B -LL-Q. = suse eee nt Bicone 59 TIE Fino} Examination a. P. Code: 24165 Date-~9{ an {1 Time: 2 Hours 30 minutes 7 Total Marks: 75 Q.1 Answer the following questions in two sentences (10 Marks) 1) PESTLE 2) Reverse Repo rate 3) Public Limited Companies 4) CRR 5) Business Ethics Q. 2 Write short Notes (Any 3 out of 5) (15 Marks) 1) Monetary Policy 2) Carroll’s Pyramid of CSR 3) Emerging Sectors of Indian Economy 4) Economic Growth and Economic Development 5) Public Revenue Q 3 Solve the following case studies: (Any 2 out of 3) (20 Marks) Case A) In April 2008, the French National Assembly passed a pioneering bill that sought to criminalize the promotion of extreme dieting in the media. The bill, if approved by the French Senate (upper house), would make it illegal to "provoke a person to seek excessive weight loss by encouraging prolonged nutritional deprivation that would have the effect of exposing them to risk of death or endangering health." Analysts felt that the bill, if approved by the Senate, would have far-reaching implications for websites, magazines, and the advertising and fashion industry. A Dill passed by the French National Assembly that sought to criminalize the promotion of extreme dieting in the media had the fashion industry and advertising industry representatives up in arms, The regulators contended that there was a link between the sociocultural/ media environment and eating disorders and sought to crack down on websites and publications that encouraged girls and young women to resort to potentially harmful behavior. Questions 1, ‘Many companies use unethical practices while advertising products and services’ Comment 2. What measures should be taken in order to avoid unethical practices? Case B) ‘Yoga, an ancient Hindu philosophical practice, was claimed to be developed in the northern parts of India nearly 5000 years ago. It combined body movements and fixed postures with meditation, spiritual, and holistic exercises. According to the International Yoga Federation , over 300 million people were practicing yoga all over the world by 2008. Yoga gained high popularity and worldwide recognition due to its manifold benefits and overall growth of an individual in terms of body, mind and soul. Page 1 of 2 ECSDASEB9DDC7E44E42060618BE0A8AEL1013A /L0067 BUSINESS ENVIRONMENT Q. P. Code: 24165 ‘Yoga, an ancient Hindu philosophical practice, was claimed to be developed in the northern parts of India nearly 5000 years ago. It combined body movements and fixed postures with meditation, spiritual, and holistic exercises. According to the International Yoga Federation, over 300 million people were practicing yoga all over the world by 2008. Yoga gained high popularity and worldwide recognition due to its manifold benefits and overall growth of an individual in terms of body, mind and soul. Western countries have taken this a step forward and develop it as an industry, by standardization of its training and development practices. The growing business potential prompted yoga teachers in US to rush for patenting. India raised strong protest through all its channels and US admitted that patents were given for yoga related products made in US but not to yogic postures. India became alert and had set up a resource team to research and standardize yoga postures, to ensure owning and developing yoga. Issues: » Yoga as an industry and its growth all over the world, » Concept of Patenting, » The conflict between US and India on patenting yoga. >» What steps India needed to take on developing yoga in view of its growing market potential? Questions 1. “India is gaining its position in Yoga market’ Comment on it 2. How India can take a advantage of Yoga in international market. Case C Brazil is known for its soccer prowess rather than its economic strength. However, slowly and steadily, Brazil has been making its mark on the world economic scenario. With well-developed agricultural, mining, manufacturing, and service sectors, Brazil's economy has overtaken many other South American economies and is expanding its presence in the world markets. Brazil was one of the fastest growing economies in the world between 1930 and 1995, with an average annual growth rate of 6.1 percent. By 2000, Brazil's per capita income stood at RS6,500. In 2002, B cooperation agreement with Russia, India, and China calling it "BRIC. I signed a trade and Questions 1, Comment on Brazil's economic development. 2. Do you believe in Goldman Sachs report that Brazil is going to be one of the top six economies in the world by 2039? Justify your answer. Q.4 Write long Answers (Any 3 out of 5) (Marks 30) 1) Explain Porter’s Five Forces Model with reference to automobile industry in India. 2) What is FDI and FII? How does it affect economy? 3) What are the types of economies? Which type of economy is more fruitful for democratic counties 4) What is inflation? Explain causes of inflation in Indi 5) Explain role of SWOT analysis in decision making. peeed Page 2 of 2 EC6DASEB9DDC7E44E42060618BE0A8AE