Partner Facing FAQ 

 
Twitter In-Stream Video Sponsorship 

What is counted as a Video View?

Advertisers that promote their Video content through Pre-Roll objectives will only pay
when a user begins to watch a video that has been promoted, for either 3 seconds/100%
view or for 2 seconds/50% view depending on what the advertiser selects (or if the user
interacts with the video -- clicks/taps/etc)

In ads.twitter.com, we define a “view” as a dwell on the video for 2 seconds in 50% view
(the default option), or 3 seconds in 100% view, or an action on the video itself
(click/tap/etc.). The advertiser has the option to choose one of these viewability options
when creating or modifying a campaign.

We will never bill an advertiser for a second (or third) view from the same user, nor will
earned media count as billable engagements.

How do we define 100% and 50% in view?

It’s simply that either 50% or 100% of the video is in clear view in the timeline on the user’s
device. This refers to the actual thumbnail / video player, not the entire Tweet.

How are completions counted?

A completion is counted when user makes it to the last frame, regardless of % in view.
How do I upload an advertiser pre roll video?

Partner can upload content via the Media Studio linked directly from their ads dashboard:
Media can be uploaded by clicking the "Media" under the Creatives drop down in the ads
dash - Click the “Upload Media” button on the Library tab of the Media Studio tool.

What are the creative specification requirements for advertiser pre roll?

● Videos 6 seconds or less are non-skippable

● Creative longer than 6 seconds will launch with a countdown of 5 seconds to skip at the
5 second point
● Desktop videos > 6 seconds are immediately skippable.
● Videos can technically be up to 30 seconds, and even longer -- but we would strongly
recommend you move your client away from this strategy towards 6” content
● File Type: MP4 or MOV
● File Size: No limit, but recommended under 1GB
● Video Codec Recommendation: h264, baseline, main or high profile with a 4:2:0 color
space.
● Frame Rate Recommendation: 29.97fps or 30fps. Higher is acceptable. If the available
video has a lower frame rate don't try to "upsample" it.
● Video Bitrate Recommendation: 6,000k - 10,000k (recommended 6,000k) for 1080p.
5,000k - 8,000k (recommended 5,000k) for 720p.
● Audio Codec Recommendation: AAC LC (Low complexity)

 
How do I target my campaigns?

Simply upload your creative via​ ads.twitter.com​ and select the “Video pre-roll” objective.
Twitter will then dynamically serve your ads against the content for the users you have
targeted.

What is the ad experience?

The ad will play before the content starts and just like promoted video, the ad will autoplay in
users’ timelines on mute.
If the user clicks or taps the video, the ad will expand to fullscreen with sound for the
remainder of the ad.

Campaign Set up FAQs  

Which all products can be set up under revenue share arrangement?
All the products including Pre Rolls, Promoted Media Polls, Promoted Moments, Promoted
Video Website Card, Retweet to Remind can be set up. Barring First View+Promoted Trend all
other products are revenue share products between the Partner and Twitter under this model

Can I check with Twitter Sales team to rework budgets based on my client feedback?

Simply connect with the Twitter Sales Team POC, and discuss the client situation. Depending
on case by case, we will look at altering the budget and metrics by +/- 15%

Who will be managing the partner ads dashboard?

Twitter campaign account manager will be working with partner dashboard spoc to help
credit the IO, set up internal accounting, guiding through process set up and targeting. The
Twitter campaign account manager will be helping in recommendation mode only. Post
campaign, your Twitter account manager will be helping you with reporting and analytics.

IO Process creation and set up?

Partner sends an IO to Twitter. Twitter invoices partner for 50% of the IO amount. Twitter does
not have a direct contractual relationship with the advertiser. If you are selling this to multiple
advertiser then you need to have a seperate IO per advertiser. The IO will then be mapped as
the funding source for that advertiser

What happens if the advertiser pauses the campaign mid-way?

It is important to serve through to get 50% of the amount of revenue share. If the advertiser
stops midway, then the amount that is served, 50% of that will be calculated and given back to
the partner.

Can my advertiser pre stitch a pre roll ad and it will be promoted?

No. If you pre stitch a pre roll ad on your tweet it will not be promoted. There is a
 difference in reach and impressions achieved between an organic and promoted tweet.
First View+Promoted Trend  

Can my advertiser take up a First View+Trend anytime as a part of the package?

First View can be sold to one advertiser only per day. Access to First View dates to sell,
available for sale across the globe to any of the Twitter Sales teams. Hence, you have to check
with internal Twitter teams regarding availability of dates and then accordingly reserve the date
in advance. Note that First View+Promoted Trend is a non revenue share product

What is a premium First View+Promoted Trend?

Some dates in a calendar year will be marked as Premium. Those dates the price of a First
Views+Promoted trend is USD 24K. Please check with your Twitter sales rep if the date you are
looking at reserving is standard or premium before committing to an advertiser. For India, in
2019 six dates are marked as premium.

Retweet to Remind Set up 

 
There is a set up cost and time involved in this which is 2 working days as this is custom integration.
This is a CPE buy not a video buy with budgets ranging for Maximum 5L for 3 days.Reporting for this
is consolidated from our third party vendor and the dashboard will not show up the metrics - The report
comes real time and after the campaign is over the report is generated by our vendor.
Additional Agreement: We also need to sign an agreement for this between our vendor and the
partner.