GENERAL ELECTRIC

I. HISTORY

General Electric, often abbreviated as GE, is an American multinational

conglomerate corporation incorporated in New York, and headquartered in Boston,
Massachusetts. As of 2016, the company operates through the following segments:
Power & Water, Oil and Gas, Aviation, Healthcare, Transportation and Capital which
cater to the needs of Financial services, Medical devices, Life Sciences,
Pharmaceutical, Automotive, Software Development and Engineering industries.

II. STRENGTHS

1. Extensive R&D
2. Well balanced revenue stream
3. Great balanced business revenue model
4. Most innovative, green and best places to work

III. WEAKNESSES

1. Dependence on third parties for raw materials

2. Being a strong brand, easily targeted for litigation for even minor issues

IV. STRATEGIES

Ecomagination is GE’s business strategy to deliver improved economic and

environmental outcomes for our customers and in our own operations. As GE continues to
evolve, so does Ecomagination. They are demonstrating how a Digital Industrial company
uses innovative and intelligent resource-efficiency solutions to help our customers grow
and compete.

V. REASONS FOR BEING A GLOBAL BRAND

GE brings brand to life for both businesses and consumers