Introduction Packaging Design is a multi-disciplinary field which considers functional aspects such as holding and protecting
its contents from damage; transportation, manufacture; distribution and graphic design elements on the surface
Basic Elements and Principles of the package that result in compelling communication. This introductory course will address the basic elements
by and principles of packaging Design. The emphasis is on understanding aspects of form and structure; the funda-
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and mental design considerations of graphic design elements on the surface of the package. It will include the study
Ms. Moumita Lashkar of package construction – primary and secondary package – and how products are effectively designed and
DoD, IIT Guwahati presented on the shelves.
This course has been developed for a person interested and self motivated in the area of Package design. It en-
courages learning by doing.
Source:
The course is divided into the following two parts comprising of four modules:
http://www.dsource.in/course/packaging-design-in-
• Module 1 - Design Considerations in Package Design
troduction/introduction
• Module 2 - Packaging and Branding of Assam Tea
Design Course
Design Considerations
Packaging Design -
An Introduction The package forms the first interface between the consumer and the product. Communication considerations be-
come one of the important considerations in the design and development of any package. The package is expect-
Basic Elements and Principles ed to communicate what it contains. It is expected to attract and entice the consumer. For a designer, Elements
by of Visual Design in Packaging offers challenges in integrating form and function on the one hand and on the
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and other ensuring that communication aspects are effectively designed on the package.
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations Design Checklist Principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles Primary Display Panel Typography
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging Color Studies Image and Imagery
3. Packaging and Branding
4. References
5. Video
6. Contact Details
Corrugated Packaging
D’source 4
Digital Learning Environment for Design - www.dsource.in
Design Course
Design Checklist
Packaging Design -
An Introduction A brief outline:
It would be good practices to identify the design requirements in the design and development initiatives of most
Basic Elements and Principles Packaging by raising some basic enquiries using the following checklist.
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and The checklist:
Ms. Moumita Lashkar What is the physical form?
DoD, IIT Guwahati - Powder / Granular / Solid / Viscous / Oily or greasy / Liquid / Gaseous.
Source: Information:
http://www.dsource.in/course/packaging-design-in- • Does the package carry all information required by law and in a manner acceptable for
troduction/design-considerations/design-checklist Federal, State and foreign distribution?
• Are instructions and uses legible and easy to understand?
• Is it possible to clarify, shorten, or improve the directions or instructions?
• Should a blank price panel be provided for dealer use?
1. Introduction
• Do the illustrations serve to -
2. Design Considerations - Instruct/ Interest? and/ or
2.1. Design Checklist - Attract the consumer?
2.2. Principles
Inviting attention:
2.3. Primary Display Panel • Are colours and design
2.4. Typography - In good taste?
2.5. Color Studies - Appropriate for product, retail outlet and consumer?
2.6. Image and Imagery - Do they compare favorably with competition?
2.7. Corrugated Packaging • Does the package make a pleasing impression?
3. Packaging and Branding - From a distance/ closer view?
4. References - On shelf, counter or in window?
- In the consumer’s home?
5. Video
6. Contact Details • Does it carry a self-selling story?
• Have all the pros and cons of visibility and package material been weighed?
• Does the package have remembrance or reminder value?
• Is the package a self sufficient advertising unit, or must it depends on other forms of advertising media?
D’source 10
Digital Learning Environment for Design - www.dsource.in
Source: • Have you taken all possible steps to ascertain dealer attitudes?
http://www.dsource.in/course/packaging-design-in- • Are you fully satisfied that there will be, or that there can be developed, a reasonable consumer acceptance for
troduction/design-considerations/design-checklist this product and package?
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 11
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 12
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 13
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 14
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 15
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 16
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/design-checklist
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 17
Digital Learning Environment for Design - www.dsource.in
Design Course
Principles
Packaging Design -
An Introduction In packaging basic design principles are customized to meet the objectives of each design assignment. These
guidelines help to define how color, typography, structure and imagery are applied within a design layout to cre-
Basic Elements and Principles ate the right sense of balance, tension, proportion, and appeal. This is what makes the design elements form the
by communicative attributes of the packaging design.
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
These principles provide a framework for typographic decision making for packaging design. These are:
1. Introduction • Principle 1: Define the typographic personality
• Principle 2: Limit Typefaces
2. Design Considerations • Principle 3: Create Typographic Hierarchy
2.1. Design Checklist • Principle 4: Define the typographic positioning
2.2. Principles • Principle 5: Define font alignment
2.3. Primary Display Panel • Principle 6: Vary typographic scale
• Principle 7: Choose to contrast
2.4. Typography • Principle 8: Experiment with type
2.5. Color Studies • Principle 9: Stack characters carefully
2.6. Image and Imagery • Principle 10: Make it ownable
• Principle 11: Be consistent
2.7. Corrugated Packaging • Principle 12: Refinement for typographic excellence
3. Packaging and Branding
4. References Principle 1: Define the typographic personality
5. Video The visual personality is what communicates how consumers perceive a design. Research, experimentation, prop-
er type selection, and clear visual communication strategy provide the foundation.
6. Contact Details
D’source 18
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 19
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
An Introduction • Centred: With each word or line copy centred within the primary display panel or specific area.
Basic Elements and Principles • Flush left: With each word or line of copy aligned on the left, used most often in western cultures, where read-
by ing is from left to right.
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and • Flush right - With each word or line of copy aligned on the right, can be an awkward choice when there is a sig-
Ms. Moumita Lashkar nificant amount of copy for consumers to read.
• Justified - With words or lines of copy stretched to the same width, but here letter and word spacing can be
DoD, IIT Guwahati
challenging.
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 21
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 22
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 23
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 24
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 25
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/principles
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 26
Digital Learning Environment for Design - www.dsource.in
Design Course
Primary Display Panel
Packaging Design -
An Introduction Hierarchy is emphasis to show order of communication. When hierarchy is correct, the eye follows the design
through a comfortable logical sequence. The personality of the well designed, playful PDP effectively captures
Basic Elements and Principles attention and communicates the products benefits.
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/primary-dis-
play-panel
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video • Communicates the marketing /brand strategy effectively
6. Contact Details • Illustrates product information clearly
• Emphasizes information by hierarchy and uncluttered and easy to read
• Suggests the function, usage, and direction effectively
• Differentiates the product from the competition
• Distinguishes the product on the shelf and in relation to other varieties.
D’source 27
Digital Learning Environment for Design - www.dsource.in
Design Course
Typography
Packaging Design -
An Introduction Text and Typography:
In packaging design, typography is the primary medium for the communication of the product’s name, function,
Basic Elements and Principles and facts to a broad consumer audience. The typographic section, layout and treatment of the words and let-
by terforms effect how the type is read. Ultimately the typography on packaging design becomes one of the most
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and significant elements of the visual expression of the product.
Ms. Moumita Lashkar
DoD, IIT Guwahati Categories of Type:
A basic understanding of typestyle categories and their design attributes can facilitate the selection process.
• Old styles fonts:
Include times new roman, Bembo, Palatino, Goudy, New Baskerville, Garamond and Janson. They:
Source:
- resemble the hand lettering of scribes,
http://www.dsource.in/course/packaging-design-in-
- are graceful in appearance,
troduction/design-considerations/typography
- have a low contrast (the thick and thin strokes are not very different from each other),
- have serifs on lowercase letters that are slanted,
- have serifs that are bracketed,
1. Introduction - have a main stroke that is curved, not sharp,
2. Design Considerations - are a good choice for a lengthy body of text.
2.1. Design Checklist • Modern/ Serif fonts:
2.2. Principles Include Bodoni, Times, Fenice and Madrone. They have:
2.3. Primary Display Panel - high contrasting thick and thins that are radically different,
- thin parts of the letters as the vertical stresses,
2.4. Typography - serifs that are horizontal, no bracketed and meet the stroke with a sharp angle.
2.5. Color Studies
• Slab serif/Egyptian/ Square serif fonts:
2.6. Image and Imagery Include Clarendon, New Century schoolbook, Rockwell, Memphis and Anchen. They have:
2.7. Corrugated Packaging - little or no contrast between the thick and thin strokes,
3. Packaging and Branding - vertical lines that are stressed,
- serif that consists of thick horizontal slabs.
4. References
5. Video • Sans Serif fonts:
Include Avant Garde, Gill Sans, Frankin Gothic, Frutiger, Helvetica and Futura. They have:
6. Contact Details
- no serifs,
- tall X-heights (lowercase letter heights),
- no contrast or vertical stresses,
- no difference in stroke weight either vertical or horizontal.
D’source 28
Digital Learning Environment for Design - www.dsource.in
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/typography
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/typography
Refinement for typographic excellence.
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
Limit typefaces. Make it ownable.
6. Contact Details
D’source 31
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in- Stack characters carefully. Stack characters carefully.
troduction/design-considerations/typography
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 33
Digital Learning Environment for Design - www.dsource.in
Design Course
Color Studies
Packaging Design -
An Introduction Color and Color Palette:
Basics of color:
Basic Elements and Principles The human eye sees color before the brain recognizes imagery in the form of shapes, symbols, words, or other
by visual elements. Seeing color is a complex process. The National Bureau of Standards estimates that the human
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and eye can distinguish more than 10 million different color.
Ms. Moumita Lashkar
DoD, IIT Guwahati Colour Interaction:
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 34
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 35
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 36
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 37
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 38
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details Key points about color:
• Consider color as it communicates the designer’s personality.
• Apply colors across product lines in a coordinate color scheme and across the packaging structures, materials,
and substrates of a brand.
• Match color from the computer to the specified color for the final printed material.
D’source 39
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 40
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 41
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 42
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 43
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 44
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 45
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 46
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 47
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 48
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 49
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 50
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 51
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 52
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 53
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 54
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 55
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 56
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 57
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 58
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 59
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 60
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 61
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 62
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 63
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 64
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 65
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 66
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 67
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 68
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 69
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 70
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 71
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 72
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 73
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 74
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 75
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 76
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 77
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 78
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 79
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 80
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 81
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 82
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/color-studies
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 83
Digital Learning Environment for Design - www.dsource.in
Design Course
Image and Imagery
Packaging Design -
An Introduction Imagery and Cultural Perception:
The perception of imagery differs from culture to culture. Unlike color, images have fewer standard interpreta-
Basic Elements and Principles tions and represent different things to different people. The visual image of the bottom of a character’s shoe is
by considered rude in many Asian cultures, while in Western cultures has little significance.
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar Effective use of imagery:
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
Illustration and photographs as medium for imagery:
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 84
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Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction Characters:
Characters can be developed to support brand communication, promote product attributes, and become the
2. Design Considerations embodiment of the brands personality.
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 85
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations Violators:
Violator is the term used for the visual device that is generally poisoned on top of packaging graphics and is used
2.1. Design Checklist for the purpose of calling attention to or announcing a special feature of the product or package.
2.2. Principles
Common violators for food product claims:
2.3. Primary Display Panel • Fat free/ wheat free/ dairy free/ sodium free
2.4. Typography • Cholesterol free / reduced fat/ low calorie
2.5. Color Studies • Light/ fresh/ unsweetened/ unsalted
• Low fat/ extra lean
2.6. Image and Imagery
• Good source of (dietary fibre, vitamins)
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 86
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Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 87
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 88
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 89
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 90
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 91
Digital Learning Environment for Design - www.dsource.in
Design Course
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/image-and-imagery
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 92
Digital Learning Environment for Design - www.dsource.in
Design Course
Corrugated Packaging
Packaging Design -
An Introduction Box Performance:
The performance of a corrugated box can be evaluated on the basis of its ability to protect the contents, its
Basic Elements and Principles structural strength, appearance, user-friendliness, and finally, how cost effective it is.
by • Functional Aspects
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and • Aesthetics
Ms. Moumita Lashkar
DoD, IIT Guwahati Chart:
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/corrugated-pack-
aging
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 93
Digital Learning Environment for Design - www.dsource.in
Source: Boxes with hand-holes or grips are easier to handle; however, these should in no way compromise the box
http://www.dsource.in/course/packaging-design-in- strength or result in distortion in box-shape when stacked or filled.
troduction/design-considerations/corrugated-pack-
aging An ideal box should have its internal volume just enough to accommodate the contents. It should snugly wrap the
contents leaving minimal interstitial space. However, in practicality, the shape of a box is largely governed by its
ability to be effectively stacked and stored in a limited space.
1. Introduction
2. Design Considerations User-Friendly to Wholesalers and Retailers:
2.1. Design Checklist Wholesalers and retailers may use the box as a display item, a dispensing shelf for the primary package, in the
2.2. Principles godown as stock or lastly, as a selling unit on the retail shelf.
2.3. Primary Display Panel An ideal box, in addition to providing protection to its contents should also be able to display and dispense its
2.4. Typography contents, without the box itself losing any strength and without incurring any increase in cost. Such a box makes
2.5. Color Studies the life of a retailer easier by optimizing the use of valuable storage space.
2.6. Image and Imagery
User-Friendly to End-Users:
2.7. Corrugated Packaging The end-user of the box is the end-user of its contents. The box should be designed in such a way that the end
3. Packaging and Branding user can easily open or close the box, easily take out or put in the contents and easily dispose-off or reuse the
4. References box. The box style may incorporate special features for the convenience of the end user as well as to project the
identity of the user group.
5. Video
6. Contact Details Compression:
Box compression loads are associated with stacking in warehouses. These static and compressive loads occur
because boxes are stacked one on top of the other. The stacking height can vary considerably depending upon
available headroom, storage equipment, stacking ability, or the historical practice. These are static loads and can
readily be analyzed while designing and testing the package.
D’source 96
Digital Learning Environment for Design - www.dsource.in
Source: Technology:
http://www.dsource.in/course/packaging-design-in- Everybody by now understands the importance of the corrugating; the flute profile, the thickness of the com-
troduction/design-considerations/corrugated-pack- bined board etc. but then the challenge is to exploit the maximum strength that the corrugated structure offers.
aging Paper, being a very delicate material, is very susceptible to external effects like various types of forces, ambient
conditions, etc. If the manufacturing process is not well controlled, the paper and the flute, which imparts the
strength to the structure, get damaged. Application of glue, which bonds the whole structure together, has to be
1. Introduction
carefully controlled.
2. Design Considerations
2.1. Design Checklist Fluting:
2.2. Principles Paper is passed through a pair of corrugating rollers in order to achieve the corrugation. The teeth of the corru-
gating rollers press the paper which is passed through them to impart the fluted profile to the paper. The pres-
2.3. Primary Display Panel sure applied on the paper should be within the elastic limit of its fibers as beyond a threshold limit its fibers will
2.4. Typography get stressed so much that they will shift from elastic state to plastic state. Flute made of fibers in plastic state
2.5. Color Studies can no longer perform as an elastic structural member resulting in failure even on application of a small load.
2.6. Image and Imagery
Gluing:
2.7. Corrugated Packaging Gluing is an operation to produce an adhesive bond between the fluting medium and the liners. The process of
3. Packaging and Branding gluing has to be controlled with a great precision to achieve proper functioning of the board as a homogenous
4. References structure. The complete process of gluing takes place in four main stages: the application stage, the wetting
stage, the penetration stage and the setting stage. These stages are influenced by glue properties such as con-
5. Video
centration, viscosity, surface tension, etc.; and by machine conditions like temperature, pressure, speed, etc. Any
6. Contact Details one of these parameters, if not controlled properly may result in defects like poor adhesion, wash-boarding and
warp.
D’source 99
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/corrugated-pack-
aging
Partition Box: Telescopic Box:
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 101
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/design-considerations/corrugated-pack-
aging
1. Introduction
2. Design Considerations
2.1. Design Checklist
2.2. Principles
2.3. Primary Display Panel
2.4. Typography
2.5. Color Studies
2.6. Image and Imagery
2.7. Corrugated Packaging
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 102
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Design Course
Packaging and Branding
Packaging Design -
An Introduction A 10 day design workshop conducted by Prof. Iko Avital, Professor of the Holon School of Art and Design, Israel
was done by the students Department of Design at IIT Guwahati shows the different ideas of Packaging and
Basic Elements and Principles Branding.
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
1. Introduction
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 103
Digital Learning Environment for Design - www.dsource.in
Design Course
Teatime Workshop
Packaging Design -
An Introduction Teatime Workshop:
‘Creativity, Packaging and Branding of Assam Tea’ by Prof. Iko Avital
Basic Elements and Principles
by This creativity workshop, offered to the students of Design at Department of Design forms the outcome of a 10
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and day design workshop conducted by Prof. Iko Avital, Professor of the Holon School of Art and Design, Israel.
Ms. Moumita Lashkar
DoD, IIT Guwahati Studying the Assamese culture of tea growing, its cultivation, processing, packing and marketing, the students
were introduced to the design process and approaches to creative ideation techniques in generating a graphic
identity leading to branding of Assam tea.
Source: The students worked in 4 groups choosing different themes as their design brief and worked in developing the
http://www.dsource.in/course/packaging-design-in-
complete graphic design identity, the packaging design and branding for each chosen area. Presented here are
troduction/packaging-and-branding/teatime-work-
the results of the students work undertaken in this workshop.
shop
1. Introduction
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
The talk by Prof. Iko Avital (Video) introduces the theme of the workshop and he shares his experience of working
with the students in guiding them through this creative design workshop.
D’source 104
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Design Course Video: Reflection on ‘Teatime Design Workshop’ by Professor Iko Avital
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in-
troduction/packaging-and-branding/teatime-work-
shop
1. Introduction
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 105
Digital Learning Environment for Design - www.dsource.in
Design Course
Examples – Case study
Packaging Design -
An Introduction Examples of Tea Time Workshop by Students of Design Department, IIT Guwahati:
1. Premium Tea Packaging
Basic Elements and Principles 2. Shelf Packaging
by 3. Packaging For Children
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and 4. Organic Tea Packaging
Ms. Moumita Lashkar
DoD, IIT Guwahati 1. Premium Tea Packaging:
Design Process followed:
• What is premium?
• Brainstorming
Source: • Form exploration
http://www.dsource.in/course/packaging-de-
• Brand name and logo
sign-introduction/packaging-and-branding/exam-
• Concept development
ples-case-study
Case study – Example download:
1. Introduction • Premium Tea Packaging......
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 106
Digital Learning Environment for Design - www.dsource.in
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 107
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Source:
http://www.dsource.in/course/packaging-de-
sign-introduction/packaging-and-branding/exam-
ples-case-study
1. Introduction
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 108
Digital Learning Environment for Design - www.dsource.in
Source:
http://www.dsource.in/course/packaging-de-
sign-introduction/packaging-and-branding/exam-
ples-case-study
1. Introduction
2. Design Considerations
3. Packaging and Branding
3.1. Teatime Workshop
3.2. Examples-Case study
4. References
5. Video
6. Contact Details
D’source 109
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Design Course
References
Packaging Design -
An Introduction Reading List:
• Thomas Hine, The Total Package. (1995) Tomas Hine N. Y.
Basic Elements and Principles • Walter Stern, Handbook of Package Design Research (1981) Walter Stren, N. Y.
by • Meyers Lubliner, The Marketer’s Guide to Successful Package Design (1998),
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and NTC Business Books.
Ms. Moumita Lashkar • Ellicott & Roncarelli, Packaging Essentials:
DoD, IIT Guwahati 100 Design Principles for Creating Packages (2010).
References:
• Akabane, Package Form and Design:
Source: Encyclopedia of Paper-Folding Design (v.3) (2011).
http://www.dsource.in/course/packaging-design-in-
troduction/references
• Grip, 1,000 Package Designs (mini):
A Comprehensive Guide to Packing (2011).
Design Course
Video
Packaging Design -
An Introduction
Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and
Ms. Moumita Lashkar
DoD, IIT Guwahati
Source:
http://www.dsource.in/course/packaging-design-in- Iko Avital Talks - Part 1 Iko Avital Talks - Part 2
troduction/video
1. Introduction
2. Design Considerations
3. Packaging and Branding
4. References
5. Video
6. Contact Details
D’source 111
Digital Learning Environment for Design - www.dsource.in