1 Let total US House hold be= 100

Household purchased for 1st time = 21

Household purchased 2nd time in initial 10 month= 0.43*21 9.03

2 Let total Americans be = 100

Americans in age 45-64 category= 20% * Total american in 45-64 age
20

Total consumer who brough total in 10 month period= 21

24% of 21 nos were in age 45-64 i.e. 5.04

Only 24% of the age group people in 45-64 have tried in 1st 10 months, i.e age is
dependent to willingness in trying new products.

3 selection of sample in 45-64 age category 20/100

Consumer selected purchased total 21/100

fulfilling both 20/100+ 21/100-9.03/100 i.e. 31.97/100

person in 45-64 age 20 (Let 100 be the assumed population)

purchasing total 1st time & is in 45-64 age 5.04

Probability of the event 5.04/20

4 Toothpaste consumer be let 100

People saw commercial 32
People saw commercial and brought Total 40% of 32 12.8

People who did not see commercial 68

People did not see comm and buy total 12.06% of 68 8.2008

selection of toothpaste consumer who is 1st time 21/100

Probability that he saw commercial 12.8/21 0.6095238095

Probability that he did not saw commercial 8.2/21 0.3904761905
 0.2x 0.24

med population)