Jaisene S.

Cortes Principles of Marketing

BSPA- 2C

Exercise on Online Marketing

1. How different is online marketing than the traditional marketing? Compare selling
to a virtual buyer with a physical buyer. In what aspects are they similar or
different?

Traditional marketing is the known technique or mostly used by anyone before

internet era was came. But then, traditional marketing focused on selling product
which company produced. In this kind of marketing there is an existing limited
interaction between the sellers and buyers. In the other hand online marketing now
is the popular technique or way on how to market product and everyone can relate
to this. Online marketing is the promotion of products through the use of electronic
devices and internet. In this, there is a wide range of audience that is instantly
connected with you through the use of social media. Both of this is exist now and
there are companies and or sellers that do the same this kind of marketing. When it
comes to selling, virtual buyer perhaps could be more complex, because it offers
less assistance to the buyers hence testing new products concept. Physical buyer
could be easy because they are capable of the feedback because it's communicated
through personal and provide more assistance to the products. They are similar in
terms of they are both consumer that will help to grow your product but they are
different in how to give an approach to consumers or in certain product that they
want to consume.

2. What difficulties are encountered in marketing online?

Online marketing can be good but sometimes there is difficulties encountered in

using this. Business online offers the international reach but nit everyone use the
internet so it is one difficulty because consumer or audience can't relate or know
your existing product. You must understand first your target market before you go
with online marketing. In addition there are times that we encounter slow internet
connection in this case we are not able to communicate and market our product.
Maybe companies build too complex or too large websites, it will take too long for
the consumers, and they will get bored. Last, there is no personal connection; it is
hard to trust people nowadays. We don't know if they are real consumers or not.
3. What strategies did you use in online marketing? Briefly discuss what messages
the website/ account is trying to convey.

To be able to have a success in online marketing I used the market development

strategy for the continuous developing of my business. Since, it is my technique in
how to market all I want to do is just add something new on it. We all know that there
are a lot of competitors and to be different from them I seek for the best decision that
can contribute to expand its market reach. The focus of this is turned to new and
untapped geographical areas. Pricing is one factor; new pricing procedures can be
used to attract audiences, the distribution channels, created to offer products in new
ways and to new customers. This strategy can make online marketing more
productive and eligible.

4. What does the online store offer that the “brick and mortar” store cannot? What
does “brick and mortar” store offer that virtual store cannot?

Online store enables the customer to browse the firm's range of products and
services, view photos or images of the products, along with information about the
product specifications, features and prices. Online customers must have access to
the Internet and a valid method of payment in order to complete a transaction, such
as a credit card, an Interac-enabled debit card while in “brick and mortar” they must
go with business that offers products and services to its customers face-to-face that
as of now is hassle because there are times that we do things that is more important
to this. In the other hand, “brick and mortar” offer the ability to speak directly to a
sales representative and get further information and advice about products or
services unlike to virtual store because it is form of interactive media/electronic
marketing that allows customers to view and order merchandise on their computer
screens. In addition, “brick and mortar” much faster and easier to return a defective
or unwanted product in-store rather than shipping back to an online retailer.

5. Will the online site ever completely replace the “brick and mortar” store? Why or
why not?

For my own perspective, no because as of now “brick and mortar’ exist and it
brought good offer rather than to other online. In relation to this consumers still
cannot resist the social experiences and certain advantages that brick-and-mortar is
able to provide. It plays big role in our lives because we can assure that brick-and-
mortar stores have is the ability for consumers to inspect products before buying
them which is good for us. They can replace the item right then and there, with no
shipping costs, no deadline stress, and certainly no waiting that mostly consumers
want.