1.2.

2 Breakthrough Management Group International

1.2.2.1OVERVIEW
BMGI India - BMGI India is the Indian arm of BMGI Global consulting firm specializing in
providing management consulting solutions to India and Asia Pacific region in strategy,
innovation, problem solving and business transformation across all industries and recognised as a
world leader in Performance Excellence. Over the years, we have partnered with clients in
solving their most critical business problems, helping them take better decisions, translate actions
into results and create sustainable business advantage.

Our competency lies in building a culture of innovation across the enterprise, planning and
deployment of strategic decisions that transcends from top management to the lowermost
execution level, solving business problems efficiently at all stages of growth and helping them
transform to leverage their own capabilities with changing market dynamics. Over the years we
have delivered ROI from 5:1 to 20:1 to our clients and cumulative benefits that go beyond
financial dimensions. Some of the few major clients we have partnered with in their roadmap to
success are Reliance Industries, ITC, Vodafone, Asian Paints and L&T, Accenture, Bajaj Auto,
HUL, Marico, Oracle.

We partner with clients to design solutions in the most efficient way, always with a strong
emphasis on people, objectivity, insight and insourcing. We assist our clients to in-source
capability for independently driving business improvements.

Headquartered in Longmont, Colorado, US, BMGI Global has developed a loyal clientele
catered from 15 offices across 13 countries. BMGI has delivered over $20 billion in cumulative
benefits to its clients.

1.2.1.2USP

BMGI has extensive experience in working with automotive players across the value chain and
has developed rich experience in tackling issues facing the industry currently. BMGI's expertise
in tackling issues related to growth strategies sustainability and operational efficiency has made
it suitably positioned to deliver tangible value to its clients in dealing with cost pressures,
partnering, sourcing and delivery capabilities & improving Automotive OEMs management.
1.2.1.3 LEADERSHIP TEAM

David Silverstein, CEO, BMGI Global

JK Chandna, Board member with Greylock Partners

Naresh N Shahani, Founder & MD, BMGI India

Naresh T Raisinghani, CEO & Executive Director, BMGI India

William Wes Waldo, COO & MD, BMGI North America

Phil Samuel, Ph.D., CIO, BMGI North America

Jack Chang, Managing Director, BMGI China

Alberto Hernandez, Director, BMGI Mexico

Tevfik Durmusoglu, Managing Director, BMGI Turkey

Suriya Lertwattanapongchai, Managing Director, BMGI Thailand

1.2.2.4 Services By BMGI

TRAINING
BMGI is a renowned and leading provider of training in the areas of sales, marketing,
technical and non-technical training. We have an extensive and successful history
of developing innovative training solutions for our client
training solutions include everything from basic print-based delivery to e-learning.
Besides baseline training, we also provide training workshops for our clients.

CONTENT DEVELOPMENT

BMGI has a committed content development team working towards producing quality
content for diverse industries ranging from automobile to telecommunication.
We provide high quality instructional strategies and e-learning content development to
help our clients acquire their development goals with the help of interactive and
informative learning experiences. We develop online courses and training materials for
our clients using instructional designing tools like _Bloom's Taxonomy_, _ADDIE
Model_ and many more. Our content developers, instructional designers, graphic
designers, 2D & 3D animators and managers are dedicated in order to develop training
content that is well organized, informative, structured and engaging.

BMGI's Content team can develop specialized courseware, product demos, and software
simulations to fulfill your company’s training and content development needs. We can
also transform your existing ILT (instructor-led Training), print-based or CD-ROM
courses to SCORM compliant online courseware.

BMGI'S CONTENT DEVELOPMENT SERVICES DELIVER:

* Web-based training courseware
* Instructor-led training courseware
* Computer-based training courseware
* Product demonstrations

CONTENT DEVELOPMENT STANDARDS

1. SCORM (Sharable Content Object Reference Model)
* Facilitates interoperability and reusability of the content and learning objects together with a
more blended e-learning solution

2. AICC (Aviation Industry CBT Committee) *

Certifies file-based and web based instructions

CONTENT DEVELOPMENT APPROACH OF BMGI

1. Strong Buy-In of Learners
Objective: To increase the receptiveness of participants during training program.
ACHIEVED BY:

*Training Need Identification (TNI)

* Initiating each content development project with a strong Buy-In activity by the stakeholders,
which helps the participants to realize the importance/need of the training program to be
delivered
2. Modular Course Development
Objectives:
* To develop small, reusable segments of content
* To deploy across all delivery media types (WBT, CBT, ILT)
Achieved By:
Modular Content Development (RLO)
* Reusable
* Context – independent
Multiple lessons content development (RIO)
* Self- contained
* Can be used, reused within one or more RLOs

TRAINING DELIVERY

BMGI delivers training interventions designed to enable implementation of specific

goals of each of our clients. BMGI ensures learners take home the course objectives
using innovative training methodologies and technologies.

* With professionals from the industries we serve, we conduct training interventions in areas of
Sales, After Sales & Customer Service
* All our trainers go through our unique induction and certification program ensuring that we
have the best trainers in the industries that we serve
* With our trainers operating out of 21 cities all over the country we connect with our
participants owing to the regional language competencies of the trainers and the geographical
spread also ensures lower travel associated costs for our clients
* Our trainers conduct trainings covering job functions right from the work floor to upper
management

AUDITS & MYSTERY SHOPPING

Audits
BMGI is the leading provider of audit programmes for reputed brands/businesses. Our auditing
teams go through end-to-end training and brand orientation before they carry out any work for
our clients. This ensures that our clients receive utmost benefit and we deliver excellence.
BMGI is one of the leading brand audit organization that provides the highest level of expertise
and detail statistical data.

Objectives
* Evaluate dealership operations to assess process-compliance levels & identify gaps that might
be affecting the customer experience
* To offer actionable remedies for the said gaps to ensure desired performance levels
* To gauge the improvements at the dealership level (in the areas of concern) identified in the
previous audits
* Extend support & guidance at all stages to ensure action plan implementation & best practice
reinforcement

Mystery Shopping
Mystery shopping evaluates the quality of retail service or collects specific information
about products and services. Our mystery shopping teams behave as normal customers
and execute specific tasks like purchasing a product, asking questions, registering
complaints. Finally, they provide detailed reports or feedback about their mystery
shopping experiences to our clients.

Objectives
* To enter into a dealership as a customer & get a first hand experience of the treatment offered
by them to real life customers
* To identify those aspects of dealership operations (specifically at customer interface level) that
might be detrimental to the overall customer experience

LEARNING & TECHNOLOGY

BMGI’s Learning & Technology team has expertise in instructional design, e-learning training
courses, product demos, 3D simulations & touch-screen demos for a variety of industries. We
also provide a wide range of instructional design services that include training needs analysis,
instructional analysis, curriculum design, instructional strategies and storyboarding.
Our solutions and services can take care of your end-to-end training needs.

L&T EXPERTISE:
1. WBT COURSEWARE LEVELS
* Courseware Level 1
Simple, page turner. Maximum of 50 screens and 4,500 words for one (1) hour of
content. The learner is passively observing existing animations and videos. Simple
multiple choice or true/false questions
* Courseware Level 2
Interactive walkthrough with simple branching. Multiple choice, true/false, drag & drop, fill in
the blank and matching questions
* Courseware Level 3
Adaptable to the learner input with more learner interactivity. Multiple choice, true/false, drag &
drop, fill in the blank and matching, simple gaming, simulation, open-ended questions

2. PRODUCT DEMOS

We have a team of instructional designers, graphic designers, content developers and web-
programmers who can offer you with innovative and customized product demo solutions that can
help to achieve your targets and objectives.

Benefits of our product demo:

* Improve sales and marketing
* Train customer service and technical support
* E-learning modules

3. 3D SIMULATIONS

We offer software and services to develop and deploy interactive web -based 3D
simulations for training, courseware, websites and product demos. Our 3D -simulations
can also be used as e-learning modules for training sales executives and customer
service teams.

4. TOUCH SCREEN DEMOS/INTERFACES

Our touch screen demos/interfaces helps to make learning more fun and interactive, which can
lead to a more beneficial training experience for both learner and trainer.

LEARNING EVALUATION

The evaluation is a key part of any training program. It helps to judge how efficiently
the training program met the objectives. BMGI follows Donald Kirkpatrick model of
evaluation.

These levels are:

LEVEL 1:
Reactions: Measures how participants have reacted to the training
LEVEL 2:
Learning: Measures what participants have learned from the training
LEVEL 3:
Behavior: Measures whether what was learned is being applied on the job
LEVEL 4:
Results: Measures whether the application of training is achieving results

CONSULTING
BMGI provides strategic consulting services to boost the efficiency and performance of
your employees. We help you to set strategies, categorize, estimate, and measure the
success of your training and performance enhancement efforts. We are also equipped
with the newest delivery media and technology. Our consulting services also enhance
your organizational effectiveness, drive efficiencies, and workflow.

WORLD CLASS TRAINING OPERATIONS

We help organization to set-up world class training organizations based on two models:
Training Operations Out Source (TOOS): We completely take over training operations
of organizations and run it for them. Based on our years of experience in various
industries and international exposure, we are able to set up world class training
operations.
Training Build-Operate-Transfer (TBOT) Model: Many organizations are hesitant to out source
training completely. They consider the training operations as a core part of their business. For
such clients, we set up a world class training organization, and move out as per a pre-defined
time line or at a time when the client is comfortable to manage the training operations on their
own. We would then offer our services on a consultant retainer basis (if so desired by the client).

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

We specialize in designing customer relationship management programs and customer

loyalty programs for customers in the retail/franchise and help impl ement them across
the client’s business enterprise. Customer relationship management denotes a company -
wide business strategy embracing all client-facing departments and even beyond. When
an implementation is effective; people, processes, and technology wo rk in synergy to
increase profitabilit y, and reduce operational cost.
We provide solutions in the area of customer relationship management based on client
need in areas including Sales Force Automation, Marketing, Customer Service Support and
Analytics. We also design processes, prepare people and configure relevant technologies to work
together to achieve dramatic results.

EMPLOYEE RELATIONSHIP MANAGEMENT (ERM)

An organization can achieve high levels of customer satisfaction if their client facing/supporting
staff are highly motivated. Employee relationship management is a process of using processes
and technologies to create a system that will assist in setting up of a motivated workforce by
continuously measuring and supporting employee motivation through a series of measures.
When an implementation is effective; people, processes and technology work in synergy
to increase customer satisfaction and employee retention.
ERM works very well for customers where the client facing/supporting employees are not direct
employees of the organization, but are employed by a franchise network. We provide consulting,
guidance and turnkey solutions in the area of ERM.
1.2.2.5 BMGI’S IMPACT

People
Effective change and improvement starts and ends with people-the human side of problem
solving. It's true that on the surface most established improvement approaches are commoditized
today, but many companies lack the experience, expertise and bandwidth required to implement
change initiatives that extract the most value from these approaches. BMGI experts are highly
skilled at providing what you need in a way that dovetails with your unique needs, budget, work
culture and people.

Objectivity
We pride ourselves on building relationships based on trust and objectivity. Unlike other
consulting firms, BMGI extends its services by recommending you the solution that suits you the
most.We partner and implement solutions that lie in the domain of our competency which is the
realm of people-driven problem solving. If your problem requires you tolook for solutions in
niche areas where we do not have competency, we'll recommendand help you in reaching out to
another specialist firm having relevant expertise for complete solution rather than digressing you
from your objective by suggesting short term workaround solutions.

Insight
We've been called contrarians at BMGI, but we're not. We're just committed to the truth and
nothing but the truth. This means we sometimes recommend and implement solutions that defy
conventional wisdom when the diligence of researchers and practitioners suggest different
conclusions. It also means we embrace our clients' most vexing issues, helping them prevent
unintended consequences before they occur and designing their initiatives accordingly. Although
bucking the trend has its risks, we do it anyway when we know it's going to yield the best results
for you.

Insourcing
One aspect of our business model at BMGI has remained unfettered by change: Our proven
consulting model ensures that clients internalize, apply and master the skills needed to maintain
the results once demonstrated by BMGI experts in the process of arriving at the solution. All of
our services are known for driving immediate, quantifiable results while also preparing new
practitioners to continue driving change long after we're gone. We call this insourcing capability-
an engrained value that has enabled us to nurture long-lasting relationships with our clients.