Diaz, Emilyn Ann A. Feb.

21, 2018
BSAT-3 MWF 8:00 - 9:00 PM
CHAPTER 14
QUESTIONS:
1. All activities involved in selling goods or services directly to final consumers for their personal or
nonbusiness use.
a. Wholesaling c. Retailer
b. Wholesaler d. Retailing
2. Business whose sales come primarily from retailing.
a. Wholesaler c. Retailer
b. Wholesaling d. Retailing
3. All activities in selling goods and services to those buying for resale or business use.
a. Wholesaler c. Retailer
b. Wholesaling d. Retailing
4. A firm engaged primarily in wholesaling activity.
a. Wholesaler c. Retailer
b. Wholesaling d. Retailing
5. Narrow product lines with deep assortments.
a. Convenience stores c. Department stores
b. Supermarkets d. Specialty stores
6. Low margins are offset by high volume.
a. Off-price retailer c. Discount stores
b. Superstores d. Category killers
7. Groups of independent retailers who buy in bulk.
a. Voluntary chains c. Franchise organizations
b. Retailer cooperatives d. Merchandising Conglomerates
8. Diversified retailing lines and forms under central ownership.
a. Merchandising Conglomerates c. Retailer cooperatives
b. Voluntary chains d. Franchise organizations

ANSWERS:
1. D 2. C 3. B 4. A 5. D 6. C 7. B 8. A
CRITICAL QUESTIONS:
1. What are the types of Retailers?
2. What are the types of Wholesalers?
3. What are the Marketing Mix Decisions?

ANSWERS:
1.) a. Specialty stores
b. Department stores
c. Supermarkets
d. Discount stores
e. Convenience stores
f. Off-price retailers
g. Superstores

2.) a. Merchant Wholesalers

b. Brokers and Agents
c. Manufacturers and retailers branches and offices

3.) a. Product and service assortment: inventory, line

b. Pricing usual mark up on COG is 20%
c. Promotion: largely disorganized and unplanned
d. Place: location, facilities
Diaz, Emilyn Ann A. Feb. 21, 2018
BSAT-3 MWF 8:00 - 9:00 PM
CHAPTER 15
QUESTIONS:
1. Early in the life cycle.
a. Primarily Demand c. Push
b. Selective Demand d. Pull
2. Later in the life cycle.
a. Primarily Demand c. Push
b. Selective Demand d. Pull
3. Used when there are easily identifiable buyers.
a. Primarily Demand c. Push
b. Selective Demand d. Pull
4. Used when favourable primary demand for product category.
a. Primarily Demand c. Push
b. Selective Demand d. Pull
5. Objectives of Reasonable Communication must be.
a. Consistent c. Attainable
b. Quantifiable d. All of the Above
6. Determines communications strategy.
a. Information Requirements of Buyers c. Target-Market Characteristics
b. Organizational Capacity d. Nature of the offering
7. Make-or-buy decisions.
a. Information Requirements of Buyers c. Target-Market Characteristics
b. Organizational Capacity d. Nature of the offering
8. it is necessary to inform the availability of an offering.
a. Marketing Communication c. Communication Budgeting
b. Marketing Communication Mix d. Communication Strategies

ANSWERS:
1. A 2. B 3. C 4. D 5. D 6. C 7. B 8. A
CRITICAL QUESTIONS:
1. What are the Marketing Communication Mix?
2. What are the two Reasonable Communication Objectives?
3. What are the factors that needed to be considered in Integrated Marketing Communication
Mix?

ANSWERS:
1.) a. Advertising
b. Personal selling
c. Sales promotion

2.) a. Primarily Demand

b. Selective Demand

3.) a. Information Requirements of Buyers

b. Nature of the Offering
c. Target-Market Characteristics
d. Organizational Capacity
Diaz, Emilyn Ann A. Feb. 21, 2018
BSAT-3 MWF 8:00 - 9:00 PM

REACTION PAPER

Last February 11-15, 2018 our University celebrated the University week
and the senior high and colleges competed for one goal which is to be declared
as the University week Champion.

University Week is one of the most significant events in every institution.

Thru this occasion, every student is given an opportunity to shows their talents in
various sport events in either ball games or athletics. Musical contest is likewise
included and adds color to this occasion wherein other students who are not
inclined in sports but with talent in singing, dancing and recitals. University week
aims to promote competition and fun among students. This is a great opportunity
for us to try new sport we’ve always wanted to learn. It is one of the activities that
is been annually celebrated in our University. It is a friendly competition among
senior high and colleges in the field of different sports and other academic
aspects. The college that will garner the highest tabulation of all the gathered
gold, silver and bronze will be declared as the champion in the said event.

Through this sportsmanship, values and leadership are been developed to

everyone that’s why majority of the players after the activities taken are
concluding that, It is not important if you win or loss in a game, what important is
how you played the game

After the five (5) days celebration of the University week, Senior High was
declared as the Champion followed by the College of Business Administration
and Accountancy (CBAA).
 UPHSD students will still value the essence of the University week even
they won or lose in their field what important they did their best to play the
competition and they enjoyed the whole University week.