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    Kirti
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    New Microsoft Word Document.docx

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    2 views1 page

    New Microsoft Word Document

    Uploaded by

    Kirti

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Total Campaign cost = Average cost per click X Total number of clicks

    = 20 X 1100 = 22,000

    CTR = (Total number of clicks / Impressions) X 100

    = (1100/22000) X 100

    = 5.5%

    Total profit/ loss = Total cost – Total revenue

    = 22,000 – (90X220)

    = 2,200 (loss)

    Return on Investment = (Contribution/Investment) X 100

    = (2200/22000) X 100

    = 10%

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