What is Marketing?

Marketing encompasses everything from conception of a product/service to after-sales service.

How is it different from selling?

Selling activities are a subset of marketing activities. Before selling, marketing also includes
market analyses, product design, etc.

The need to market starts with a product/service offering.

Where does product development start?

It can start with an attempt to solve an apparent consumer need that is currently not feasible
to be met due to reasons such as insufficient technology, high costs, low market size, etc. Or it
can start with analyzing the current market to uncover unserved or underserved consumer
wants in existing markets.

The term market here refers does not refer to the everyday meaning, i.e. a place for buying
goods/services. Rather it represents all the consumers of a particular industry/product/service
in a certain geographic area.