Charisse F.

Carpenteros XI - OLG
Angel Lorence S. Tambis

I. Name of Business : Merlion Enterprises

II. Address : Market Basket, Damosa Complex, Lanang, Davao City

STRENGTHS WEAKNESSES

• near Philippine Nikkei Jin Kai School • not properly ventilated

• the only school supplies store in the • expensive
vicinity • dry appearance
• complete school supplies

OPPORTUNITIES THREATS

• no competitors • not enough space for supplies

• surrounded by food stalls
• customers around this area will buy in
their store only because they are
accessible
•cannot cater massive amount of
customers due to tight space
• appearance of potential competitors
because other commercial spaces are still
not occupied.

RECOMMENDATIONS :

• lower their prices so that their products will be affordable to students

• expand their area
• improve their surroundings and make it more attractive