QUESTIONNAIRE

Name:
Age Group (yrs):
€ up to 18
€ 18 to 25
€ 25 to 40
€ 40 to 55
€ 55 +
Gender:
€ Male € Female
1. Do you like Advertisements?
€ Yes
Informative
Entertaining
Creates awareness
€ No
Irritating
Annoying
Waste of time
2. How much time do you spend……?
TV, Movies
€ < 1hr
€ 1 ­ 2hrs
€ 2 ­ 4hrs
€ 4 ­ 6hrs
€ > 6hrs
Newspaper, Mags
€ < 1hr
€ 1 ­ 2hrs
€ 2 ­ 4hrs
€ 4 ­ 6hrs
€ > 6hrs
Radio
€ < 1hr
€ 1 ­ 2hrs
€ 2 ­ 4hrs
€ 4 ­ 6hrs
€ > 6hrs
Internet
€ < 1hr
€ 1 ­ 2hrs
€ 2 ­ 4hrs
€ 4 ­ 6hrs
€ > 6hrs
3. Do you watch the TV/Radio commercials during commercial break?
€ Yes
Informative
Entertaining
Creates awareness
€ No
Irritating
Annoying
Waste of time
4. I change the channel during commercial breaks…
€ Never € sometimes
€ depends on ad
€ often
€ every time
5. Which is the last Newspaper/Magazine ad you remember? Which brand was it?
6. Which is the last TV commercial you remember? Which brand was it?

7. Name any five TV commercials you remember lately

1.
2.
3.
4.
5.

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8. Do you see/check online ads/mails when you surf the internet?
€ Never € sometimes
€ depends on ad
€ often
€ every time
9. Which is the last online ad you remember? Which brand was it?
10. Name any five online ads you remember lately
1.
2.
3.
4.
5.
11. You use the internet for….. (Rank them in order of your preference)
Chatting and Social Networking
Email
Information
Entertainment
E-Commerce
Downloading

12. What mode of advertising influences you to buy/suggest any product?

Magazines and newspaper
Friends and relatives
TV Commercial
Online advertisements
Social Media – Blogs, forums, Social Networking sites
13. Which mode of advertising would you prefer? (Rank in order of preference)
TV commercials
Print Ads: Newspaper, Magazines
OOH: Banners, Posters
Online Ads: Banners, Emails,

14. Which mode of Advertising would you trust? (Rank in order of preference)
Recommendations from consumers
Radio
TV
Ads before movies
Newspapers
Magazines
Blogs & forums
Brand websites
Email I signed up for
Brand sponsorships
Search engine ads
Online banner ads
Text ads on mobile phones

15. You cannot live without… (Rank in order of preference)

Computer with Internet
TV
Mobile
iPod/Music Player
Books
16. Do you think that the face of advertising is transforming in terms of technological and
cultural impact?
€ Yes
€ No