Basics of

Business Communication

Business Communication
  Elements of a Good Business Communication
 Memorandum
Topic Outline  Purpose
 Flow
 Parts
  Attractiveness

 Completeness
Elements of a  Authority
Good Business
Communication  Pleasantness

 Naturalness

 Clarity
  Cleanliness
 Balanced Layout
 Enough White Space
Attractiveness  Quality Paper
 Simple Letter Type
 Fine Color Scheme
 Attractive Presentation
  Completeness in Parts
Completeness
 Completeness in Contents
  Being Factual

Authority  Being Vigorous

 Being Brief
  Avoiding negative words and expressions

Pleasantness  Not thanking the recipient in advance

 Knowing fully the recipient

Naturalness  “write as you would talk”
  Correct Details
 Proper Choice of Words
 Subject and Verb Agreement
Clarity  Consistency of Verb Tenses
 Proper Coordination, Correlation and Subordination
 Proper Mechanics
 Effective Organization
  is an inter-office medium in conveying information
meant to achieve various goals.

Memorandum  is an important means in coordinating and updating

the various sections of business or the organization
about policies, procedural changes, and other
details of internal operations.
  memorandum is written to communicate different
Purpose of business purposes like announcing, requesting,
surveying, or proposing something; or reminding or
Memorandum instructing someone about something; or explaining
a procedure, confirming an agreement, etc.
  Downward – flow is from superior to subordinates
Flow of  Upward – flow is from subordinates to superior
Memorandum  Horizontal – flow is among peers or between
business counterparts
  Basic Parts
• Heading
• Body

Parts of  Secondary Parts

Memorandum • Dictator / Typist Line
• File Number Line
• Sender’s Signature Line
• Distribution Indicator Line
  Heading should contain:
• To
Sample • From
• Date
Memorandum • Subject
• Optional: Thru or Cc

 There should be a line

breaker to separate
heading and body of
memo
  Create a Memorandum

• Applying the discussed standards in writing a

memorandum and basics of good communication
Assignment
• To be printed in letter size bond paper (short bond
paper)

 To be submitted on July 20, 2019