CAGE Framework:

As we are entering into the Bangalore market we have applied cage framework to understand
patterns of trade, capital, information, and people flows of Bangalore.
Cultural Distance:
 In case of Bangalore the uncertainity avoidance is low
 Kannada is the official language of Bangalore but the city is multi-cultural.
 As of 2011 data the religion distribution in Bangalore is as follows:
Hinduism-78.87%, Islam-13.90%, Christianity-5.61%, Jainism-0.97%, Others-0.65%
Administrative Distance:
 In case of Bangalore market, the intervention from the government is very less
compared to other markets in India.
 There is no separate currency for Bangalore, it has uniform currency which the
country has.
Geographical Distance:
 Bangalore is located at 12.97°N 77.56°E and covers an area of 741 km².
 It usually enjoys a more moderate climate throughout the year due to its high
elevation.
 Its divided into North and South Bangalore.
Economical Distance:
 Bangalore is the fourth-highest-income Indian city by GDP per capita ($1,430
nominal.
 With an economic growth of 10.3%, Bangalore is the second fastest-growing major
metropolis in India.
 GDP per capita is 178,121 (US$2,600) and the GDP per capita rank is10th.