FAEZAH BINTI AHMAD/880908085920 TSHL-185

LEADERSHIP PROGRAM 2nd Intake 2014

QUIZ- JULY 2014
MERCHANDISING, VMD, CB, AND IA

1. What are the five key areas of audit? 5 marks

i. Cashiering operation
ii. Procurement & inventory
iii. Goods receiving
iv. Security (loss prevention)
v. Store administration

2. Audit score of above 85% is effective, audit score of below 75% is weak. 1 mark

3. What is 2014 audit KPI? 1 mark

 97%>

4. What is CSAQ? 1 mark

 CSAQ stands for Control Self Assessment Questionnaires. It is an Audit Checklist
developed for stores to self evaluate and determine how effective is your
operation control environments

5. Name one of the top 5 common weaknesses in audit. 1 mark

i. Poor body frisking and baggage check to detect internal pilferage
ii. Promotional Price Labels not timely updated and/or fully display
iii. Pick-ups / changeover not timely performed
iv. Expired/near expiry products not timely removed

6. What is 2014 CB KPI? 1 mark

 >7.9%

7. Why focus on CB? 4 marks

i. Sales
ii. Exclusivity
iii. Customer loyalty
iv. Fantastic profit margin
v. Competitive price

8. What is CB number one best seller for 2013? 1mark

 Guardian body scrub

9. Name one CB item from department 200. 1 mark

 Purged SKU
10. Name two types of promo mechanics for CB. 2 marks
i. Pack CB items into hampers
ii. Promo packs banded with CB item as premium
iii. BGE-BACK GONDOLA END
iv. CAKESTAND
v. BLOCK STACKS

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FAEZAH BINTI AHMAD/880908085920 TSHL-185

11. What is CB OOS target? 1 mark

 <1.0%

12. How to check CB daily sales and CB OOS?2 marks

i. Double click report
ii. Double click HQ REPORT
iii. Double click daily
iv. Click DDCBRPT.TXT and Daily CB report will appear.
v. To check OOS report, same step but at daily report please click DDCBOOS.TXT

13. What are your steps of action when customer present with a faulty BP metre?
(assuming the customer has receipt and is within 7days of purchase)2 marks
i. Check the problem if cannot switch on, possible reason maybe battery not
properly loaded or exhausted.
ii. Make sure the connection is properly fit
iii. Observe if the curve inflate when trying on with arm
iv. If machine still cannot function well, customer can refund the goods 7 days from
date of purchase if not satisfy (as per printed on receipt), but do not practice
refund unless critical issues

14. Give 2 benefits of Visual Merchandising materials to our business?2 marks

i. To standardize all visual material in guardian store
ii. To increase profit and sales by providing accurate price

15. During non-sale month, which pop card do you use for Listerine PO2 RM34.88? 1 mark
 Greater Variety Greater Value (GVGV) Popcard With Starburst

16. Please fill in the blanks (diagram A as attached.) 11 marks

17. What planogram can do for us? 6 marks

i. Refurbished stores/ new stores (merchandising)
ii. Assortment order list
iii. Ordering no. of shelves
iv. No price tagging
v. Auto PO
vi. Hand held ordering
vii. Auto replenishment

18. What are the 4 hierarchies of product classification?4 marks

i. Having the right product
ii. In the right place
iii. At the right time
iv. In the right quantity
v. Displayed in a right manner
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